Qin, an architectural expert who became a monk halfway, was infected by sericulture industry and culture in his hometown. From the development and utilization of mulberry resources, he saw its connection with human healthy life with a unique eye. He returned to his hometown to start a business and embarked on a remarkable road to success in the comprehensive utilization of mulberry resources.
"Recently, the China Western Commodity Fair will be held in Xi 'an, and I'm going to attend it. At the end of May, when the reporter saw Qin, he was already full of white hair and was planning to "March" into the West Expo.
In Qin's dream ocean, there is a blue sky: strive to build your company into a leading enterprise in agricultural industrialization within three years and successfully go public.
Mulberry food dazzled him.
After processing, the seemingly ordinary mulberry has evolved into a series of healthy drinks. In the early summer of 20 10, Qin appeared in Baosang Garden in Guangdong. This "Baosang Garden" in Guangzhou is actually a manufacturer of mulberry drinks.
For Qin, the familiar mulberry is nothing more than the mulberry fruit tasted as a child. Now this humble thing has come in handy in the beverage industry and is also very popular in the market. Qin really feels incredible at the moment.
1998 After graduating from Chongqing Institute of Architecture, Qin Yixin, who has entered the age of no doubt, is determined to show his talents in the field of architecture. Sure enough, he got his wish. Relying on HVAC expertise, he successfully entered the Fifth Engineering Bureau of China Construction. Starting as a technician, he traveled all over China and worked as an assistant manager of East China Company for nine years.
In 2007, Qin joined Shanghai Weizhong Construction Company as the general manager of Southwest Branch. Two years later, he suddenly announced his resignation and went into the market alone with a sigh of regret.
Soon, Qin discovered a big barrel of gold in the commercial sea.
It stands to reason that Qin, which is smooth sailing in the fiery construction field, should go further. However, it may be fate that he has to deal with mulberries for the rest of his life. In 2009, nanbu county Municipal Government went to Chongqing for investment promotion, which lasted for three years, and the investment promotion activities continued to heat up, eventually involving Qin.
One day, people from his hometown came to see him, hoping that he could go back to his hometown to invest and develop mulberry food. "nanbu county is a sericulture county, and tens of thousands of acres of mulberry trees are a cornucopia." When others introduced him to investment projects, they left this sentence behind.
Qin, born in Wannian Township, nanbu county, was influenced by hometown complex since childhood. Nanbu county is rich in mulberry resources and mulberry food development and utilization projects, which makes Qin feel novel. "At that time, under the leadership of a deputy director of the County China Merchants Bureau, I took time out to investigate." Qin said that after his trip to Guangdong, he went to Ningbo, An, Shaanxi and other places.
After the inspection, Qin decided to go back to his hometown to start a business. It was this decision that interpreted Qin's later entrepreneurial story. This story also changed his own life destiny.
Entities serve the country, create brands and enter the market.
June 20 13, the first mulberry food developed by Qin was born. Mulberry cream, as a concentrated beverage, is the "master batch" of mulberry drinks. It entered the Chongqing market and was quickly accepted by local people.
"Another important reason for me to go back to my hometown to start a business is to take care of my parents." Now, Qin, who has successfully developed a series of mulberry products, looks back on that year.
Qin was born in a farmhouse with only two brothers and sisters. After graduating from Sichuan, my sister went to work in Guangdong. His father turned to volunteering in his early years and became a construction worker. After the enterprise went bankrupt, he began to work everywhere.
In the summer of 2007, my father, who was working in Bayi Town, Linzhi, Tibet, suddenly became hypertensive and fell ill. After being rescued by air in Chongqing, the first thing my father said when he woke up was to see his son. Hearing the news, Qin burst into tears.
Because the family is poor, for decades, my father has been both the backbone of the family and the income generator of the whole family. Father suffered a lot for a pair of children to study.
Qin felt motivated to invest and establish a mulberry food company in his hometown and live with his parents. He named his company "Golden God". One day, its products will lead the industry. At the same time, let mulberry food bring people health.
Never learned to learn. 20 1 1 In June, Qin successively established strategic partnerships with Southwest University and Sichuan Academy of Agricultural Sciences, and began to develop mulberry series drinks with the help of a team of experts. By establishing the marketing network and inviting the sales team, the products will enter the Chongqing market first. Let Nanchong produce mulberry drinks and make appearances in major supermarkets in the mountain city.
On 20 12, Qin spent time in China to conduct market research. He found that the quality of similar products in China is similar, and the focus of competition is price. In view of this, he set the price of his product at 15% lower than that of similar products. The effect of this move is that products quickly occupy the market.
The fruit and mulberry industry in the dream hometown ranks first in the country.
In Beiyuan Town, nanbu county, 1 100 mu of fruit mulberry soaked Qin's painstaking efforts. It has also become the practice of his purpose of "serving agriculture, serving the countryside and serving farmers".
A number of new products, such as mulberry leaf powder, mulberry leaf tea, mulberry brandy and mulberry ice wine, have completed pilot tests before production. However, in a few years, Qin's dream of returning to his hometown to start a business gradually became a beautiful scenery. After ups and downs, Qin lies in persistence.
In 20 12, mulberry ginkgo disease broke out in nanbu county. All mulberries turn from dark red to white when they are ripe. Mulberry with ginkgo biloba disease, don't say that it can't be used as the raw material of mulberry food, even if it is an early adopter. "What shall we do? Didn't we work hard for nothing? " Faced with the helplessness of the mulberry farmers, Qin tried to cure the disease while trying to make up for the losses of the mulberry farmers.
After many inquiries, a soil expert from Shaanxi entered Qin's vision. It turns out that this local expert has a secret recipe for treating mulberry ginkgo disease. With his efforts, the ginkgo disease that experts could not cure in a large area was actually cured.
Qin's persistence and hard work won the admiration of Sang Nong. With the cooperation and support of Sang Nong, his mulberry garden foundation has become more and more solid.
The production capacity of "Golden God" company is 15000 tons of mulberry juice drinks, 5000 tons of fruit wine and 1000 tons of other mulberry products. Production capacity has gone up, where is the market? After Qin changed careers, he thought about it again and again. With the help of the knowledge gained from studying economics and management in Nanjing University of Political Science, he successfully entered Guangdong and Hong Kong successively by means of "flat channel investment promotion", "direct sales" and "e-commerce", and finalized the total distribution of Gansu, Ningxia and Shandong.
"Engaged in the research and development of mulberry food, I want to use my life's energy to insist on producing real health care products." Sitting in a clean and refreshing conference room, Qin told reporters that the so-called real health care is that the products do not add thickeners, preservatives, pigments and sweeteners.
Give up a satisfactory career, give up a comfortable life, and start a new business in a strange field with tens of millions of hard-earned funds. What does Qin really want? "nanbu county 1.5 million mu of fruit mulberry is rare in the country." Qin hopes to consolidate the status of mulberry industry in his hometown through his own efforts, and finally build "the first fruit mulberry county in China". Embrace human healthy life with mulberry food.