Pain point marketing refers to the psychological gap or dissatisfaction caused by consumers' unsatisfied expectations in the process of experiencing products or services. This kind of dissatisfaction eventually forms a negative emotional explosion in the consumer's mental model, which makes consumers feel pain.

This is pain point marketing, and its realization is a kind of "pain" reflected by the gap between consumers' psychological expectations of products or services and the actual products or services.

Pain point usually refers to users' dissatisfaction with products and services, which is a kind of "pain". Consumers form a psychological gap in the process of product comparison. Through this psychological gap, enterprises make consumers feel that they will regret or be dissatisfied if they don't buy their own products. This is the "pain point".

Marketing process

In countries with different politics, economies and cultures, marketing should not be static. Even in the same country, in the consumer goods industry, business-to-business industry and service industry, marketing methods are different. In the same industry, different enterprises also have their own different marketing methods.

Marketing is a subject about how enterprises discover, create and transmit value to meet the needs of a target market and gain profits at the same time. Marketing is used to identify unsatisfied demand, define and measure the scale and profit potential of target market, and find the most suitable market segment for enterprises to enter and the market supply suitable for this market segment. Meet the needs of users, and even create demand for users.