According to the data of the World Health Organization, 15% of a person's health and life span are determined by heredity, 10% by social factors, 8% by medical conditions, 7% by climate influence and 60% by himself. Personal factors determine health status to a certain extent, which makes health culture gradually popular all over the world. Speaking of health culture, we should first mention China. In the long history of China's traditional culture, China's health culture is a unique landscape, and with the deepening of people's understanding of objective things, China's health culture has gone out of China and gone to the world, and foods containing health culture have also attracted the attention of overseas consumers.
As early as the beginning of 2008, Wang Laoji Herbal Tea, which inherits the essence of China's traditional health culture, was registered by the US Food and Drug Administration (FDA) and officially sold in the US market. Now, three years later, the sales of Wang Laoji herbal tea in the United States are increasing year by year, including supermarkets, convenience stores and many other consumer places. "China Red" not only won the recognition of local consumers, but also the concept of "preventing getting angry" in China was accepted by many Americans.
FDA registration permit
Wang Lao Ji Herbal Tea as the Messenger of Cultural Export
"A brand representing China's Millennium herbal tea culture has gained international recognition, which is not only a blessing for enterprises, but also a strong evidence that the health-preserving concept in China's traditional health-preserving culture has been implanted into the western world. On the one hand, Wang Laoji Herbal Tea has been registered by FDA, which is attributed to Jiaduobao's continuous efforts to expand its products from the region to the world. On the other hand, it also shows that at the moment of cultural integration and information exchange, the concept of world health has moved towards convergence. " Liu Jixing, a famous cultural expert, said this.
Usually, a country's characteristic goods are also the carrier of cultural communication in this country. For example, "McDonald's" is strongly promoted by the global business plan, coupled with familiar brand slogans such as "I like it", which shows the cultural connotation of American personality, passion and freedom and is warmly welcomed by the younger generation around the world.
By the same token, while China enterprises are internationalized, they are more or less stamped with the imprint of national culture. Now, we are delighted to see that Wang Laoji herbal tea, the national drink, has rushed out of Asia and gone global. This product engraved with China's traditional culture has attracted not only domestic attention, but also the world's attention. Obviously, the quality of Wang Laoji herbal tea, which represents the image of China to a certain extent, is definitely excellent. In fact, the FDA registration license is not only a promise of Wang Laoji herbal tea to the world, but also shows that Wang Laoji herbal tea is full of confidence in its own quality.
As one of the most authoritative quality certifications in the world, FDA registration permits its high standards and strict requirements to be recognized worldwide. Many countries seek and accept the help of FDA to promote and monitor the safety of their products. Undeniably, the quality management of Wang Laoji Herbal Tea registered by FDA to spread China traditional culture is commendable: the supervision of the production process has been completely standardized and automated, and every link is strictly controlled by advanced and perfect scientific and technological means, and the quality is strictly controlled; The supply of raw materials is strictly controlled, and a number of self-built pollution-free green raw material production bases have eliminated the possibility of raw material pollution from the source of products, and ensured the quality and safety of raw materials through screening and optimization. Just like this, Wang Laoji herbal tea retains the health-preserving efficacy and healthy quality of traditional herbal tea, at the same time, it injects commercial power into traditional herbal tea culture to meet the needs of market and times development, calmly clears the way for the global development of Wang Laoji herbal tea, and it is logical that China's traditional health-preserving culture will influence the world. From this point of view, Wang Laoji herbal tea can be said to be one of the messengers of China's cultural export.
China's first can of drinks.
Cultural connotation promotes development.
"If obtaining the FDA registration license is that Wang Laoji herbal tea opens the door to the American market with quality, then it is natural to spread China's traditional health culture through products." The person in charge of Wang Laoji herbal tea once told reporters.
It is true that to enter the international market, quality assurance alone is far from enough, and we must also establish our own brand image and obtain cultural support in the global market. The spread of brand is the spread of culture, and the influence of brand is directly proportional to the influence of culture, which is the brand "cultural law" from the perspective of economics.
"China health culture has a good mass base at home and abroad. We know that China people are all over the world, and it is easy to influence people from other countries and nationalities around us through China. With the continuous expansion of China's influence in the world, China culture, especially food culture, has also been accepted and studied by people in other countries in the world. " Luo Yunbo, dean of the College of Food Science and Nutritional Engineering of China Agricultural University, said so.
There are different consumption cultures between countries. To go abroad, China enterprises must first adapt to the national consumption culture. While guiding American consumers to drink China herbal tea, Wang Laoji herbal tea made an in-depth investigation on American culture and consumption habits, and reached the conclusion that American consumers pay more attention to health. Undoubtedly, by spreading the concept of "preventing getting angry" in China's health-preserving culture, we have successfully created a consumption concept of drinking Wang Laoji herbal tea, that is, being healthy. At the same time, combined with the packaging of China red cans full of China characteristics, the sales of Wang Laoji herbal tea in the United States gained cultural recognition and consumer recognition.
It is worth mentioning that herbal tea beverage, as the intangible cultural heritage of China, has the deepest traditional cultural heritage in China, and to some extent represents the health-preserving culture of the Chinese nation which has been deposited for thousands of years. As a brand with a history of nearly 180 years, Wang Laoji Herbal Tea has carried forward the health culture on the basis of inheriting the essence of China's thousand-year-old traditional health care. As Luo Yunbo said: "This cultural advantage of Wang Laoji herbal tea is very meaningful for its commercial promotion, because the promotion of a product is not only a simple commercial operation, but also an extension of the specific connotation and six senses of the product itself. If we give a product a deeper culture, its commercial promotion will reach a new level and it will have greater advantages than ordinary products. " Undoubtedly, the unique cultural connotation of Wang Laoji herbal tea is destined to have a more basic development overseas.
Through the authoritative certification of FDA, Wang Laoji Herbal Tea not only brought herbal tea drinks to the world, but also passed on the healthy culture of China to the world. In addition to Jiaduobao's firm market determination and shrewd market strategy, it is more important to inherit and carry forward Chinese healthy culture. I believe that with more China enterprises Rainbow Laoji herbal tea landing in the international market, China culture, including China health culture, will spread and influence more and more internationally.
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