Project Feasibility Analysis Report Activities/Parks/Stationery
Respond to the national strategy of "cultural power", cooperate with Yunnan's positioning as a "bridgehead", give full play to Maitreya's natural conditions and traditional advantages of Buddhist culture, develop sacred tree forestry, open sacred tree culture, carry out sacred tree tourism, take Maitreya Holy Tree Culture Festival as the guide, take Shengshufancheng Park as the base, and take Asian businessmen and Buddhist friends as the main service targets, and develop a series of Buddhist cultural supplies and forest products to lead the construction of local forest households. Realize the new modern forestry model with high added value, benefit the people of all ethnic groups, and then continuously improve the level of Maitreya people to carry forward Buddhist culture, and realize the benign interaction and sustainable development between culture and economy.
The total investment of the project is about 300 million yuan, the planned land for the first phase is 200 mu, and the construction investment period is 5 years, of which the construction period of the park is 2 years. The expected annual turnover is about 5 billion yuan.
teacher
World Business Strategists Association (WBSA) Expert Group
Writing unit
Yunnan mile shengshu fancheng culture co., ltd
20 12 March 10
Project overview
Yunnan is a big province of culture, tourism and plant resources, and is the "bridgehead" of China's opening to the southwest.
Honghe Prefecture is the epitome of Yunnan's economy, society and humanities, the birthplace of Yunnan's modern industry, the land passage from China to ASEAN and the "southern gate" of China.
Maitreya County, located between Kunming and Hekou Port, is the only city named after a Buddhist icon. Because of its beautiful scenery and pleasant environment, it has become the "back garden" of Kunming, and because of its active economy and prosperous culture, it can be called the "welcome living room" of the South Gate.
With the opening of Kunming-Maitreya120km expressway, the Trans-Asian Railway will be paved soon. As an important town of "bridgehead", Maitreya's strategic position as "back garden" and "welcoming living room" will become increasingly apparent.
In order to seize the opportunity of promoting the county economy to the metropolitan economic circle, Maitreya County has initially planned an 8.3-kilometer-long sightseeing avenue, which will gather high-grade tourist facilities such as ecological parks, golf courses and five-week hotels around it, forming an enrichment effect and turning Maitreya into a "new leisure and health resort" radiating the whole country and even Southeast Asia.
Shengshufancheng project is located in the center of sightseeing avenue, covering an area of about 200 mu. The topography of this place: "the central axis spreads its wings and the valley runs through the east and west", which is easy to understand and has moderate opening and closing. Known by experts as "a magical place", the outline of the plot resembles "travel shoes", adding the artistic conception of "roaming in the clouds" to this place.
It coincides with the 2500th anniversary of the nirvana of Buddha Sakyamuni (20 14), and Buddhist culture will be further promoted. As a city named after the "future Buddha", it will integrate the principle of "coming as going", realize the meaning of "nirvana rebirth", carry forward Buddhist culture and keep pace with the times. The Buddha was born under the carefree tree, attained enlightenment under the bodhi tree, attained nirvana under the double Miluo tree, and his disciples gathered under the aesculus for the first time ... this constitutes a sacred tree culture with infinite vitality. If we gather the edges of the sacred trees, we can provide Buddhists in Asia with a pure "Buddhist realm" of "meditation under the trees". In a "quiet, clean and respectful" park, we will gradually cultivate, realize, encourage and promote each other, which will certainly contribute to peace, friendship and progress in Asia, and at the same time promote the development of tourism economy and product economy of sacred tree forestry, and benefit the local people of all ethnic groups. ...
Being in the right place at the right time and promoting harmony among people. Buddhist masters and Buddhists in Inner Mongolia, Japan, Nepal and Singapore are willing to make contributions in the present. They will gather at the project site on March 12, and invite eminent monks from all over the world to join hands, sow their wishes, send a message to lay the foundation stone, plant trees for the festival and watch the 2500th anniversary ... This is a sacred tree.
Project principle: Respond to the national strategy of "cultural power", conform to the positioning of Yunnan as a "bridgehead", give full play to the natural conditions of Maitreya and the traditional advantages of Buddhist culture, develop sacred tree forestry, explore sacred tree culture, carry out sacred tree tourism, take Maitreya Holy Tree Culture Festival as the guide, take "Holy Tree Fancheng Park" as the base, take Asian businessmen and Buddhist friends as the main service targets, adapt to the information network era, and provide remote spiritual sustenance services. Lead the local forest farmers to build cultural forestry and brand forestry, create a new modern forestry model with high added value, drive the local forestry economy to achieve "urban-rural integration" development, and benefit the people of all ethnic groups, so as to continuously improve the level of Maitreya people to carry forward Buddhist culture and realize the benign interaction and sustainable development of culture and economy.
The project consists of three parts:
Tourism in Garden A: Collecting "territorial members", planting "sacred trees" and configuring "Dojo" in the form of "forest land claim", opening up a static tourism environment with the theme of sacred tree culture, integrating classic famous sentences display, Buddhist songs on demand, business ethics awareness exchange, Buddhist catering service, online worship service, cultural goods display, cooperation ceremony and classic reading award selection.
The park was creatively designed by the planning authorities and Buddhist scholars, with hands and leaves as the main images, implying the "vigil" etiquette, emphasizing the unity of form and spirit, harmony between man and tree, and natural mind. It is another classic garden building of world-class Buddhist culture.
B. Festivals: The first "Maitreya Sacred Tree Culture Festival" was held (hosted) in conjunction with the opening ceremony on the anniversary of "All Saints: 2500th Anniversary of Buddha Sakyamuni Nirvana" in October/April. Taking the countdown as the main line and relying on domestic members, we invite business elites and philanthropists from all over the country and Southeast Asia to refine the essence of business culture, enrich the connotation of Buddha culture, create theme songs, sing the main theme, set off the spirit of charity, praise virtue deeds, co-produce hand scrolls and hold public sacrifice ceremonies ... thus making the "Cultural Festival" a culture commemorating "modern Buddha" and facing "future Buddha". With its founding achievements, the cultural festival will be normalized, and the increasingly rich "cultural heritage" will be preserved, making the Holy Tree Vatican City a scenic spot to promote noble cooperation among Asian business circles, a blessed land for cooperation and the first fertile land to repay the society.
C product development: establish and use high-end service brands, graft and transplant product brands, develop high-end products of Buddhist culture with sacred wood as the main material, cooperate with local wood processing enterprises and forest farmers in mountain forest farms, adopt cooperation modes such as order processing, company plus farmers, and form a forestry industrialization chain of forestry scientific research-seedling cultivation-wood processing-cultural technology-product display-monopoly sales.
The total investment of the project is about 300 million yuan, and the investment period is 5 years, of which the construction period of the park is 2 years. It is estimated that after the project is fully completed, the park will receive 300,000 visitors/year, produce and sell Buddhist cultural products 1 10,000 pieces/year, with an annual turnover of about 5 billion yuan. It will also play the role of "a bridge open to the southwest" in cultural construction, become an important base for business and cultural exchanges in Asia, and become a landmark project for the modernization of Buddhist culture.