This is also the mainstream model of China's current pension real estate development: "environment+real estate". Many developers are staking a horse, but the problems exposed when peeling off the skin of superior ecological environment are:
Poor location conditions;
Medical facilities are not perfect;
The professional quality of medical staff needs to be improved;
Yi Pension believes that these functions are precisely the fundamental appeal points of semi-disabled, disabled and demented elderly people.
Some developers have actively cooperated with medical institutions. For example, Wuzhen Yayuan, a cooperation between Greentown and Ada, focuses on high-end senior college, and Fosun Real Estate relies on Fosun Pharma to make high-end senior products in Xingbao Central Community. The market is positioned in the high-end crowd, which puts forward new requirements for the background strength and cooperation ability of developers. Without medical resources, health care products will only be a gimmick to blow bubbles.
Pension real estate If healthy real estate has investment attributes, it can be regarded as an investment product, then pension real estate can be understood as a just-needed product. Generally speaking, the suburbs of the city are chosen from the location. It has to solve the rigid needs of diet, health care, physical monitoring, psychological companionship, etc. Most of the people it faces are the elderly, the disabled and the ignorant.
Pension real estate pays more attention to subsequent operations and services. Due to the low wage replacement rate of retirees in China at present, even if children provide financial help, the later operation of such projects also shows the characteristics of "just need+low profit". In view of these difficulties, the government now gives policy support from several aspects, such as "bed subsidy, water and electricity concessions, tax reduction and exemption, and land priority".