The source of life is an expensive abbreviation of "magic seawater-life stock solution". This product is called cancer, infertility, Alzheimer's disease, cardiovascular and cerebrovascular diseases, gastrointestinal diseases and diabetes. And drinking "life stock solution" can solve it.
This product called "Life Stock Solution" is neither a health food nor a medicine, nor even an "ID card" for ordinary food.
An authoritative food expert said that the PH value in the human body is relatively stable and cannot be changed by ordinary food. The so-called "regulating acid-base balance" is mostly a marketing gimmick of merchants.
Lawyers believe that the product is suspected of exaggerating publicity and deceiving consumers.
Yuexiu Branch of Guangzhou Administration for Industry and Commerce issued a rectification notice to Jiang Hui International (Guangzhou) Biotechnology Co., Ltd. on March 20 14/8, and filed a case for in-depth investigation.
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1 Consumer complaints
Gout patients tried it, but it didn't work.
Jiang Hui International (Guangzhou) Biotechnology Co., Ltd. (hereinafter referred to as "Jiang Hui International") produces and sells this kind of "divine water". The company claims that its marketing network has spread all over more than 20 provinces and cities in China through the commercial franchise mode. Every marketing point promotes products in the form of meetings, and the core idea of product promotion is "to achieve the effect of restoring health by adjusting and balancing the PH value in the human body."
Gout has been bothering retired veteran cadre Zhou Shunlong (a pseudonym) for many years. Some time ago, he listened to a friend's introduction that a "magic life stock solution" sold by Jiang Hui International has a good therapeutic effect on gout patients. Zhou Shunlong decided to buy a box to try.
Through friends, Zhou got in touch with a sales consultant of an international company. The sales consultant told him that "life source liquid" has the function of regulating acidic constitution, so that those who suffer from metabolic disorder, acidification and high uric acid due to long-term bad living habits such as meat and alcohol addiction can completely get rid of the pain of gout.
The sales consultant didn't immediately ask Zhou to buy products, but took him to a meeting. According to Zhou, most of the people attending the meeting at that time were middle-aged and elderly people. The atmosphere is very warm and the staff are very enthusiastic. The content of the meeting is a publicity lecture on the efficacy of "life source liquid", and there are some small experiments.
Zhou recalled that international staff gave participants a "light bulb experiment": through two metal rods in a cup of ordinary pure water, the light bulb connected to the power supply did not light up; And the connection through the "life source liquid" will light up immediately.
The staff told him that this magic is "the password of life stock solution"-it contains 92 life elements. These trace elements can make uric acid in human body easily dissolved and discharged under the influence of radon, so they have obvious therapeutic effect on gout.
The "magic effect" of "life source liquid" convinced Zhou and immediately bought a course of products. Subsequently, he stopped taking drugs to treat gout. However, it backfired. One course of treatment a week, the condition has not improved, and the problem cannot be solved without taking medicine.
"Why does this thing have no effect at all?" Zhou questioned the international sales consultant, who told him that the "life source liquid" needed to be taken for a long time to achieve the therapeutic effect. After hearing this, Zhou felt cheated. "When he was hot-headed, he really believed that the' original solution of life' was the' magic water' that cured all diseases, but it was actually a lie."
2 reporter field investigation
"Honor" is dazzling, calling itself "transnational"
In order to find out the truth, Yangcheng Evening News reporter came to Jiang Hui International (Guangzhou) Headquarters as a consumer. The company is located in Baihua Xinyi Building, Xihu Road, Guangzhou 16.
According to the company, Jiang Hui International is an international health industry joint organization with Guangzhou Jiang Hui Biotechnology Co., Ltd. as its core, which is affiliated to Hong Kong Jiang Hui Investment Group (Holdings) Co., Ltd., and has established Jiang Hui International Investment Group Co., Ltd., Jiang Hui International Health Service Management Agency and International Deep Water Research Institute in the United States.
Through the big glass door, you can see the plaque of "Jiang Hui International". Seeing someone coming in, a female staff member warmly received the reporter. She said that in 2004, the company invested heavily in the exclusive introduction of deep polar ice source water resources in Hawaii, USA for development, and now it has successfully introduced products such as "healthy life stock solution" and bottled water with marine functions to the market.
