Beauty salon 38 activity plan (5 articles) 1 activity time:
March 1- 15
Active object:
woman
Activity structure:
Looking for a beautiful-beautiful woman-my beauty salon
Activity mode:
Under the unified theme, it will be carried out in stages and completed one by one.
The first stage: No.65438+No.0-7, looking for beautiful women and signing up for beauty selection.
The second stage: 8 th "Beautiful Life Makeup" large-scale cultural performance.
Three stages: 9-14, beauty interview.
Four stages: 15, xx is selected in good faith.
Specific operation:
Activity 1: Beauty needs action and beauty needs witness.
Sign up for the beauty contest.
1. Requirements: Women with good image and temperament, happy family life and successful studies or careers.
2. Methods: Fill in the application form issued by the newspaper and send it to the activity group of the newspaper, and attach your own photos and related materials (such as career development achievements).
3. Prizes: there will be first, second and third prizes, and all participants will be given a beautiful souvenir. Prizes are set separately. At the same time, carry out beauty knowledge propaganda.
Activity 2: No.8 Beauty Selection and "Beautiful Life Makeup" large-scale cultural performance.
Program types: live makeup show, colorful catwalk, expert selection, singing and dancing and other cultural performances, knowledge contest and product promotion, dialogue between men and women, audience quiz and interactive games.
Activity 3: No.9-14, beauty interview, and the questionnaire survey of integrity beauty salon is in the column of "My Beauty Salon". This newspaper interviewed the selected beautiful women and reported them one by one as the focus of the women's column, so that women can truly understand what beauty is and the unique temperament of beautiful women.
Activity 4: 15, the results of xx beauty selection are announced, gifts are given, and members join the plan.
Program type: Showing beauty practitioners' elegant demeanour, showing beauty skills, giving gifts, introducing membership system on the spot, image publicity and public display service measures are the publicity methods to truly face consumers and enhance brand affinity.
Other promotion forms of women's day in beauty salons:
1) Dress up women and give more on holidays.
Customers whose birthdays are on March 8th or who get married on March 8th can present their experience cards with their ID cards or marriage certificates. The "March 8th" Red Flag Bearers in provinces and cities can get a beauty project for free with their certificates and ID cards. A female friend with an ID number of 38 can go to the beauty salon with her ID card to receive a grand prize worth xx yuan.
Customers who spend over xx yuan during the activity can get a gift worth xx yuan from the beauty salon; Customers who spend over xx yuan will get gifts worth xx yuan and xx free beauty opportunities.
Note: Specific activity rules can be formulated according to the specific products and projects of beauty salons.
2) Love yourself, starting with skin care.
Angels looking for "exclusive" skin can enjoy "buy 2 get 2 free 1" when they buy any products in the beauty salon on March 8. After this "spring", there will be no such "welfare", and the audience will be given as much as they have eaten and bought.
Publicity: pull colorful flags and balloons at the main entrance and the store, and post in-store advertisements and WeChat QR codes at a prominent position at the door. Before the event, we can publicize it by sending WeChat, Weibo and leaflets.
Preparations before the promotion of Women's Day on March 8 in beauty salons
1, wishing wall
The wishing wall is an entity that carries wishes. It is a building on which people draw or paste small pieces of paper and write down their wishes, expectations and blessings. Now it is also used on the Internet, which is generally an independent space page of the website for people to show their wishes, prayers and blessings.
Beauty salons can set aside or simply decorate a wall (the wall with small pieces of paper is blank), and then prepare small pieces of paper in various colors. After customers come, they can write down their wishes for 20xx years on paper, such as "I hope to be more beautiful this year", "I want to keep fit", "I hope my skin is getting whiter and whiter" and "I have a good mood every day".
2. flowers
Most customers in beauty salons are women, and Women's Day is a festival for women. Every woman loves flowers, regardless of age. Therefore, putting a bunch of flowers in the reception area and beauty area of a beauty salon will definitely make customers feel happy. Women's Day is in spring, so I suggest that the beauty salon buy some pink perfume lilies, many pink carnations, all over the sky and green leaves. Flowers are written on pink paper: warm wind, warm sunshine, warm days bloom in spring, send my warm wishes!
