Practical skills of supermarket shopping
1, goods with parallel lines of sight have high profits.
There is a * * * principle in the placement of supermarket goods: what you can easily get is always what the merchants want to sell most. Therefore, supermarkets usually put products with high profits or expired products at the height of 1.5m to1.7m. Remember, as long as you stand on tiptoe or bend down, you can buy goods with good quality and low price.
2. Put what you want to sell most on the right.
Supermarkets take advantage of people's habit of putting the most wanted and profitable goods on the right side of the main shopping aisle or window with their right hands. So shopping in the supermarket might as well take the goods with your left hand.
3. Small profits but quick turnover "hold" the entrance.
When you walk into the supermarket, you may face a bunch of cheap goods. Please remain calm. The easier it is for you to see and get the goods, the more profits the supermarket will make or the goods you are eager to sell. People always think that the goods in front are just so-so, and there are better ones inside, so they often buy more in the end.
4, fresh goods are placed in the innermost.
When we put milk, yogurt and food in the supermarket refrigerator, we like to put the freshest ones in the bottom and change them gradually every day. If you want to buy the one with the latest factory date, then dig out the innermost goods.
5. Vegetables and fruits have the highest profit.
Most fruits and vegetables in supermarkets are displayed in the center for two reasons: First, psychological research has found that people are instinctively excited about colorful foods because they live in dark caves for a long time in the early days, and their desire to buy is easily stimulated. Second, most supermarkets contract this area to suppliers. Although the price is much more expensive than the vegetable market, it can also be sold in supermarkets. In addition, many fruits and vegetables claim to be "green and organic" products, which may not be true.
6. The price is "robbing Peter to pay Paul".
Supermarkets use the psychological "halo effect" to set the prices of food, daily necessities and other necessities lower, so that you can form the impression that this supermarket is cheaper and unconsciously think that everything is cheap. Then, the supermarket will set a higher price for other items to make up for the loss.
7. It is tempting to manufacture and sell now.
The smell of food will stimulate the secretion of various digestive enzymes in the human body, so that you can increase the purchase of food unconsciously. At this time, please keep calm! Buy as much as you eat!
8. Children's money is best earned.
Children are most likely to have impulse to buy. Children's consumption is irrational and possessive, and they can "manipulate" their parents emotionally. It is by using this kind of consumption psychology that supermarkets have a set of sales strategies to earn children's money: the first is to carefully arrange children's product display cabinets; The second is to put attractive food on the only way for children, and the third is to put children's products near women's necessities.
9, buy one get one free is very tricky.
Some merchants quietly raise the price of goods and then send gifts; There are also many supermarkets that often bundle expired goods with genuine products, and consumers often ignore its production date.
10, special area "Fish in troubled waters".
Supermarkets often have promotions, but some promotions are not really cheap. For example, there will be some original price things mixed together in the special section. In fact, many special offers are not "value-added".
1 1. Large package is more expensive than small package.
Many consumers will have the inertia thinking of "buying more is more affordable than buying less". In fact, the price of large packaging of many commodities is more expensive than that of small packaging. This situation mostly exists in snack foods, such as drinks and potato chips. Moreover, the weight and price of these commodities are often not integers, such as 480 grams and 458 grams. And consumers can't figure out which is more cost-effective at the moment.
12. The source of the cut fruit is suspicious.
You can buy as many cut fruits as you want. On the surface, this sales method is very convenient for consumers, but in fact, its origin is suspicious. There are a lot of fruits in the supermarket that can't be sold because of their appearance or deterioration every day. The general practice is to break them into parts and sell them separately.
13, using lighting to attract people with "color".
Ambiguous lighting often makes food more attractive. Generally speaking, red lighting is often used for meat, yellow lighting for bread and blue lighting for seafood. I suggest you take it out of the counter when you buy it and look at the actual color in a place where there is no light.
14, most shopping guides get kickbacks.
Some brands with little influence usually have no money to put in a lot of advertisements and the quality is not outstanding, so they use "crowd tactics" to put in a lot of shopping guides in supermarkets and give them a high percentage of commission.
15, checkout is the last shopping pass.
The survey found that people who are "trapped" in a long checkout line are 25% more likely to buy candy and drinks on the shelves. The goods at the checkout counter are generally daily necessities or economical snacks.
16, select VAT when buying oil.
Cheap quantity should be a promotion method that many businesses like to use, and people are also willing to be cheap, so many people like to buy barrels of oil around 10 kg. However, oil is not a storable food, and it is easily oxidized and deteriorated. After three months, the nutrients in the oil will be destroyed. Therefore, you should "do what you can" when buying oil, and try to choose edible oil with appropriate size and dosage.
17, like to buy one get one free.
When visiting the supermarket, I always like to buy all kinds of discounted goods. In fact, there are also various tricks in it. For example, the milk that is about to expire is bound to be genuine, and consumers are often carried away by the price, resulting in the first box not being finished, and the second box has expired. So keep a clear head when shopping, and don't worry about discounts and gifts.
