In order to ensure the smooth and successful activities, it is often necessary to plan the activities in advance, and a good activity plan will definitely pay attention to the participation and interaction of the audience. How to write an activity plan to play a better role? The following is my carefully organized clothing May Day activity start-up plan (selected 5 articles), welcome to read the collection.
Clothing may day activities launched 1 may day holiday scheme, and various discount gifts dazzled many consumers. New products on the shelves, discounts on second-hand goods and dazzling shopping activities have attracted consumers to go shopping for a while, and various promotion methods have also formed another landscape.
Although the traditional tactics are a bit old, the effect is still good, and new technologies emerge one after another; Desperate for creativity. What have these sales promotion methods brought to consumers and businesses?
Propaganda slogan.
Celebrating May Day, old customers bring preferential rewards to new customers-old customers can enjoy xx% of the total consumption of new customers. For example, an old customer brought a new customer, and the new customer spent xx yuan in the store that day, so the items consumed by the old customer that day can be discounted according to xxxxx%. But you can limit the minimum consumption of old customers to no less than xx yuan! In this way, the actual consumption of old customers is xx yuan -(XXXXX%) XX yuan =xx yuan (actual payment).
Of course, you have to draw inferences. Many times, it is necessary to combine the consumption of local customers with the actual projects of your hair salon and do some activities with practical benefits. There is a saying in business that "the head loses and the tail earns". Let's experience it!
May Day Labor Day, (Welcome May Day, big rewards, from now on, buy our goods over xx yuan to send small backpack, T-shirts, exquisite ornaments, coupons and so on. ). You can choose some novel gifts, coupons and anti-cash are more affordable. For example, if you have a dress that used to sell xx, and now you sell xx for xx in cash, the merchants are so hyped, or like that kind of specialty store, you can send some small things with xx, but the price of a single dress.
Personally, I think the opening slogan of clothing stores is still based on promotion, "May Day discount will make you gorgeous without discount", and joint venture promotion is interactive.
During the May Day period, when the clothing store purchases over XX yuan, it will give XL cosmetic samples and enjoy a special 10% discount.
Buy over xx yuan, get XL cosmetics and one X brand cosmetics, and enjoy a special 20% discount;
During the May Day period, you can buy clothes of specified styles and send samples of XL cosmetics, and enjoy a special discount of 8.8%.
If you buy over xx yuan, you will get a XL cosmetic sample and enjoy a special 10% discount.
When you buy cosmetics in XL cosmetics store, you can get a special 10% discount from the above three stores.
Free on-site members, a beautiful gift;
After shopping for over xx yuan, you will be given a beautiful gift and an X brand cosmetic as a gold card member.
When shopping for over xx yuan, as a diamond card member, I will give you a beautiful gift and a set of X brand cosmetics.
Clothing may 1 activity launch plan ii i. activity purpose
1, showing the strength of X-suit.
2, further expand publicity, through the spread of the media, improve the public attention of enterprises.
3. Take this opportunity to further strengthen the relationship between enterprises and local political and business celebrities.
4. Create necessary news points to form a high-density comprehensive communication effect.
Second, the activity design
1. Time: May/morning of kloc-0/Sunday/0: 00.
2. Theme: "Vibrant, dynamic and playful" x Leisure world for men and women.
3. Location: X City Commercial Plaza
4. Scale: large-scale, directly involving more than 300 people.
Preparatory work:
(1) Participant invitation
(2) Invite relevant media reporters to participate in the activities.
(3) Prepare publicity materials for the ribbon-cutting ceremony.
A. Brochure of this activity, activity introduction
B.x leisure clothing information (CD information displayed by X Group-presented to guests)
Written materials (news media-press release of about 500 words)
(4) Prepare activity supplies
A.200 gifts (commemorative gifts printed with X LOGO are provided, and guests are treated differently from ordinary guests).
B. audio-visual lighting equipment
C. Travel expenses of journalists are 500 yuan per person.
D. provide participants with 3 boxes of drinks.
E. During the activity, X's clothes will be provided to activists for publicity and display, and will be used as prizes for the winners.
5. Site layout
A. Internal layout of venues
Construction of background board and exhibition platform in main activity area
Two national flags of Yi Labao were placed in the product exhibition area to show the product image and increase the atmosphere of the event.
Set up a product display area for X casual wear (explained by X technician).
Ceremony equipment in place (including lighting and sound)
Build a ribbon-cutting platform (for guests and leaders)
Hanging banners above the ribbon-cutting table
B. the external layout of the playground
Make and place signboards of 2 event venues (indicating parking lot, VIP lounge, ceremony hall, etc.). )
Two national flags of Yi Labao were placed at the base to increase the atmosphere.
