Model code of conduct for beauty salon employees
1. All employees should go to and from work on time according to our store's shift schedule, and must not be late, leave early or absent from work. In case of illness or personal leave, you should go through the formalities of asking for leave and dress neatly during working hours. Anyone who has work clothes should wear work clothes, which should be neat and tidy. The work permit is worn above the left chest, and the lady wears light makeup. Liu Haier should not exceed his eyebrows and his heels should not be too high. Do not eat irritating and smelly food before going to work, and maintain oral hygiene.
2. Receive customers warmly, smile and answer their questions patiently. Do a good job of customer reception with a committed attitude, store handbags, articles and other matters.
3. Do a good job of picking up and dropping off guests. What shall we do? One Belt, Two Get Three Demonstration? (that is, sit down, send tea, introduce products, and send quality knowledge).
4, grasp the customer situation, observe abnormal customers, found that the problem should be reported in a timely manner.
5. Do not meet relatives and friends in the workplace, make personal phone calls, smoke and drink, chase and fight, play cards and mahjong in the workplace, gamble, engage in love services or love intermediaries, and do not provide them? Escort? Service and? Escort? Information, and do other activities unrelated to work, leave the workplace must obtain the consent of the supervisor.
6. Private films are not allowed to bring others into the workplace, and our goods are not allowed to be taken out of the store or given to others without permission, and are not allowed to be stolen.
7. Obey the command of the superior. If damage or failure is found, it should be reported to the superior in time and contacted for maintenance, so as not to affect the work.
8, tools must be cleaned before and after use, neatly placed, work-related items shall not be placed in the workplace, equipment after use, must be put back, and clean up.
9. Tools must be cleaned and placed neatly before and after use. Articles unrelated to work shall not be placed in the workplace. After the equipment is used, it must be put back and cleaned.
10, all employees should unite as one, perform their duties, serve sincerely and do their jobs well.
1 1, we should be serious and responsible, and strive to complete the task accurately. If you have any problems, report to your superiors and ask for instructions. If the sense of responsibility is not strong, the parties concerned will be financially punished for human error or hair style influence caused by not operating according to service standards.
12, shampooing, blow-drying, electro-dyeing operation process, doing more questions, observing more and learning more.
13. Be polite to the guests when checking out, and repeat the cash payable by the guests after counting to prevent the phenomenon of running away by mistake.
14. Handle the items left by guests or colleagues in time and report to the department head.
15, every employee has the responsibility to keep the environment of our store clean and tidy, and not to throw cigarette butts and sundries anywhere. Qi Xin made concerted efforts to persuade customers to consciously abide by it and maintain the normal order of our store.
16, change shifts according to regulations, and the losses caused by violation of regulations will be punished.
17, love our store, publicize our store, and consciously safeguard our reputation.
Development trend of beauty salons
With the development of beauty industry in the early 20th century, women's beauty salons can no longer meet the needs of modern people, and the development of men's beauty salons is inevitable.
The wind of the king men's beauty salon joined the brand and became the leader of the franchise chain industry.
In the beauty industry, almost all professional marketers focus on upstream and midstream marketing research, but pay less attention to downstream operation and development, which is actually wrong!
In the beauty industry, almost all cosmetics can only reach consumers through the beauty salon, the only terminal export. Without studying and paying attention to the management of beauty salons, it can be said that all marketing methods are just castles in the air fraud! It is nothing more than moving the products from the manufacturer's warehouse to the dealer's warehouse, and then helping the dealer move the products from the dealer's warehouse to the beauty salon's warehouse. This is a kind of manual labor behavior of moving inventory, not real marketing. However, in such a mobile process, the management problem of terminal beauty salons can never be effectively solved.
Because the traditional beauty concept dominates consumers' consumption habits, most consumers turn coming to beauty salons into a beauty concept based on treatment. Even mistakenly believe that beauty salons can cure all diseases and replace the role of hospitals. These wrong beauty concepts exaggerate the functions of beauty salons. Once beauty salons can't meet the needs of consumers, the reputation crisis of beauty salons will be directly reflected.
