Establish a brand

Set up a company specializing in selling local tea and build a brand belonging to local tea. In terms of sales, tea can be divided into three grades according to the quality of tea, so that customers with different consumption levels can choose tea. At the same time, strictly control the quality of tea, establish a perfect supervision system, prevent employees from shoddy and unclean tea when purchasing, and make customers who have bought tea become cheerful repeat customers.

The picture comes from the internet.

The most important thing to build a brand is word of mouth. With a good reputation, people will actively promote your tea, commonly known as tap water. However, the establishment of good reputation will not happen overnight, and it needs long-term efforts. Any relaxation may waste previous efforts. Therefore, tea enterprises must be strict with themselves, make unremitting efforts and wait patiently in order to stand out from these enterprises.

Expand sales channels

Nowadays, the development of online e-commerce is very rapid. As an ancient tea culture, we should not rest on our laurels. Instead, we should actively participate in the e-commerce industry and expand sales share through online channels. In this regard, I think there are two main modes. One is the mode of small profits but quick turnover, but we should take the high-end boutique route and cooperate with marketing promotion to let as many tea lovers know about our tea as possible.

The picture comes from the internet.

The main difficulty of small profits but quick turnover is where the sales volume comes from. To solve this problem, we can guide people to buy it by advertising, live broadcast of products on Tik Tok and other platforms, and at the same time establish our own reputation, which makes people think it is important to buy this tea.

The picture comes from the internet.

The main difficulty of the high-end boutique model is that it is difficult to build a tea brand recognized by the public. According to past experience, building high-end brands requires huge financial support. Therefore, this route is not suitable for tea enterprises without foundation, and it is not recommended to take this as the main business model. However, this sales model can be gradually established after tea enterprises have a certain foundation for selling lower-end tea.