Arrange VIP lounge
Lay a red carpet on the main sidewalk.
The girls' drum band is playing outside.
Hanging banners outside the venue
Off-site arrangement of flower baskets
There are three red balloon arches outside the venue.
There are eight big red balloons and eight celebration banners hanging outside the stadium.
C. Layout of movable doors
Layout of guest sign-in desk. The scale of the ceremony is large, and the two check-in desks are located on both sides of the entrance of the ceremony hall, which are set as guest check-in desks and media check-in desks (distinguished by placing sign-in cards).
Put a pot of flowers, 1 copper coins and four sign-in pens on the sign-in desk (used to collect business cards of journalists and guests respectively).
After signing in, everyone will have two hostess.
A slightly larger guide board will be set at a distance from the sign-in desk, which will specify the name of the ceremony in detail.
D. Layout of ribbon-cutting table
Banner above the stage
Background version of ribbon-cutting platform
Set up projection cloth and projector, and play the display of X-suit.
Infinite microphone, scissors, ribbon, color head tray
E. Service personnel
Miss Etiquette 10 (including 4 people at the activity gate).
Moderator 1
30 women's drum bands
6 technical support personnel
4 photographers and cameramen
There were eight waiters in the ceremony.
Other service personnel of the organizer: 10.
F. Information preparation and other meeting preparations
Gifts (divided into two grades, distributed to ordinary guests and guests)
Conference materials, promotional materials and information kits
Distribution of journalists' travel expenses
Miss etiquette ribbon 10
Guest corsage 20
Yi Labao hung four flags and placed them around the venue and the sign-in desk.
3 attendance cards, including 1 reporter, 1 guest, 1 guest.
2 banners (hanging on the basic door and ribbon-cutting platform respectively)
Three sign-in books and eight markers.
Design and manufacture of background board
G Among them, the work to be confirmed by X Marketing Department includes:
1, gifts and prizes
2, ribbon-cutting materials (invitations, invitations), corporate and product promotional materials, information kits.
3. Travel expenses of journalists
4. Invited guests, ordinary guests and journalists
6. List of leaders who cut the ribbon for the event.
Third, the activity process design
1, activity preparation stage:
Before 09: 50, the guest motorcade slowly passed through the flower basket and balloon arch bridge and followed the road signs to the parking lot. Guests will be received by the X staff and directed to the Vip room (VIP lounge), where they will have a rest and the room will be filled with drinks and X brochures. At the same time, the women's drum band outside the venue is playing a jubilant movement to set off the atmosphere.
Registration begins at 09: 50
There are two sign-in desks at the ribbon-cutting place, 1 for reporters and one for guests, guided by two hostesses and signed by hand.
(The lights are on, the background music is excited and cheerful, and the projector plays X images and the product display VCD)
2. The second phase of the activity:
10: 00 Jane
The bride price begins (the audience darkens, the X promo stops, and the host announces the start of the ceremony)
10: 05 Relevant leading guests delivered speeches in turn.
10: 30 Leaders cut the ribbon.
N Moderator: Thank you for your wonderful congratulations. Now, please pick up your scissors and start cutting the ribbon.
The audience focused on the ribbon-cutting platform, and the music was full of excitement and joy. The hostess cut the ribbon with one hand and walked onto the stage with the other, standing on the right side of the guests in turn. At the moment when the colored balls fell, ten thousand ribbons and colorful sheep fell from the sky, and the women's drum band played neatly and powerfully. Note: If ribbon-cutting activities are really needed, there should not be many ribbon-cutting people (including eight people). For the sake of solemnity, traditional ribbons should be replaced by ribbons.
3. The third stage of the activity (also the climax stage):
10:40x: 40x Clothing start:
① Leisure show: skateboarding performance
② "Couples Pairing for Grand Prix" activity
1 1: 00x Clothing products are displayed and sold.
Nx clothing: After seeing the future planning of X clothing, I believe all the guests will have great interest in X clothing.
Let's invite all the guests to enjoy the products of X clothing.
(The audience was in complete darkness, and the small lights on both sides focused on the product exhibition places covered with red cloth on both sides of the ceremony, and the red cloth slowly fell, revealing the latest exhibits of X clothing and casual fashion clothing on both sides) (background music "treading on thin ice" sounded) 12: 00x General Manager X announced that all the clothes sold today and 200 pieces of X brand clothing would be donated to X Welfare Institute for the Disabled, and the leaders of X Welfare Institute for the Disabled accepted donations from the company leaders at the scene. At the same time, put a sign: "Give your love to X disabled people, X movement is in action."
