With the explosive growth of online social networks, everyone is exposed to classic copywriting to share their daily life and their feelings. What kind of copy is impressive? The following is the promotional copy of May Day pharmacy activities that I collected for you. Welcome to reading. I hope you will like it.
Promotional copy of Wuyi drugstore activity 1 1. Promotion purpose:
Taking advantage of the remarkable public effect during the May Day holiday, we will carry out a series of targeted promotional activities to contrast the marketing atmosphere of holiday pharmacies, enhance the core competitiveness of stores, highlight the effect of activities, strengthen customer communication, cooperation between pharmaceutical companies and volume of goods, and accurately grasp the sales pulse of pharmacies according to customer consumption psychology.
1. attract people and maximize the profit effect of the festival;
2. Make repeated consumption patterns;
3. Extend and enrich the brand connotation.
Second, the promotion ideas:
1. Attract consumers with activities. When promoting activities outside the store, terminals (such as pharmacies) are full of popularity, which drives drug sales with popularity;
2. Refine attractive selling points of products, highlight selling points in product comparison demonstrations, and attract consumers' desire to buy;
3. Design a promotion plan with incentives to make consumers buy again and increase sales;
4. Let the people form an atmosphere of "buying is not medicine, but health".
Third, the promotion target:
Fourth, the promotion time:
20xx April 29th-May 29th 1, and the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent.
Verb (abbreviation of verb) promotes the theme:
Welcome May Day and celebrate the festival with good gifts.
Activity forms of intransitive verbs:
Terminal site promotion activities
Seven. Promotion plan:
1. During the May Day holiday in send warm, a cup of warm ginger tea was sent to every customer who entered the store at the entrance of the store, which made the customers feel comfortable physically and mentally, and they could feel the enthusiasm of the promoters and the company's care for the customers before shopping. It can increase customers' goodwill towards the company and stimulate their interest in products.
2. Bundle sales
Choose the company's existing ordinary family standing medicines to be bundled with each other for sale, turn the medicines into gifts by proper packaging, and use the bundled price and channel advantages to increase sales. Gift packages can be increased or decreased according to the actual needs of customers.
3. Gift sales provide additional gifts to cooperate with sales;
Gifts ensure quality, grade and object. As long as you buy our products and add 0. 1 yuan, you can get exquisite small gifts, such as exquisite desk calendars, wall calendars, Spring Festival couplets, Year of the Horse mascots, perpetual calendars and so on. These are in line with the festive atmosphere of the Spring Festival. It can also be matched with health-related weighing scale and small medicine boxes.
4, lottery sales and shopping to participate in the lottery, the use of centralized lottery, high popularity, moderate winning rate, high credibility, so that the masses do not think that the lottery is a gimmick, but really beneficial to the masses. If we can cater to China people's psychology of "winning the lottery", we can use a "cash cow" with red envelopes hanging on its branches. Customers who buy our products for over XX yuan will have the opportunity to take off their red envelopes (only once per person) by adding/kloc-0 yuan, and each red envelope will be given prizes (including toothpaste, eggs, pillows, etc.). To sphygmomanometer, etc. ) .56 106.6666666666
5. Experts provide free consultation and guidance on customer consumption information, and provide professional help on customer consumption.
6, public relations strategy to sponsor social welfare undertakings, can expand corporate brand awareness and social affinity. For example, during the activity, for every income 10 yuan, 1 yuan will be donated to poor areas.
