According to the query of Qingdao Film Academy, the radio and television director major of Qingdao Film Academy emphasizes practice and creation, and students need to master the core skills of video shooting and production. By participating in international and domestic competitions and the Golden Sands Award Competition, students have the opportunity to apply what they have learned to practical projects and improve their practical ability and creative level.

As a part of the core curriculum, the music creative image exchange exhibition requires students to shoot a MV work, which is not only a test of students' technical ability, but also an exercise of students' creativity and artistic perception. This teaching mode is helpful to cultivate excellent directors with solid theoretical foundation and practical operation ability.