While explaining, the female staff handed the reporter a beautiful advertising brochure-"Jiang Hui River, a kind human being, the original solution of magical life". According to the brochure, Jiang Hui International has won the honorary titles of "Guangzhou 100 Most Honest Enterprise", "Guangdong's Most Competitive Industry Benchmark Brand in 2008" and "Guangdong's Top Ten Most Growing Brands" for four consecutive years.
At the same time, the brochure writes in the column of "Life Solution" that "Life Solution" and "Huijiangshan Bottled Functional Water" were awarded as "designated water for emergency rescue" by Guangdong Branch of China Emergency Rescue Center, "the only designated water for the 2009 Asia-Pacific Chinese Business Leaders (Guangzhou) Forum and the most socially responsible Chinese Business Leaders Award Ceremony in Asia-Pacific" and "designated water for the 59th Miss World Guangdong Division".
Yangcheng Evening News reporter saw in the Jiang Hui International official website that the distribution map of its online investment promotion and marketing network shows that franchisees have spread all over more than 20 provinces and cities in China, including Beijing, Nanjing, Shanghai and Chengdu. The female staff member said that Jiang Hui International Company is the sole distributor of deep water in Hawaii, which has been operating for 10 years. Distributors in other parts of China must sign a contract with Jiang Hui International before they can sell or distribute the product.
3 The propaganda offensive is fierce
It is claimed that "regulating acid and alkali" can not only protect health but also cure diseases.
The brochure introduces the function of "life stock solution" in detail: drink two cups of "life stock solution" every day to make men as energetic as day and night, and women beautiful and youthful; Can prolong life and delay aging; Can improve children's intelligence and promote children's good behavior; Is the bane of skin diseases; Is the savior of infertility; It can also prevent various cancers, bone and joint diseases and senile dementia.
Seeing that the reporter expressed doubts about the propaganda content, the above-mentioned female staff took the reporter to the product exhibition conference hall on the 17 floor. She said that the drinking water on the market, including tap water and various mineral waters, has been polluted by the natural environment, and only the deep seawater below 4000 meters is the purest.
Then, in addition to repeating the "light bulb experiment" that Zhou said, she also did an "acid-base experiment". I saw that she poured a cup of ordinary pure water and "life source liquid" respectively. The former is acidic and the latter is alkaline by PH reagent test.
"All kinds of human causes are caused by acidic constitution, and' life stock solution' can activate people's self-healing function." She told the Yangcheng Evening News reporter that the normal PH value of human body fluid environment is 7.35-7.45, while the sick body fluid environment is mostly acidic, and the PH value of "life stock solution" is 7.4-7.8, which is weakly alkaline.
After drinking "life stock solution" 18 days, the mineral elements lacking in human body are basically needed and supplemented, which can transform acidic constitution into weak alkaline constitution and maintain the weak alkaline environment in the body for a long time, thus reviving the self-healing function of human body and gradually eliminating various diseases caused by acidic constitution, such as cancer, cerebral thrombosis, myocardial infarction, diabetes, three high diseases, influenza A and so on.
She also said that "life stock solution" can increase the hemoglobin and oxygen content of human red blood cells. "Due to the increase of oxygen content in blood, aerobic metabolism is accelerated, the metabolic function of self-healing function is effectively improved, and cell reproduction is accelerated, but the survival of cancer cells is hindered-cancer cells are anaerobic metabolism and die of hypoxia."
4 "three noes" products
It is neither a medicine nor a health care product, and whether it is food or not is a problem.
Because "life stock solution" has such magical effect, the international sales price of Jiang Hui is 7760 yuan per box, and it is not for retail. A box of ***20 boxes, a box of 20 sticks, each 8 ml, its volume is equivalent to ordinary oral liquid.
"Although it is expensive, it is definitely worth it." Another salesperson of Jiang Hui International introduced that to achieve health care effect, you must drink two capsules a day; To achieve better curative effect, we must drink more, and it is best to follow a course of treatment, which is usually as short as three to five months. According to him, the reporter calculated that the shortest course of treatment should be at least several thousand yuan.
Holding the sample, the reporter said that the "life stock solution" is still too expensive compared with other drugs. "Health is not measured by money. As long as it is effective, it is worthwhile! " The salesperson said.
In order to convince the reporter, the salesperson also cited an example. The average patient can feel better after drinking for a few days. In Japan, 70% of families are already drinking "life stock solution"; The developed countries in Europe and America, such as America, Britain and France, call "life stock solution" a good product for health care of the elderly and praise it as "magic water". At present, more than 30 countries around the world have introduced and promoted the "Life Stock Solution".