Seven. Operation process and personnel arrangement for promotion: 1. Seven days in advance, select community activity sites, and select 1-2 Class A pharmacies near each activity site to jointly carry out activities, inform pharmacies of the content and time of activities, and reach an understanding with shopkeepers on display and publicity methods, promotion methods and gift safety, so as to gradually expand the scope of promotion. And we must first reach an understanding with the store's top management, asking him to restrain the store staff from asking the promoters for promotional items during the activity, and then give some small gifts at one time after the activity to show friendship;
2. Personnel arrangement: 4-6 people/group, selected by the team leader. Each executor has clear job responsibilities, training manuals and special inspection, supervision, rewards and punishments;
3. Preparation before the event:
3- 1 strive for the cooperation of nearby pharmacies for joint promotion (5 days in advance);
3-2 Before the event (3 days in advance), distribute publicity materials about the event to residents, and the sales staff will execute relevant orders to ensure that the store has sufficient inventory on the day of the event;
3-3 Complete the exhibition of cleaning standards, clearly mark the prices of all products and arrange promotional items (in advance 1 day).
4. Make an activity record and summary every time.
8. Selection of promotion place: Choosing a suitable promotion place is very important for the success of promotion, and it is best to meet the following conditions:
1, with large sales volume;
2. Good geographical location and suitable promotion site;
3. Large flow of people, good image and great influence;
4. Have their own positioning and customer groups in the business circle, which is consistent with the positioning of promotional products and target consumer groups;
It is best to have a strong will to cooperate with the factory in promotion, stocking, display, profit-making, publicity and pricing.
Reference location: at the entrance of the pharmacy, select strategic cooperative pharmacies with large traffic and high enthusiasm to carry out in turn. Each regional market has several hypermarkets, which have great influence in the regional market. First of all, the promotion should be carried out in the leading hypermarket.
Wuyi drugstore activity 2 publicity copy 1: activity background
May Day is a traditional festival for ordinary people in China. Such a festival has placed a grateful and affectionate blessing on ordinary people, hoping that our working people will be healthy and happy. Today, the concept of "labor" has been greatly extended and innovated, which more embodies the wisdom and diligence of our working people, and at the same time, it also sets off the fruit of wisdom that only when we have health can we better enjoy health. In such a far-reaching festival, Midvein Bee Spirit is more eager to express her gratitude! Highlight the value of our brand!
Two: the theme of the event
Touch "May Day" and experience "Midvein Bee Spirit"
Three. Purpose of the activity
1. Make use of holiday consumption peak to increase sales.
2. Seize the opportunity to promote our products and enhance our popularity.
3. Give back to consumers and build loyalty.
4. Strengthen cooperation with terminals and improve mutual customer relationship.
IV: Time and place of activities
April 25th, May 15
All pharmacies and specialty stores
Verb (abbreviation of verb) active product
Main products: three specifications of midvein wind chimes (96 capsules, 192 capsules, 400 capsules).
Auxiliary products: 48 capsules
Activity planning of intransitive verbs
(1): Activity content
1. Anyone who buys Midvein Bee Spirit products all over 48 yuan during the activity can participate in our "Touch May Day to Win the Lucky Draw" once.
2. Anyone who buys Midvein Bee Spirit products all over 96 yuan during the activity can participate in our "Touch May Day to Win Lucky Draw" twice.
3. Take 48 yuan as an example, and so on. Anyone who buys Zhongmai Bee Spirit products all over 400 yuan during the activity can participate in our "Touch May 1 to Win Lucky Draw" five times, up to five times.
4. The final interpretation right of the activity belongs to Zhongmai Group Wannan Branch.
(b): Form of activity
1. Each specialty store is equipped with a lottery box, which is made of KT board (size 30CMx width 30CMx40CM) and has four sides: two sides are' log 0' with midrib; The other two faces are the words "Touch Mayday to win luck".
2. Put 5 1 ping pong balls in each lottery box. The logo on table tennis is designed with the words "Five", "One" and "May Day" and written with a whiteboard pen.
3. The distribution of "signboards" on table tennis: 10 has "five" written on it; Write "one" on five balls; Write "May Day" on a ball; The other 35 balls say "lucky"
Table tennis can be replaced by other things.