Fortunately, some economically developed cities, such as Beijing, Guangzhou, Shanghai, Ningbo, Hangzhou and Xiamen, have developed from physical beauty in the past to physical beauty and psychological beauty. However, no matter how it evolves, the pattern of operating the Golden Triangle will not change, and beauty salons must ultimately focus on the operating principles of governance, cultivation and protection as the triangular fulcrum.
Economists agree that although the beauty industry in China is moving from a single operation to a comprehensive operation, and its forms are increasingly diversified, the upgrading and transformation of its industrial model is far from complete; From the perspective of ownership mode, it is mainly family-style, professional manager system and shareholding system, which is obviously not conducive to the maturity and development of the beauty industry. But it is this situation that provides opportunities for foreign capital and new enterprises to enter.
China Beauty Economy Annual Report pointed out that from a global perspective, the technical development of the beauty industry is advancing to a new field, which is particularly important for enterprises entering the industry.
Since the beginning of 2 1 century, the sales of men's health and beauty industry has been rising linearly, reaching a total of 5.337 billion dollars, and the global market share of men's beauty and skin care products is increasing at a rate of 25% every year. With the help of the market experience of women's beauty, men's beauty industry can be said to have made great strides, but because it is different from women's beauty after all, it is lacking in market experience and so on.
King's Wind crossed this barrier and launched seven marketing tactics for men's health and beauty market to enter the market, creating a precedent in the industry.
Matters needing attention in beauty salons
The front desk of a beauty salon can be said to be the first image representative of customers entering the store, and the quality of front desk service can determine the size of customers' first consumption desire. However, many beauty salons receive customers at the front desk, which has a certain impact on the marketing performance of beauty salons. The front desk is the hub of everything, so it is very important to do a good job in the front desk of beauty salons.
First: Sound has temperature. Many customers will call. When answering the phone, the voice at the front desk can warm the hearts of customers to varying degrees. The voice of smile is sweet, and customers will feel happy when they hear it, attracting the sweetness of each other's mood.
Second: Sound is tangible. When you make a phone call, if you do it correctly, your voice will appear formal and confident. When the other person hears the voice, he can also judge the randomness and rigor of the form, and feel the courtesy and image of the beauty salon as a whole.
Third: Words have feelings. In some high-end beauty salon franchise stores, professional beauty salon receptionists will not pre-empt and give customers the opportunity to ask questions, which is extremely impolite. After the initial polite reception, they will listen to customers' thoughts and needs, and use professional words and etiquette to promote customers' further recognition according to their attitudes.
Fourth: hospitality can calm down contradictions. In the face of complaints or customers who come to complain, immediately invite them to the lounge, pour a cup of tea, and patiently ask why the questions raised by customers are important. After the investigation? If it is the effect of the project, you should explain and appease it, meet the customer's requirements when necessary, and never make a scene in front of the stage.
Fifth: First, the reception time is very important. When customers enter the store to do a project, they should first give up their seats, say hello and pour tea, then ask about the demand and arrange the order reasonably. If they start to stand up and sell, when the result is not good, they will give their seats to tea. Sometimes it's too late.
Sixth: Time is a good opportunity. Many men, themselves leaders or actors, have developed a noble spirit and like to be silent when they go to men's beauty salons to do projects. At this time, there is no need for blind sales promotion at the beauty salon front desk. Seize the opportunity, give them the space to decide and slowly promote consumption.
Marketing guru, the wind of the king specially reminds that the front desk of beauty salons should first listen carefully to customers' opinions and make targeted answers when answering the phone; In face-to-face contact reception, it is urgent to pay attention to gfd, the degree of speech and the gradual implementation of marketing.
Professional beauty salons, the front desk is a good sign, and it is also the key to leave a first good impression on customers. Regarding the matters needing attention in the front desk work of beauty salons, the headquarters of King's Wind International Chain has listed various standardized and professional processes, and you can call for details.