Jingrun Pearl, 1994 was born in Hainan. It is the largest pearl franchise group company in China, integrating pearl breeding, research and development, production, sales and cultural display, spanning three major industries: pearl ornaments, health products and cosmetics. Its business involves pearl ornaments, pearl cosmetics, pearl health products, pearl breeding and pearl deep processing, and its sales network covers all provinces and regions in China.
As the first brand in China pearl industry, Jingrun Pearl has the advantages of the most complete industrial chain, the best product structure, professional and rigorous operation experience, considerable brand influence and marketing strategy after 18 years of hard work and preparation.
1. Complete pearl industrial chain locks in competitive advantage.
Jingrun Pearl Group, which integrates the development and sales of pearl ornaments, pearl health products and pearl cosmetics, has been committed to the field of pearl ornaments since 1994. The company mainly produces and develops high-quality and high-grade seawater pearls and freshwater pearls series ornaments (including necklaces, rings, earrings, headdresses, brooches, etc.). ) and gold, platinum and jade series ornaments. At present, it is the largest pearl enterprise in Hainan that uses modern science and technology for pearl breeding, research and development, production, sales and cultural display.
1. 1 Pearl Technology's leading patented technology
Hainan Jingrun Pearl Biotechnology Co., Ltd. was established in 1997, and undertakes the research and development and production of all products under Jingrun Pearl Line. Relying on the pure and pollution-free natural environment of Hainan Island and Beibu Gulf, Hainan Jingrun Pearl Biotechnology Co., Ltd. takes self-produced high-quality pearls as the main raw materials and introduces world-class production equipment, and independently develops more than 100 kinds of pearl cosmetics and beauty care products in ten series. As of May 20 12, 19 national invention patents have been obtained, and 25 national invention patents have passed the preliminary examination. Since the product went on the market, it has been well received by users at home and abroad for its green, mild and natural characteristics and health care, skin care and beauty effects.
20 12 China jewelry yearbook
1.2 The world's largest pearl deep processing base.
Hainan Jingrun Pearl Science and Technology Park, the world's largest pearl deep processing base with an investment of 20 1 1, is the first "China Pearl Cosmetics R&D and Production Base"; The Jingrun Pearl Science and Technology Park, covering an area of 40 mu and 25,000 square meters, adopts domestic advanced automatic cosmetics production line, health care product filling line, scientific research equipment and testing equipment for production, research and quality control, partially implements environmental GMP construction, and produces cosmetics and health care products according to drug standards, with an annual output value of 654.38+0.5 billion. At present, it is the largest pearl deep processing base with the most complete functions and strict quality control in China, which provides a strong support for the development of Jingrun pearl market.
1.3 strong brand strategic deployment, radiating all marketing outlets in the country.
Shenzhen Jingrun Pearl Sales Co., Ltd. was established in 2007. The company headquarters is committed to shaping and promoting the high-end image of Jingrun Pearl brand, and is committed to the development of the national market. Fully responsible for the marketing of Jingrun Pearl brand products with Shenzhen as the center, radiating a strong professional marketing network throughout the country, and setting up 25 marketing departments and more than 7,000 terminal outlets throughout the country. It is planned to complete the construction of national 10000 marketing outlets by 20 13 years and realize the brand goal of "big pearl strategy".
20 12 China jewelry yearbook
1.4 Take the pearl culture with a long history as the supporting point for the long-term development of corporate brands.
As the largest pearl franchise company in China, "Jingrun Pearl" not only has a perfect pearl industrial chain, but also has six brand stores on the island, and has also purchased land to build the largest pearl cultural center and the only pearl museum in China. Jingrun Pearl Museum, with its unique advantages and rich pearl history and culture, has become a key tourist attraction in Hainan Island with the honor of being a national AA-level tourist attraction, and has successfully joined hands with the 35th Miss Bikini International Global Finals and the 20 12 Hainan Island International Regatta Baby to become a designated tourist attraction. In the exhibition and dissemination of pearl culture, it has established a good brand image and absolute market advantage of "Jingrun Pearl".
2. The comprehensive product structure covers the national market channels and leads the pearl trend.
In terms of product performance, Jingrun Pearl spans three major industries: pearl ornaments, pearl health products and pearl cosmetics, forming an independent and unified product structure, and its comprehensiveness has created a strong guarantee for Jingrun Pearl brand products.
Since ancient times, pearls have been regarded as a symbol of noble ornaments and a magical and precious Chinese medicine for health care and beauty. As a skin care product, pearls can easily penetrate into the skin cortex and have the effects of repairing, nourishing and whitening the skin. Pearl health care has spread from ancient times to modern times. Oral pearl-like products can not only regulate the intestines and improve human immunity, but also improve the secretion system of the human body, making the skin transparent and flawless, thus playing a role in protecting the face and protecting health. People who often wear pearl jewelry will find that pearls are different from other jewelry. Wearing pearls not only has noble and elegant decorative taste, but also can improve human body function and skin color. It is said that Cixi's famous "Pearl of Asia" has the magical effect of bringing back the dead. It can be seen that all kinds of pearls can bring different degrees of maintenance to the body.
