Driven by the rise of the younger generation of consumers and the development of the new model of medical beauty industry, the penetration rate and consumer demand of medical beauty industry in China are rising. In 20 18, the penetration rate of medical beauty users in China reached 7.4%, and women were the main consumers of medical beauty, accounting for 88.9%. At present, there are more than 10000 registered medical beauty institutions in China, and the industry is in a period of rapid development.
According to the monitoring of iiMedia Research, the most popular surgical items for female medical beauty consumers in China are catgut embedding, double eyelid incision and full face filling with autologous fat, while the most popular surgical items for male medical beauty consumers in China are nose synthesis, cheek augmentation with autologous fat and hair transplantation. The potential customers in China medical beauty industry are most concerned about the safety of surgery, followed by medical qualifications and reputation, and the price of surgery. As a new industry, medical beauty is restricted by public relations crisis, stricter industry supervision and lack of relevant professionals. In the future, with the influx of favorable capital from the industry, the competition in the medical and beauty industry in China will be more intense.
Market size of medical beauty industry in China
At present, the whole medical and beauty industry is still in a period of rapid development. According to the data of iiMedia Research, in 20 18, the medical beauty market in China exceeded 200 billion yuan, reaching 224.5 billion yuan.
Medical beauty classification
"Light medical cosmetology" is the future trend.
Driven by consumers, non-surgical treatment has developed rapidly. According to iiMedia Research, the growth rate of non-surgical treatment is 40%, which is much higher than that of surgical treatment. Non-surgical projects have greatly improved the success rate and safety of medical beauty. Ai Media Consulting analysts believe that the proportion of non-surgical projects in China will continue to increase in 20 19.
China Medical and Beauty Industry Chain
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