18, rice noodles are selected in bulk.
It is found that a large amount of vitamin B2 contained in grain, folic acid contained in flour, light and oxygen will all destroy it. Therefore, from the perspective of food safety, it is best to choose vacuum-packed products.
19. Visit the cold storage area before entering the door.
In many supermarkets, people buy frozen food as soon as they enter the door because the cold storage area is at the door. In fact, it is not advisable to do so, because the ambient temperature is unstable after the quick-frozen food leaves the freezer. Therefore, it is best to visit the cold storage area before leaving the supermarket.
20, quick-frozen food directly selected above.
By now, many people should know the trick of taking the food in the container, so remember to take the following for quick-frozen food. Because the freezer in the supermarket is often opened, the temperature of the part in contact with the air will be higher, which will affect the product quality.
2 1, like to go to the supermarket at night.
Many people choose to visit the supermarket at night, but the survey shows that the supermarket has the smallest flow of people from 8: 00 to 9: 00 in the morning, and vegetables, fresh meat and seafood products are the freshest. After eight o'clock in the evening, there were the most people in the supermarket, and many foods were not fresh, so they began to promote sales and discounts. There will be no pie in the sky, as long as it is a discounted food store, it may not be very fresh, especially cooked meat and bean products, so you must buy it carefully.
22. Go to the supermarket hungry.
When you go to the supermarket hungry, you are more likely to choose high-calorie foods such as chocolate and potato chips, while people who have eaten it are the opposite. Therefore, try not to go to the supermarket when you are hungry.
1 1 supermarket purchasing negotiation skills
1. Make full preparations before negotiation.
Know yourself and know yourself, and fight every battle. The most important step to the success of the negotiation is to make full preparations first. Procurement personnel's commodity knowledge, understanding of market and price, understanding of supply and demand, understanding of enterprises, understanding of suppliers, acceptable bottom line, target, upper limit and other negotiation objectives of enterprises should be prepared first, and the priority should be listed, and the key points should be briefly listed on paper for reference at any time during negotiations to remind themselves.
2. Avoid the breakdown of negotiations.
An experienced buyer will not let the negotiation break down completely, otherwise there is no need to negotiate at all. He will always let the other side leave a little way out until the next negotiation reaches an agreement. No agreement is better than a reluctant agreement.
3. only negotiate with those who have the right to decide.
According to the scale of suppliers, buyers in supermarkets can contact business representatives, business executives at all levels, managers, assistants, deputy general managers, general managers or chairmen. These people have different permissions. Purchasing personnel should avoid negotiating with people who have no right to decide affairs, so as not to waste their time, and at the same time avoid revealing their position to the other party in advance. Before negotiation, it is best to ask the other party's authority.
4. Try to negotiate in the supermarket office.
In addition to psychological advantages, you can always get the necessary support from other colleagues, departments or supervisors when negotiating in your own company, saving time and travel expenses.
5. The necessity of policy exchange.
Experienced buyers know the needs of their opponents, try to satisfy them on unprincipled issues, and then gradually guide them to meet their own needs.
6. Change the subject if necessary.
If the buyer and the seller are arguing over a certain detail, the experienced purchasing staff will change the subject or have a tea break to ease the tension.
7. A negative tone can easily irritate the other person.
Being negative is more likely to make the other party lose face, so it is difficult to negotiate. Therefore, buyers should try to affirm each other, praise each other and give each other face, so that each other will be willing to give face.
8. Try to be a good listener.
Generally speaking, business people always think that they are eloquent and prefer to talk. Purchasing staff should try to get them to talk about this. From their speech and body language, the purchasing staff can hear their strengths and weaknesses and understand their negotiating position.
9. Try to think about your opponent.
Negotiations don't need to be wiped out, and there is no need to compromise. Facts have proved that most successful procurement negotiations can only be conducted in a harmonious atmosphere. Everyone loves face, and no one wants to negotiate under threat. Maintaining a good cooperative relationship with suppliers is an important responsibility of procurement personnel.
10, slide backwards.
Some things may be beyond the buyer's authority or knowledge. Buyers should not be too hasty, pretend that they have the right or understanding of something and make decisions that they should not make. At this time, he might as well take a step back, study or find out the facts with his supervisor or colleagues, and then reply or make a decision. After all, no one is a know-it-all Most hasty decisions are not good decisions. A wise man always thinks carefully before making a decision.
1 1, 50/50 is the best?
Some buyers think that the negotiation result is 50-50, which is the best and does not hurt each other. This is a wrong idea. In fact, experienced buyers always strive for the best conditions for their own companies.