20 12 China jewelry yearbook
Jingrun Pearl develops and produces natural green pearl skin care products suitable for oriental women's skin with its own science and technology industry, and extracts 8 kinds of amino acids and 10 kinds of trace elements unique to pearls to prepare pearl health care products that can be safely taken orally, and strives for perfection in the research, development, design and application of pearl ornaments.
At the same time, Jingrun Mingzhu further subdivides the channel management with a forward-looking strategy, realizes the strategic goal of multi-channel parallel operation according to the needs of consumers in different channels, improves the service network covering the whole country, comprehensively opens up five marketing channels of department stores, daily chemicals, health products lines, KA and e-commerce, implements the unique operation mode of 1+3 specialty stores, and carefully designs all channels with the service standard of "fine service and customer first".
20 12 China jewelry yearbook
3. Start brand promotion and build the most valuable pearl brand in an all-round way.
As the first brand of pearl products in China, Jingrun Pearl has been insisting on quality-oriented and brand-oriented for many years, constantly bringing forth the old and bringing forth the new, enhancing its own competitive strength, and pushing the brand forward at a solid and steady pace. Since 20 1 1 launched the brand promotion strategy in an all-round way, Jingrun Mingzhu has implemented the three-dimensional integrated marketing strategy of TV advertisement, online media, video platform, outdoor plane and industry media. Through drama marketing, network interaction, new media integration and other promotional means, Jingrun Mingzhu has quickly established a professional, quality and elegant brand image in the hearts of consumers.
4. Exquisite and perfect craftsmanship to create the high-end positioning of Jingrun Pearl Jewelry.
Jingrun Pearl is based on Hainan Island. With the development of Hainan's image as an international tourist island, Sanya welcomes more and more international tourists, and Jingrun Pearl Museum has become one of the ways for more international friends to understand pearl culture. The exquisite pearl ornaments in the museum not only explain the unique style of pearls, but also fascinate many tourists.
For the interpretation and positioning of pearl ornaments, Jingrun Pearl has unique opinions; Positioning pearl ornaments as high-end Jingrun pearls only provides products and services for those who know how to appreciate the beauty of pearls.
In order to ensure the authenticity and beauty of pearl ornaments, Jingrun pearls are strictly controlled from all aspects of production, supply and sales.
In the choice of raw materials, Jingrun pearls only choose seawater pearls that have been cultured for more than one year, with uniform pearl coating, rich texture and structure, and elegant and soft luster. Freshwater pearl series products only choose the parts with the best roundness, perfect skin and bright luster; The design and production of K-gold inlaid jewelry are all made by professional manufacturers in Hong Kong, with exquisite craftsmanship and reasonable proportion of materials. Products emphasize the perfect combination of pearls and precious metal brackets, not just pearls.
In terms of processing technology, the pearl necklace of Jingrun Pearl adopts imported silk thread and adopts a unique beading method, which is durable and has perfect technology. The silk thread at the connection part of the pearl necklace buckle of Jingrun Pearl is wrapped in a special front, which not only protects the silk thread, but also makes the product look perfect and attractive, and at the same time increases the wearer's taste.
In the after-sales service, every product of Jingrun Pearl is labeled with standard labels, and every product sold is equipped with unified image packaging, product-related instructions and after-sales service cards, with a perfect after-sales service system, so that consumers have no worries.
5. Unique 1+3 store to promote the long-term development of the brand.
In order to better interpret the unique brand characteristics of "Pearl, Nature, Green and Technology", Jingrun Pearl has promoted and operated the "1+3" brand store project under the unified concept of Pearl, that is, under the unified brand of "Jingrun Pearl", one store or shop-in-store deals in three products: pearl ornaments, pearl cosmetics and pearl beauty and health products.
20 12 China jewelry yearbook
This business model pays attention to and develops the decoration, beauty and medicinal value of pearls, so that highly different products can be perfectly interpreted under the unified concept of pearls, and the uniqueness of pearls is irreplaceable. Through personalized and vivid market performance, the brand characteristics of Jingrun Pearl are perfectly interpreted, so as to rapidly enhance the popularity and reputation of Jingrun Pearl brand, strive to create a high-end brand image of Jingrun Pearl and win recognition and affirmation from more markets and even consumers.
Whether it is the dignity and elegance displayed by fashionable high-end pearl ornaments, or the scientific and technological elements and cultural details presented by fresh and natural pearl skin care products and beauty and health care products, Jingrun Pearl 1+3 project reflects its unique advantages and strong differentiation in the pearl industry. In the next three years, Jingrun Pearl will also open 30 "1+3" franchise stores throughout the country, fully demonstrating the fashionable, high-end and elegant brand style of Jingrun Pearl and meeting the greater market demand.
Jingrun Pearl hopes to fully promote the product line of "Jingrun Pearl" through the full promotion of this unique business operation model; I also hope to establish a national marketing network through standardization and scientifically control retail terminals, so as to gain more sales initiative and more market share, lay the foundation for the long-term development of "Jingrun Pearl", make "Jingrun Pearl" truly stand out in the industry and achieve the goal of becoming bigger and stronger! At the same time, Jingrun Pearl hopes to discover, discover and promote the sustainable development of the brand through its own rational exploration and unremitting practice.
20 12 China jewelry yearbook