12: 30 organized the landscape of X clothing brand represented by X disabled children, which brought the activity to a climax.
4. The fourth stage of the activity:
19: 30 celebration reception
N Moderator: Distinguished guests, ladies and gentlemen, at this extremely exciting moment, let's raise our glasses and wish the people of X and X a successful development.
(The audience focuses on the side door, and the music is exciting and cheerful. Miss manners appeared from the pyramid full of goblets. X Pack and local leaders and celebrities from all walks of life each open a bottle of red wine and fill it from top to bottom until the bottom is full of red wine. The hostess filed out and presented a glass of red wine to each guest. Everyone drank a cup of celebration wine in a thick and joyful atmosphere, which pushed the ceremony to a climax. )
19: 50 leader's speech
Moderator:
Ladies and gentlemen, we'd like to invite X, the protagonist of this reception, to speak.
Nx clothing:
Thank you for attending this important ceremony and welcome you to the reception tonight as agreed. This year is an unusual year for X-suit, and it is the beginning of a new year. A good beginning is half the battle. With your support, we have made great progress and success.
Start-up Plan of Clothing May Day Activity 3 I. Theme of the Activity
New gifts and new fashions
New fashion, discount plus discount, reciprocity.
Fashion shops and gifts meet.
Jingdian fashion
Second, the activity time
Activity cycle: X days from May 1 day (the key is the first 5 days).
Choose X weeks or X weeks, preferably May Day holiday.
Third, the object of the activity
Women in all walks of life aged 25-40;
This activity will also attract some men's consumption through promotional gifts's choice.
IV. Activities (Happy Shopping Chain)
May 1 series happiness plan is suitable for 40-60 square meters stores.
Double happiness, the door is empty:
Give a beautiful souvenir when you enter the store (you can also give a DM brochure)
Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.
Double happiness, that is, buy and send (the amount of money bought and the gifts given are customized by the specialty stores):
☆ A pair of "pure cotton socks worth X yuan" will be given to all shoppers during the activity;
☆ Buy over X yuan during the activity and give a beautiful ballpoint pen worth X yuan;
☆ During the activity, if you purchase over X yuan, you will be given a set of exquisite notebooks with a value of X yuan;
☆ During the activity, if you buy over X yuan, you will be given a belt worth X yuan;
Triple happiness, get VIP card, where there are customers who buy, the top 50 will give VIP cards and become permanent members after registration.
Verb (abbreviation of verb) material integration
1, theme poster outside the store: (choose a theme)
X Xinli Xin fashion
X added fashion, discounts and gifts, gift planning and copywriting.
Fashion x Hao Li Xiang Jian
X Wuyi classic fashion
Dianjing fashion Sanjiang Jingxi
2. Signs:
Positive theme advertising words, negative May Day or new products listed.
3. Yi Labao or booth should unify the theme of activities and posters.
4. Small permanent brand POP advertisements are placed in the exhibition area of their respective product series.
5. Theme of the activity
6.DM leaflets are the same as posters.
7. Large inflatable arch (with active theme), lift-off balloon, knife flag, flower basket, etc.
8. Others: business cards, gifts, VIP cards and ribbons.
Sixth, the terminal environment.
1, hard environment: display, props, lighting and sound, etc. , should meet the requirements of personalized theme terminal of characteristic dragon brand, and be consistent with the style and tonality of image promotion.
2. Soft environment: shopkeepers and cashiers of specialty stores, their gfd and service standards should complement the brand image of Featured Dragon.
Clothing May Day Promotion Release Plan 4 I. Promotion Theme
Shops, new gifts, new fashions
Shops add fashions, discounts and gifts.
Fashion shop, a good gift to meet each other.
Opening a shop is exquisite and fashionable.
Second, the sales activity time
Sales activity cycle: from the opening date 10 days (the key is the first 5 days)
Choose Saturday or Sunday, preferably a holiday.
Third, the sales target
Women in all walks of life aged 25-40;
This sales activity will also attract some men's consumption through promotional gifts's choice.
Fourth, the content of sales activities (shopping serial happiness)
Happy opening series plan suitable for 40-60 square meters stores.
Double happiness, the door is empty:
Give a beautiful souvenir when you enter the store (you can also give a DM brochure)
Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.
Double happiness, that is, buy and send (the amount of money bought and the gifts given are customized by the specialty stores):
☆ During the sales activities, all shoppers presented a pair of "28 yuan pure cotton socks";
☆ Anyone who buys more than 258 yuan during the sales activities will be given a beautiful pearl pen worth 48 yuan;
☆ A set of exquisite notebooks with a value of 100 yuan will be given to anyone who buys over 368 yuan during the sales activities;
☆ Anyone who buys more than 488 yuan during the sales activities will be given a belt with a value of 138 yuan;
Triple happiness, get VIP card, where there are customers who buy, the top 50 will give VIP cards and become permanent members after registration.