(c): incentive design
1. The logo of the first prize is "May Day", and the gift is Midvein Far Red Underwear, worth 192 yuan.
2. The symbol of the second prize is "One", and the gift is the midrib pillow of 96 yuan.
3. The symbol of the third prize is "Five", and the gift is 48 pieces of Midvein Bee Spirit worth 48 yuan.
4. The symbol of the fourth prize is "Lucky", and the gift is the midvein eye protection that is worth 28 yuan.
(IV): Supplementary explanation
1. This activity can be jointly promoted with the terminal. For example, if you buy the terminal product 100 yuan or more (except other health care products), you can also participate in our activities once, at most once. The purpose is to make the terminal have a good cooperation with our activities, and at the same time enhance the feelings of each other's guests and lay the foundation for future cooperation.
2. Consumers participating in this activity must show computer receipts or cash receipts.
Seven: Requirements for mobile terminals
(1) The existing product structure is reasonable, especially there should be enough gift boxes.
(2) During the activity, this store should have a bunch of displays, and at the same time it can be equipped with a shopping guide, at least one a day.
(3) The store should have enough people flow, and our products should have a certain sales base inside.
(4) It is necessary to have a good customer relationship and be able to cooperate with the effective implementation of this activity.
(5) The key products of our store should be supported by DM, and at the same time, the content of the activity and the place and method of the lucky draw should be informed on DM.
2. Terminal layout design
(1) There should be an activity notice at the store gate (such as a poster or KT board showing the activity or a Yi Labao informing the activity).
2) There should be a gift display stand and a prize-winning person who also serves as an activity leaflet at the door of the store.
(3) Try to post posters of our activities on the piles in the store to show the atmosphere of the activities.
(4) In the store, gifts should be displayed on the pile head to stimulate consumers' desire to buy.
(5) leaflets are stacked in the store for consumers to read.
4. Three days before the start of the activity, it is necessary to distribute the activity leaflets of the target population in the community near the target terminal to expand the target influence of the activity.
Eight: control points
1. Product entry
2. Entry and training of sponsors
3. The implementation of the pile head
Nine: Effect estimation
1. Promote the sales of existing products.
2. Improve product awareness
3. Build mutual trust
Publicity copy of May Day pharmacy activities III. Media publicity before the event
Through the May Day activities, attract a large number of target consumers, form an upsurge of participation and purchase, spread the concept of products and services, and form word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.
Second, determine the activity content according to the theme.
The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc. Are all necessary means to attract target groups.
Third, the preparatory work before the event
1, information release
(1), activity information can be published in the newspaper xx radio and television news, because the audience of TV news is all families, and its circulation is 40,000 copies, which is better than other newspaper media.
(2) Loudi People's Broadcasting Station began to publish promotional advertisements on May1-May 7. The time is from 8 am to 9 pm, and it scrolls 10 times a day.
(3) Hang a banner in front of the central store of the newly-built large pharmacy with the theme slogan, May1-May 7.
4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9: 30, so please don't queue up too early.
⑤ Pay attention to adding the words "the right to interpret activities belongs to XX Company" in the corner of the advertisement, so as not to cause unnecessary trouble.
2. TV:
Television advertising is a flying word advertisement, which mainly introduces activities, supplemented by simple product introduction or simply does not mention the function of the product.
3. Site layout
A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.
(1) Banner with active theme.
(2) Large exhibition boards and backboards that highlight the product image and activity theme.
(3) Hanging flags, table cards, large posters and leaflets.
(4) Information desk, gift (coupon) distribution desk, sales desk, etc.
personnel placement
(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.
(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).
(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.
(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).
4. Public Relations Liaison Officer
Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.
IV. Key points of field implementation
1, the staff arrived at the scene first, and took their positions.
2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.
4. The sales staff prepares the sales items and introduces the products to be sold.
At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.
6. The host announced the end of the activity, and the site was temporarily reserved until possible time.
7. The on-site sales desk continues to sell.
8. Clean up the site and keep recyclable items for later use.
V. A summary meeting shall be held at the end of the activity.
It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.