Yangcheng Evening News reporter saw at the product display site that the dark blue box was marked with the words "Hawaii Ocean Deepwater" and "100% natural deepwater resources", as well as the logo of the US Food and Drug Administration (FDA), but there was no relevant domestic approval number. When reporters kept asking whether there was a relevant domestic approval number, the staff did not show it directly, and even called it "yes".
Subsequently, the reporter did not find the relevant approval number of Jiang Hui International "Life Inventory Solution" in the basic database of the website of the US Food and Drug Administration. At the same time, Jiang Hui International announced (Weishijian)
Middle-aged and elderly people who have participated in the Jiang Hui international on-site briefing all think that their two employees' experiments are amazing. However, insiders pointed out that the "light bulb experiment" is actually a simple conductive experiment, which only shows that the "life stock solution" contains conductive substances; "Acid-base experiment" was frequently used when other businesses hyped "concept water" a few years ago, but it was only a performance.
What is a "life stock solution"? Jiang Hui International Manual defines it as a polar ice source from a depth of 4000m. If it is true, it is essentially seawater. Why is seawater called "life stock solution"? The salesperson told the Yangcheng Evening News reporter: "This is the name the company took when it was operating."
A noteworthy phenomenon is that the sales staff of Jiang Hui International particularly emphasized that "life stock solution" is food, not medicine. Since it is not medicine, how can it play the role of medicine in treating diseases? The female staff explained that deep seawater contains more than 90 kinds of trace elements needed by human body, including all elements of healthy metabolism of human body, and has health care function.
According to China's food-related laws and regulations, foods with health care functions should be declared with the logo of "police mobile force" for health food. However, the Yangcheng Evening News reporter searched inside and outside the "Life Stock Solution" box and found no approval number of any medicine, health food and food. In other words, the "life stock solution" of 7760 yuan per box is neither medicine nor health food, or even ordinary food.
5 Expert opinion
"Acid-base balance" is just a gimmick. "Shenshui" has been involved in false propaganda.
Can you really achieve the effect of preventing and treating diseases by adjusting the pH value of the human body? Yi Zhu, an associate professor at the College of Food Science and Nutritional Engineering of China Agricultural University, said in an interview with Yangcheng Evening News that the so-called "acid-base constitution" itself is a fallacy, which is often used by merchants as a gimmick to promote health care products and medicines.
Because the theory of "acid-base balance" conforms to the psychological expectation of ordinary people on diet and health, it is easy to understand and gradually becomes familiar "medical common sense".
Yi Zhu said that the PH value of normal human body is stable at 7.35-7.45, and there is no difference between acidic constitution and alkaline constitution. "The metabolic process of the human body is very complicated. It is impossible to change people's physique simply by eating acidic or alkaline things. Under normal physical conditions, no matter what water you drink, whether it is mineral water, well water or deep seawater, no matter what food you eat, it is impossible to change the acid-base balance of your body.
"Yi Zhu emphasized that only a few people have pH imbalance due to physical diseases, but that is the concept of acidosis or alkalosis, which is different from' acid-base constitution'.
Yi Zhu also said that the PH value of deep seawater generally fluctuates between 7.5 and 7.8, and the PH value of surface seawater can reach 8.0. The biggest feature of deep seawater is cleanliness. At present, some enterprises are studying the use of deep seawater for aquaculture, or directly for making tofu and brewing soy sauce.
Whether it is used as aquaculture water or as raw material of food, it is at most a kind of food, and food cannot claim to have the function of preventing and treating diseases stipulated by Chinese laws.
Zhu Yongping, a lawyer, told the Yangcheng Evening News reporter that if the "raw liquid of life" is just a kind of seawater, it is suspected of violating China's advertising law, food safety law and other laws and regulations to publicize its efficacy. Zhu Yongping said that food labels and instructions should not contain false or exaggerated contents, and should not involve the functions of disease prevention and treatment, which is clearly stipulated in the Food Safety Law.
"Jiang Hui International's false and exaggerated propaganda behavior is suspected of deceiving consumers."
References:
China News Network: "Life stock solution" is suspected of exaggerating and promoting "acid-base balance" as a gimmick.
China. com: "Life Share Solution" is suspected of exaggerating and publicizing the case of Jiang Hui International Company.