Beauty salon 38 activity plan (5 articles) 2 activity theme:
Be a happy March woman
Activity time:
March 8-March 15
Activity purpose:
Induce and stimulate the consumption of new and old customers, and increase the sales of small and medium-sized beauty salon franchisees; Create a warm and festive holiday atmosphere and shape a good image of beauty salons; Take advantage of women's important festivals to launch new products and projects to attract different levels of customer groups; The promotion activities of large and medium-sized beauty salon franchisees can promote the brand of beauty salons and improve their popularity.
Activity background: In March, everything recovers and spring returns to the earth. After the baptism of winter vacation, the pent-up desire for consumption rose again after the Spring Festival. Especially during the Chinese New Year, many female friends work and rest in disorder, staying up late and overeating, which makes their skin condition not optimistic. After going to work in the New Year, women who love beauty are eager to go to beauty salons and health centers for care to remedy problems such as dark circles, acne and dark yellow skin. So March is a good season to develop new customers and increase the sales of beauty salons! Franchisees of major small and medium beauty salons must seize the opportunity to fight to the end!
Activity content:
1, "Be a delicate and beautiful little woman"-On March 8th, all customers who come to the store for consumption will get a 20% discount. In addition, customers who spend more than 200 yuan can get skin whitening care packages from beauty salons for free, and customers who spend more than 500 yuan can get a free facial treatment opportunity.
2. "XX beauty salon pays attention to women's health"-On March 8th, beauty salons can distribute beauty and skin care brochures in communities, shopping malls and office buildings, which indicate the products that beauty salons are selling well. In addition, you can also invite professional lecturers to give lectures on beauty and health care, so that new and old customers can get together and learn the knowledge of beauty and skin care.
3. "Women know how to take care of themselves"-all customers who come to our store on March 8 will get a holiday gift and enjoy a low discount when buying any beauty products in the beauty salon.
Small and medium-sized beauty salon franchise store activity SMS on March 8:
1, March 8 happy woman wind! XX Beauty Salon has launched various preferential activities, and members can receive generous gifts with their cards. Please go to the store for details!
2. The world is so beautiful because of you! XX beauty salon wishes you a happy and happy March 8th!
3. Welcome March 8 Women's Day! All friends who spend money in XX beauty salon can enjoy a 20% discount. Please call XXXX.
Beauty salon 38 activity plan (5 articles) 3 I. Promotion theme
The promotion of beauty salons on March 8 naturally needs to focus on women. In determining the theme, we can use some touching and warm words to grasp women's love of beauty and attract their attention.
Women's Day is a festival for women. Women have many roles in society, such as mother, wife and daughter-in-law. With the help of the cultural characteristics of the festival, we will further promote the promotion theme that is good for women to consumers and use emotional voices to complete the promotion.
Second, the promotion content
The promotion forms and contents of various beauty salons are similar: discounts, gifts, free experiences, etc. Beauty salons should use these promotional forms to reflect new tastes.
1, beauty walks with you.
All women who shop during the activity can get a beauty card of xx beauty salon with the shopping receipt.
2. Dress up women to add good luck to shopping.
Any female customer who bought a small ticket 138 yuan on March 8th, Women's Day, can participate in the grand turntable once, and will receive the corresponding gifts on March 8th, with many prizes and lots of luck. One vote is limited to one transfer, and the amount is not accumulated.
Only he knows you best.
Men can enjoy special discounts or give special gifts when shopping or buying designated goods at the relevant counters on March 8th.
4. Members have more "gifts"
Members can enjoy double membership points when shopping on March 8, Women's Day.
Third, the activities of publicity.
1, set up notices of pop activities in obvious places such as the entrance of beauty salons.
2. Send store staff to a crowded place nearby to distribute leaflets.
3. Hang a banner in front of the store.
4. Draw up attractive advertising language, such as the following:
On Women's Day, the beauty salon favors your dancers.
The figure is graceful and moving, and the female intellectual style is completely new.
"Spot" early, don't leave "pox"
Create a beautiful myth for you and ignite your beautiful style.
Women's day, weight loss experience card is waiting for you to pick it up.
Women can only have a beautiful face if they are kind to themselves.
38 beauty salon activity plan (5 articles) April 38 Women's Day is an important festival in beauty salons. In order to increase sales, strengthen the external image of beauty salons and publicize the new products launched by beauty salons.
