Since the reform and opening up in XX, the beauty industry has developed rapidly, and an endless stream of products and brands have been put into the market. However, most products are still stuck in the traditional concept of beauty and skin care, and most of them are still doing face-saving projects. These projects are too superficial. With the increase of market demand and sub-health population, the combination of beauty and health care will become a breakthrough and trend. To be a beauty industry, we must have the concept and consciousness of beauty preservation. We must know that if we want to achieve healthy and natural beauty, we must start from the roots, and the key to beauty preservation is to treat both the symptoms and the root causes.
Therefore, with advanced equipment, top-grade products and high-quality services, the health pavilion, a leisure and health-keeping place, has sprung up and developed, providing services such as meridian health-keeping, health-keeping, aromatherapy SPA, beauty and fitness, massage health-keeping, TCM preventive health care, decompression and relaxation.
catalogue
The first part is an overview.
First, the general situation of the health pavilion
II. Aims and objectives of the Health Pavilion
Third, the current equity structure of the health pavilion.
Four. Investment funds and their uses
Verb (abbreviation of verb) Introduction to the main products or services of health centers at present.
Market overview and marketing strategy of intransitive verbs
Seven, the main business departments and performance profile
Eight, the core management team
Nine, the advantages of health pavilion
X. Current capital increase demand of health center to achieve the goal: reason, quantity, method, use and repayment.
XI。 Financing plan (financing and investment methods and exit plan)
Twelve. financial analysis
1. Financial historical data
2. Financial forecast
3. Assets and liabilities
The second part is a summary.
Chapter 1 Introduction of Health Center
First, the purpose of the health pavilion
Second, the health pavilion profile information
Three. Functions and business objectives of each department
Fourth, the management of health care centers.
1. Board of Directors
2. Management team
3. External support
Chapter II Technology and Products
I. Technology Description and Technology Holding
Second, the product status
1. Main product catalogue
2. Product characteristics
3. Brief introduction of products under development/to be developed
4.R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets
Third, the production of health pavilion products
1. Supply of resources and raw materials
2. Existing production conditions and production capacity
3 expansion facilities, requirements and costs, as well as the expanded production capacity.
4. Original main equipment and equipment to be added
5. Product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter III Market Analysis of Health Center
First, the market scale, market structure and division of health centers
Second, the target market setting
Three, product consumption groups, consumption patterns, consumption habits and the main factors affecting the market analysis
Four. The current market situation of the products in the health hall, the product ranking and brand position in the market development stage (blank/new development/high growth/maturity/saturation).
Verb (abbreviation of verb) market trend forecast and market opportunity
Industrial policy of intransitive verbs
Chapter IV Competition Analysis
1. Is there an industry monopoly?
Second, look at competitors' market share from market segmentation.
Three. Main competitors: company strength and products.
Four. Analysis of potential competitors and market changes
Verb (abbreviation of verb) competitive advantage of health museum products
Chapter V Health Pavilion Marketing
I. Outline the marketing plan
Second, the formulation of the sales policy of the health center
Three, health pavilion sales channels, methods, marketing links and after-sales service.
Four. Main business relationship
V. Sales Team of Health Center and Distribution Policy of Sales Benefits
Popularization and market penetration of intransitive verbs
1. Main promotion methods
2. Advertising/public relations strategy and media evaluation
Seven, the health pavilion product price scheme
1. Pricing Basis and Price Structure
2. Factors affecting price changes and countermeasures
Eight, sales statistics and sales records, sales cycle calculation 2065438+2006 latest fitness center business plan model essay 2065438+2006 latest fitness center business plan model essay.
Nine, health pavilion market development planning, sales target
Chapter VI Investment Description
I. Description of capital requirements (dosage/duration)
Second, the use of funds plan and schedule
Three. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Fourth, capital structure.
Verb (abbreviation of verb) return/repayment plan
Description of the original capital liability structure of intransitive verbs
Seven. Investment mortgage
Eight. Investment guarantee
Nine. Equity structure after absorbing investment
X. Cost of equity
1 1. Describe the degree of investors' participation in company management.
Twelve. report
Thirteen. Payment of miscellaneous expenses
Chapter VII Return on Investment and Exit
I. Listing of shares
Second, the equity transfer
Three. Share repurchase
Four. bonus
Chapter VIII Risk Analysis
I. Resource risks
Second, the market uncertainty risk
Third, R&D risk.
Fourth, the production uncertainty risk.
Verb (abbreviation for verb) cost control risk
Competition risk of intransitive verbs
Seven. policy risk
Eight. financial risk
Nine. Managing risk
X. Bankruptcy risk
Chapter IX Management
First, the organizational structure of health centers.
Second, the management system and labor contract
Third, personnel planning.
Four. Wage and welfare plan
Verb (abbreviation of verb) share distribution and subscription plan
Chapter X Financial Analysis
I. Financial Analysis Description
Second, the financial data forecast
1. Sales Revenue Schedule
2. Cost schedule
3. List of wage levels
4. List of fixed assets
5. Balance sheet
6. Profit and profit distribution statement
7. Cash flow statement
8. Analysis of financial indicators