Logo is the abbreviation of logo or trademark in foreign languages, and it is the abbreviation of LOGOtype. It is a small visual design used to identify identity, which plays the role of identifying and promoting the company to which logo belongs. Through the image logo, consumers can remember the company's main body and brand culture.

Logo logo in the network is mainly a graphic symbol used by various websites to link with other websites, representing a website or a section of a website.

The concept of marking creativity

When we design a logo, we often mention a word, "logo creativity", so what is creativity?

"Creation is also the beginning of creation", Chinese. The word "Chuang" contains the meaning of creation, originality and creation, as well as the first and brand-new meaning. In English, creativity "ldea" refers to ideas and creativity. It means creativity and originality. Both English and Chinese can see the combination of "creation" and "meaning", both of which emphasize the characteristics of thinking acting on and guiding behavior, indicating that creativity is an intangible spiritual activity. Therefore, "creativity" is the product of creative thinking, a thoughtful and conscious creative behavior, and the result of the comprehensive application of logical thinking, image thinking, reverse thinking, divergent thinking, systematic thinking, intuition and inspiration. Pay special attention to intuition and inspiration. Many ideas come from intuition and inspiration.

If the design is not creative, the work will fall into mediocrity, or it will be swallowed up by the ocean of information because it is similar to others, and it will not be able to spread information effectively. Design must be creative-oriented, because it is always intended to write first, and it must also be creative-driven, in order to achieve development.

Creative logo design is to express the theme and spread information with a novel and unique perspective and visual language, and to carefully arrange and creatively conceive the components and forms of the logo closely related to the theme. Make the audience pay attention to and be willing to accept the information it conveys. Logo creativity is a creative activity, and its behavior result must also be "originality and novelty". Its unique visual language not only shows a new understanding and unique interpretation of the theme. But also can give people the enjoyment of beauty and the enlightenment of wisdom, and finally effectively convey the information to the audience with unique artistic conception and interest.

Logo creativity should seek the most suitable solution to the problem. This means breaking the traditional and established rules and finding a new way to broaden our thinking. Communicate the core idea of design in a way that others have never used before, convince the audience, make them pay attention and be willing to remember.