I. Background of the event
Women's Day is the best time for beauty salons to promote sales to female consumers. At the same time, the introduction of new products in our hospital at the beginning of the year is a good opportunity to recommend new and old friends and let new products enter the market better.
Second, the purpose of the activity:
Promote sales; Promote new products.
Third, the theme of the event:
Be nice to women.
Fourth, activity planning.
Women's Day is a festival for women. Women have many roles in society, such as mother, wife and daughter-in-law. With the help of the cultural characteristics of festivals, we should further render to consumers that it should be good for women, and use emotional voice to complete the promotion.
Verb (abbreviation of verb) activity content
Token card: Customers who spend money in 38 yuan can get a greeting card for their relatives or friends, or they can do it themselves (there are three items on the card, which are optional and provided by the acid-expelling and toxin-expelling products company).
Words: Hello, sister or brother! Tell you a good news! Isn't this the March 8 th Festival soon! In order to thank you for your continuous support, the company has specially launched a greeting card, with three models to choose from! The first three projects in 38 yuan! Our usual experience price is over 98 to 100! ! (If it's a man, the customer can tell him that if he doesn't do it, he can give it to his wife or female friend. )
Customer: I have no time today! Some other time!
Barber: Never mind! You have no time today. You can do it another day! Because cards are limited! The company only launched 300 cards! We have so many shops! The manager managed to get more than 40 cards! I'll get you one later! I am XXX beautician. You can come to see me sometime! Or I'll call you when you have time!
{When you come to experience, try to find a demand point to sell treatment cards or acid-expelling and detoxification or beauty cards! ! If it really doesn't work, sell 388 or other special items. Try to transfer the card after the customer checks in. If the card transfer amount exceeds 1980, the balance can be made up. For example, 1980-388= 1592 and the previous 388 items are equivalent to delivery! }
Call members who haven't come for a long time:
Speech: Hello, Sister! I am a beautician in XXX, XXX beauty salon! Tell you a good news! Today is March 8! The company has prepared a gift for you! You can get it at the store from March 7 th to 9 th! Not after these three days!
Customer: What gift?
Barber: Sister, you will know when you come! There must be a surprise! Be sure to come! Otherwise it's gone!
{Customers can choose any product below 200 yuan at a time in the store! It can be done in the same day! I don't have time to do it another day! You can make an appointment with her to confirm the time of your next visit! Try to get customers to the store! }
Beauty salon 38 activity plan (5 articles) 5 I. Activity purpose
Warmly celebrate International Women's Day on March 8th, arouse female workers' awareness of cherishing health and exercising, strengthen exchanges among colleagues, enhance friendship, hold up half the sky with iron walls, and build a harmonious campus.
Second, the activity time:
20xx March 6th (Friday) 18: 30
Three. Location:
Shennong Lake
Four. Target audience:
All female teachers in junior high school (male teachers are welcome to accompany them to the celebration)
Verb (abbreviation of verb) activity leading group
Team leader: Fan Xiaoxiang
Members: cadres of all departments
Intransitive verb employee
Referees: Ma Jun, Cai Ping.
Logistics and Procurement: Huang Jianhua and Cai Ping.
Awards: Meng Fanjun and three grade heads.
Seven. Activities:
Complete Yixing Shennong Lake 1 circle in 5 minutes.
Eight, event prizes:
1 bottle of blue moon laundry detergent and 1 bottle of Johnson & Johnson shower gel.
Nine. Activity arrangement and process
1, meeting place: Shennong Pagoda is next to Shennong Lake.
2. Yixing time:18: 30-18: 55.
3. The activity starts on time at 18: 30. After the whistle sounded, the participants marched counterclockwise along the sidewalk of Shennong Lake, jogging or brisk walking to Cai Ping on the sidewalk opposite Shennongjia and behind the dormitory of Polytechnic University to get the first card. Before 18: 55, they got the second card of the referee Ma Jun at the gate of the statue of the water curtain movie "Children's Telescope Looking Far" on the sidewalk, and walked (jogging) 1 lap within the specified time, and each person got 2. The female teachers took two cards to exchange prizes for Meng Fanjun and the heads of the three grades of the guidance office. If you work overtime, you can only change a bottle of laundry detergent; Non-participants (except pregnancy and sick leave) cannot receive prizes.
4. After the activity, take photos as a souvenir.