Verb (abbreviation of verb) material integration
1, theme poster outside the store: (choose a theme)
Shop new gift new fashion
Shops add fashion, discounts and gifts, gift planning and copywriting.
Fashion shops meet with gifts.
Open a shop, exquisite and fashionable.
Dianjing fashion Sanjiang Jingxi
2. Signs:
Positive theme advertising words, negative opening or new product listing.
3. Yi Labao or booth should unify the theme and poster of sales activities.
4. Small permanent brand POP advertisements are placed in the exhibition area of their respective product series.
5. Theme content of sales activities
6.DM leaflets are the same as posters.
7. Large inflatable arches (with the theme of sales activities written on them), lift-off balloons, flags, flower baskets, etc.
8. Others: business cards, gifts, VIP cards and ribbons.
Sixth, the terminal environment.
1, hard environment: display, props, lighting and sound, etc. , should meet the requirements of personalized theme terminal of characteristic dragon brand, and be consistent with the style and tonality of image promotion.
2. Soft environment: shopkeepers and cashiers of specialty stores, their gfd and service standards should complement the brand image of Featured Dragon.
May Day Clothing Activity Launch Plan 5 I. Planning Purpose
With the development of society, the clothing economy is booming under the ever-changing market demand. Ladies have higher and higher requirements for clothes, more and more varieties, and more and more care about the quality of clothes. XX women's clothing mainly promotes "cotton and linen", which is easy to be unique in the clothing market and get attention. The main purpose of planning is to further promote the concept of "cotton and linen" and gain wide recognition from customers.
Second, the current market situation
1. Market situation: The clothing market is mixed. Due to different economic levels and different purchasing power of customers, consumers' needs, concepts and buying behaviors are also different.
2, product situation: product sales are often ranked in the forefront of Taobao women's clothing brands, high prices, high profits.
3. Competitive situation: mainly a series of emerging cotton and linen clothing brands began to seize the market. XX women's clothing market share is relatively high.
4. Macro-environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and the purchasing power of consumers is also very strong.
Third, SWOT analysis
Marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.
1, product advantage analysis (relative competitive brand): the product has good quality and good handle; Product styles are diversified to meet the different needs of consumers.
2, product disadvantage analysis
The quality of cotton and linen market is mixed, some consumers can't tell good from bad, XX brand is easily confused by some consumers, and the brand publicity is not high.
3. Market opportunity analysis
In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to accept clothes made of "cotton and linen" products, which has great market potential.
4. Environmental threat analysis
Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, clothing styles are easy to be copied, and there is no certain law to regulate them.
Fourth, the marketing objectives
During the implementation of the marketing plan, the comprehensive sales volume reached 6,543,800,000 pieces, with an estimated gross profit of 200 million yuan and a market share of 30%.
Verb (abbreviation of verb) market strategy
1, target market strategy
(1) market segmentation: according to population, region, consumer psychology and behavior.
(2) Market choice: The female white-collar workers aged 25-29 with relatively strong economic strength are the main consumers, and a series of clothing designs are made for them.
(3) Market positioning: For middle and high-end people, clothing prices are on the high side.
2. Sales mix
(1) product strategy: independent research and development, joint operation and contract development.
(2) Price strategy: Take activities such as giving profits on holidays.
(3) Channel planning: adopting vertical channel marketing.
(4) Promotion strategy: Advertise on Taobao's homepage and make profits through promotion. Complete the transaction online and offline, and adjust the promotion content according to the season.
3. Total cost of marketing budget: 200,000 yuan, stage cost: 65,438+10,000 yuan, and project cost: 65,438+10,000 yuan.
Step 4 promote
(1) advertisement: national day Taobao homepage advertisement (2) promotion:
A. "199 yuan minus 10 yuan, 299 yuan minus 20 yuan, 499 yuan minus 50 yuan" will benefit consumers; B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day. C. membership system: you can send a membership card if you spend more than once.
Intransitive Verb Customer Management
1. Establish sales information: indicate the product type, name and price, and sign it by the customer to facilitate after-sales service.
2. Establish a member information book: record member information. On the birthday, members can get a free gift with their membership card and ID card.
Seven. abstract
Through promotional activities, we can spread corporate culture, establish corporate image, publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering market pressure brought by competitors. A successful promotion planning activity can improve the reputation of enterprises, make product brands get higher attention, and thus expand product sales.