Article 1: 202 1 Double Eleven Program I. Theme of the event
xx .
Second, the background of the incident
On this day every year, do you feel lonely and busy with your study and life? Are you terrible? Your melancholy eyes show your yearning for a better life! However, there is nothing you can do.
So now there is a good opportunity to come to "xx" to release your long-lost passion and give yourself a chance to relax. Heavy psychology needs to be released, lonely heart needs comfort from friends, and plain life needs a little excitement and romance.
We advocate health, happiness, self-confidence and fashion to make life better! No matter what kind of psychology you hold to look at our activities, please experience them with an open mind first. We will try our best to bring happiness to a beautiful person.
Third, the slogan of the event
xx .
Four. Significance and objectives of the activity
165438+1October 1 1 Singles Day is a festival for all single young people and a stage for all single friends to show themselves. It is said that this festival originated more than 800 years ago, that is, on the day of 20xx, the total number of bachelors reached a record 8. Now Singles Day is not only one of the representative products of campus fun culture, but also a cultural form scattered in society. Here, I hope that single students can show their youthful enthusiasm and turn a new page in their lives under our organization.
Let's spend that day together, let our smiles overflow in "xx" and become memories of our efforts.
Verb (abbreviation for verb) activity
(1) Activity time:165438+1October1/evening.
(2) location: xx.
(3) Activity target: single men and women.
(4) Activities:
(1) All the staff sang "Love Song of Singles".
(2) Ten boys and ten girls speed dating: prepare a sign and sign ten women, such as Miss Xiaolong and Huang Rong, for boys to draw. Boys include Yang Guo, Guo Jing and so on. So the little dragon girl was paired with Yang Guo, Guo Jing and Huang Rong respectively.
(3) Ten well-matched couples interpret all the storylines of a drama to see the tacit understanding between them.
(4) Ten pairs of sad love songs sing big PK. Release the unhappiness in your heart into a sad love song. Let the audience under the stage also participate and send small gifts.
(5) Select the best fighter, the best woman and the most popular couple, and award prizes.
Resource demand of intransitive verbs
(1) Existing resources: human resources and venues.
(2) Resources required: material resources, sponsors.
Seven, advertising
Posters, Internet, etc. The content is as follows: Are you tired? Are you lonely? Did the freedom that once made you proud make you feel sad on Singles Day? Have you ever missed someone strongly in one night? Can't you forget the smiling face that she has tried many times? Please invite our "xx" on this special night! Miss Xiaolong, Yang Guo has an appointment with you. There are unexpected surprises and passions here! We warmly welcome your participation!
Eight, the activities should pay attention to the problem.
(1) Employees are responsible and create a proactive atmosphere.
(2) The command center is responsible for timely scheduling, and communicates with all staff through gestures during the activity.
Part II: 202 1 Double Eleven Program I. Theme of the event
I am single and I am happy.
Second, the activity slogan
Let's say goodbye to Singles Day.
III. Purpose of the activity
Increase the turnover of the restaurant and enhance its popularity.
Fourth, the venue
The lobby.
Verb (abbreviation of verb) I-word duration
202 1 year 1 1 month/day.
Activity background of intransitive verbs
This year's Singles Day is particularly interesting. More and more bachelors in society want to get rid of their living conditions, because our restaurant has launched Singles Day activities to meet their needs and avoid the next Singles Day.
Seven. activity
1. On the night of the activity, two people, one man and one woman, one person is free. The minimum consumption needs xx yuan. The time is x o'clock that day.
2, with the receipt of the bill, participate in the big turntable, (prize design includes roses, dolls, exquisite small gifts).
Eight. Activity promotion
1. One large poster at the entrance of the first floor, X K display stands in the store and X small elevator posters.
2. X booths and X posters of different specifications of the Marketing Group of the Planning Department.
Nine. Publicity content
(SMS, display box, webpage)
To hell with Singles Day, two men and women, one for free.
Hurry up and say goodbye to the singles in Huarong Restaurant!
11.11Singles Day, find another "half" chance for you who are single!
Article 3: 202 1 Double Eleven Program I. Theme of the event
Singles' Day Friendship Dinner.
Second, the activity slogan
"Single and innocent, cherish this night."
Three. Significance and objectives of the activity
165438+1October 1 1 Singles' Day is a festival for all single people and a stage for all single friends to show themselves. Heavy psychology needs to be released, lonely heart needs comfort from friends, and plain life needs a little excitement and romance. I hope you can relax, have fun and make more friends in our restaurant. Maybe you can meet someone you like here. Promote restaurant marketing in the joy of customers.
