First of all, one thing that made me suddenly enlightened was that I saw Professor Chen Chunhua's speech: Business is the meaning of life. This topic alone solved a puzzle that has been lingering in my mind. We often laugh at ourselves for being in a small business, but we really don't like to hear others say that I am in business, because I think we are not mercenary and unscrupulous, not legendary businessmen. Although it is widely rumored in Shandong that all jobs except civil servants and teachers are unfair occupations in the eyes of our parents, we are all working hard, which also infects and drives people around us. It was not until I saw this topic that I let go of my obsession, and I felt the true meaning of letting go and being at ease. When I read the content of the article again, I felt a little hatred for myself. Why can't I express what I have been practicing so transparently?
Many friends come to the company to see me busy, and often joke that "you'd better do it yourself." Some friends who have never met before feel that I am not me when they come. They wear aprons and are often untidy. Two pairs of uggs take turns dressing up as Tian. Wearing Givenchy bracelets to cut black pork and smearing it with oil is even more eye-catching. More brands that my sister, husband and friends like are shelved by me and only used when traveling. I am a person who doesn't like wordiness, including dealing with things and dressing up. I don't like complexity, including people and materials. There are too many things, so I feel burdensome. When there are many people, I run away. I prefer loneliness to excitement. I prefer being alone to expressing. I prefer simplicity to richness. I often reflect on myself. If I can make changes, maybe the company will do better than now, but in our nature, who is over middle age, doesn't want to embarrass himself.
I do it myself not because I am stingy and unwilling to hire more employees, although I don't have much ambition for the development system of the company, nor do I have a dream of making the company bigger. Because I don't treat my clients and friends as consumers, I treat everyone as a living person. I am sharing my life, learning the life that everyone shared with me. I'm recommending products to my parents and summarizing them in the process of choosing products. As Professor Chen Chunhua said, in the past, we were concerned about how to make customers have more things. We once firmly believed in the concept of "more and better", but with the return of business, we have learned a more important truth, that is, we need to know exactly what kind of life we want to achieve, and we need the rational values of "this is good". There are also some friends who come to the company to see me match products for customers. When arranging products according to orders, they said, you can give this job to employees. I said that my colleague is also taking other orders. In fact, I stubbornly believe that the products carefully selected by our standards are not the best. The best product of a product is "heart to heart". I also carefully prepare the ingredients carefully selected by customers for family or friends and send them out in the most suitable way. This process must have its own energy. The most important thing in this kind of transmission is not the transaction of things, but to provide the customer with a very good choice-this choice will bring her love, surprise, and even soul dependence. The truest beauty in this world is invisible to the eyes. What we can see is the process of heart-to-heart communication. There is also the diligence handed down to me by my parents. Diligence has made me a ship for thousands of years. During the Spring Festival, everyone really likes the God of Wealth and shares it with friends. Ceng Shiqiang once said that the five gods of wealth are actually five fingers. In addition to the southeast, northwest and central parts, it means diligence more importantly. Diligence is also a sign of vitality. I can say that I am a diligent person, and I also hope that I can live a full and meaningful one-way time.
? Should business follow the logic of giving more people or "being more suitable"? Is it to satisfy the material pursuit or to return to life itself? This is the business logic that Yipin Jingui has been practicing, and it is also the answer I have been looking for in my own hands. It is true that when you come to see me in the company, I am either in the warehouse or in the exhibition hall. If it is in front of the coffee table, it is because I have friends. If it is in front of my desk, it must be my thinking. If I'm typing on my mobile phone, it's that I'm sharing products. It can be defined by some theorists as no pattern, but I enjoy it. I may not have any business model, but the business logic I follow is that I want to provide you with the products that best meet the needs of life itself.
From the computer E disk, you can see the PPT of various forms I have made over the years, from the previous page to more than ten pages now. These have also witnessed our growth. In my work summary at the end of last year, I wrote many details, such as a rider's frozen hands, a child coming to our company to buy a gift for his grandmother with the money earned by his mother's composition, and so on. In this year's work summary, there are many vivid and touching examples in my mind, so I won't list them in words one by one. These are the motivation for me to continue to have heart-to-heart talks with my people.
? Although my dream has not made the company bigger, as a social enterprise, we still have many plans to carry out in 20021. The most hope is to find more products like Xueya tea, which can not only promote the rural revitalization of deep mountain villages, but also bring health to our lives as a good food. I also hope to meet more like-minded friends on the way forward and promote better products to more people. This is what we are going to do at once. Last year, a small team was temporarily set up for trial use, and I have to make the final improvement. But there is no plan to open many stores a year. Buddhism is still our attitude. The more you grow up, the more calm you are, and the harder you work, the more you understand.
? As a person, I have seriously realized my lack of knowledge. In learning English, Chinese medicine, health care, product knowledge, tennis and other projects I want to learn, I first chose 20 books that I read well. I also want to see Linzhi peach blossom in March denied by a group of girls, saying it is the same as Nanshan; The direction of finding good products this year should be Yunnan and Guizhou provinces. If the epidemic passes, Myanmar and Vietnam are two small countries I want to go to.
It is also in this early spring season that I can finally write down a few routines behind Yipin Jingui as a brand and company:
The vision of "one product is precious": rooted in human yearning for a better life, rooted in helping human beings share value at close range and long distance.
Yipin Jingui's mission: to provide people with a better lifestyle and provide solutions for people to express their thoughts.
"A product is precious" values: advocate the rational values of "this is good" sustainable development.
Yipin Jingui slogan: everyone is not a consumer but a living person, working hard for a better life.
End this article with a literary sentence:
What is rare? Rainbow falling, stars, mountain wind.
Can you be specific? Rime, wind chimes, Huang Liangmeng.
Can you be more specific? Live with you, start and finish.