Supermarket shopping tips
Try to go shopping in the supermarket or take a free shuttle bus, which is convenient and can save the transportation fee to the supermarket. Shopping on the way home from work can save time. Many communities have free shopping buses. Shopping by free bus can not only go back and forth directly from the community to the supermarket, but also cost nothing. At the same time, don't worry, you can take things home with confidence after buying.
When shopping, try to bring reusable shopping bags. Since the country adopted the policy of banning plastic bags, supermarkets no longer provide small plastic bags for shopping free of charge. Instead, they use environmentally-friendly degradable plastic bags for a fee, and each bag charges. If you want to buy a bag every time you shop, you have to spend a little more money. If you bring a reusable shopping bag at home, it is not only strong, but also does not cost money to buy a shopping bag.
If it is convenient, try to go shopping later. Although many supermarkets close at 9 pm, if you shop before closing, you can often buy some special products. These goods are mainly food, such as bread, hamburgers and so on. And fresh vegetables and fruits. This is because these things have strict shelf life, and it is difficult to sell them after one day, so try to discount them. Of course, buying these things must also be rational. Don't buy a pile of hoarding, and finally lose money because you can't throw it away in time.
Pay attention to the activities of supermarkets. Supermarkets often distribute shopping promotion leaflets in the community. These leaflets are quite cheap during the preferential activities. If you happen to have the corresponding purchase demand, you must buy it during the activity, and the same goods cost less. At the same time, supermarkets will often issue some coupons, or they can put them away and make good use of them, and take them out for cash when they can come in handy.
Make a detailed list before you go shopping in the supermarket. Try not to buy what you can, and wait until you need it. Otherwise, you will buy a lot of meaningless things back, which is not only useless, but also takes up space and energy for safekeeping. When shopping, pay more attention to those things that are placed on the humble bottom. Those things are often special or low-priced goods, which may be unsightly in packaging, but they are very practical.
In addition, there will be many supermarkets around a community, and the characteristics of each supermarket are different. In other words, the prices of the same kind of goods in different supermarkets are different. For example, oil and rice in supermarket A are cheap, and meat and toilet paper in supermarket B are cheap. Accumulate as much experience and compare as possible in the process of frequent shopping, so as to buy what you need at affordable prices in the right supermarket.
Don't throw away the shopping receipt, especially when shopping in concentration. Sometimes, in the event of major events such as store celebrations, these receipts can be exchanged for some gifts when accumulated to a certain amount, which is a windfall. Of course, this receipt is also an important basis for your return.
If shopping is concentrated, you might as well get a supermarket membership card. It may not cost much, or even be open for free, but it can bring you many discounts in your daily shopping.
Most of our daily consumption flows into the supermarket. If we can find some tips to save money in supermarket purchasing, it is undoubtedly an effective means and way to reduce living expenses.
For experienced housewives, it is generally known that bulk food in supermarkets is cheaper than that in bags. Although bulk food is cheap, it is not very healthy. Not only is it easy to get into dust, but the surroundings are also easy to touch and not clean. Therefore, people should pay attention to the following kinds of food when shopping in the supermarket.
I. Cereal bulk food
Bulk grains are easy to breed germs and lose a lot of nutrients. Because grains contain water, relatively humid environment will lead to the breeding of germs. Among them, aflatoxin, a carcinogen, is the most harmful to human body. Chinese medicine reminds that the last thing to buy in bulk is brown rice. Although rich in nutrition, the shelf life is very short, usually only half a year. Especially vitamin A and vitamin C, if they are left in the air for about 3 months, they will be completely oxidized and their health care function will be lost.
Second, bulk edible oil
Most of the bulk edible oil has no packaging label, which is a so-called "three noes" product and has serious health risks. Never buy it. In particular, it is unacceptable to buy a large amount of cooking oil at one time. This is because, first of all, the oil is generally stored in the kitchen, with high temperature and high humidity, which is easy to breed bacteria; Second, the oil in the oil is prone to oxidative rancidity, which will increase the risk of cancer. Therefore, experts suggest that edible oil should be purchased in small packages and eaten within 3 months after opening the lid. At the same time, it should be reminded that. The storage time of edible oil is also related to the type of oil. For example, olive oil can only be stored for 6 months, and peanut oil can only be stored for 3 months after opening.
Three, bulk frozen food
Don't think that frozen food can be preserved for a long time without scruple. Its shelf life is actually only one or two months. It is not easy to judge how long it takes to transport and store a wide variety of frozen foods in the supermarket freezer. So, no matter how busy you are, don't let frozen jiaozi and frozen meat fill the freezer of the refrigerator. It is best to buy and eat frozen food now, which is also a very key point in the four seasons health care.
Four, bulk seasoning products
Whether it is bulk pepper, cumin or bottled Chili sauce, the taste will become weak in about half a year, and the seasoning ability will be weakened, which is easy to breed bacteria and is very harmful to health. Condiments must be bought in small batches, and it is best not to buy them in bulk or in large bottles.