Four. Implementation of activities
1. Activity time:165438+1October 1 1 evening.
2. Activity target: all single people and their relatives and friends.
3. Activity procedures
(1) Opening remarks by the restaurant manager, explaining the significance of this activity.
(2) The restaurant calls xx.
(3) By delivering the package, the winner will give away the dishes for free.
(4) through apple games. Men and women sit in a row separately, holding apples with their necks, chins and shoulders and passing them around. Whoever drops an apple will be punished for drinking or drinking.
Verb (abbreviation of verb) activity preparation
1. Audio equipment.
2. a small drum or kitchen utensils instead.
3. Love songs and music about singles.
Single love song, alone, I think I will always be lonely.
4. The front door slogan of the restaurant: Friendship Dinner on Singles Day.
Article 4: 202 1 Double Eleven Program I. Theme of the event
"Low-priced storm snapped up by the whole people (dear, did you buy it? )"。
Second, the activity time
202 1 year 1 1 month/day.
III. Contents of activities
The ultimate carnival (165438+1October 1 1) is 50% off.
From 1 1, 1 1, the whole audience will be sold at a 50% discount, and the low-priced storm will sweep the city!
Activity 2: Compliment lucky shopping (165438+1October 1 1).
Customers who shop in xx during the activity can participate in the lucky draw if the amount of a single memo is over xx yuan.
First prize 1 brand smartphone.
Second prize: 2 xx supermarket shopping cards.
Third prize: 6 vacuum thermos cups.
Fourth prize, 20 soul mates' papers
A beautiful gift for 20xx participants.
Activity 3: Double the sweetness of a person's holiday (165438+1October 1 1)
Send two lollipops to 0 yuan after shopping for over xx yuan +65438 (X yuan/root, xx copies).
After shopping for over xx yuan+165438+2 boxes of chocolates from 0 yuan (X yuan/box, xx copies).
Sweetness is limited until the gift arrives. )
Four. Activity cost forecast
1. The estimated cost of scratching the lottery card is xx yuan, and the winning fee is xx yuan, totaling xx yuan.
2. The estimated cost of the double sweet activity is xxx yuan.
3. The poster and advertising fee is xxx yuan.
The total cost of this activity is estimated to be xxx yuan.
Verb (abbreviation of verb) activity promotion
1, advertising, using newspapers to release X issues x days in advance.
2, large-scale facade advertising and supermarket DM single-phase combination, so as to attract customers.
3. Broadcast in supermarkets and promotion in different places. , increase publicity.
4. Use floor stickers, flags and publicity signs, plus festive music to create a good atmosphere for activities.
Chapter V: 202 1 Double Eleven Activity Program I. Activity Background
"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Xx Mall used this day to carry out some large-scale discount promotion activities to increase the sales quota. 20xx 165438+ 10/010 or so. On xx day, many merchants launched a 50% discount promotion, with xx million people collectively looting and xx famous brands participating. One-day turnover x billion!
Second, the purpose of the activity
Due to the limited exhibition space in the main venue and sub-venue of the "Double Eleven" event, our flagship store in xx has only been open for X months and has not been supported by the exhibition space in xx Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.
III. Contents of activities
If the audience is over X yuan, it will be reduced by X yuan (equivalent to 50% off the audience). If you shoot it, it will be reduced! It's all postage!
Slogan: Kelly Chen tells you: 50% off the audience also includes!
Activity time: 2019.11.11.
Four. Activity analysis
At present, there are ***x items in our store, of which x items are x times the ex-factory price, x styles are x times the ex-factory price, and x special items are x times the ex-factory price. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is estimated that the commission loss of the "Double Eleven" 50% discount will not exceed x%.
It is estimated that on the day of "Double Eleven", x% of sales will be concentrated in x% of hypermarkets, and we belong to x% of small and medium-sized hypermarkets. * * * We share the remaining X billion transactions, and the average transaction amount to each store is basically X yuan. Our goal is to reach X yuan on average.
Fifth, teamwork.
Artist: Take "Double Eleven" as the theme, and design the home page of advertising activities.
Copywriting: advertising slogan for refining activities.
Promotion: delete the discounts set by the matching price reduction and third-party discount software, reply to the webpage about Taifeng Home Textiles on the Internet, and publicize the store's Double Eleven activities.
Customer service: reply quickly and explain the details of the activity.
Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.