Novel makeup activity plan 1 1. Activity theme:
Happy Women's Day "Beautiful Passbook" keeps sending.
Second, the purpose of the activity:
Women's Day promotion is one of the most important activities in cosmetics promotion, and it is also the first important activity in the New Year. It is necessary to stimulate consumers' desire for shopping through this activity and make a good start for sales in the new year.
Third, the activity time:
March 5th March 12
Four. Activities:
(1). During the activity, anyone who purchases in the store will be given a 1 "exquisite passbook" (maximum 10 yuan cash).
(2) After spending in 38 yuan, you can get a 1 "Beautiful Passbook" and a hand cream of Laifei, a CCTV advertising brand with a value of 38 yuan.
(3) If you spend 138 yuan, you will get 5 "Beautiful Passbooks"+98 yuan-worth CCTV advertising brand Laifei Magic Bare Makeup bb Cream+a box of Zhou Hu.
(4) After spending over 238 yuan, get 8 "Beautiful Passbooks"+1 18 yuan Eye Protection Gold.
(5) If you spend over 338 yuan, you will get a "beautiful passbook" with a value of 12+168 yuan's CCTV advertising brand Lai Fei's anti-time eye-catching essence+month care.
(6) All "Beautiful Passbooks" are only for future shopping. Every time you spend 50 Yuan You, you can use a beautiful passbook, which can reach 10 yuan. "Beautiful passbook" is valid until September 20xx 1.
(7) Anyone whose birthday or wedding anniversary falls on March 8th can come to our store with relevant certificates to receive a CCTV advertising popular brand product with the value of 69 yuan.
(8) Members can enjoy double points+Ms. Zikelu's boxed travel package in 25 yuan.
Verb (abbreviation of verb) implementation steps:
(1), two days before the event, inform the members of the event content by SMS and send holiday wishes.
(2) Prepare the "Beautiful Passbook" card and the customer registration manual to clearly record the customer's consumption.
(3) Two days before the event, put up event posters and X-boxes at the eye-catching position of the store and at the door of the store.
(4) Distribute leaflets around the store during the activity.
Cost budget of intransitive verbs:
Cafe 300 yuan
X-frame 40 yuan
Poster 25 yuan
Leaflet 200 yuan
Other expenses 500 yuan
Total 1065 yuan
Novel makeup activity plan 2 Activity purpose:
With the traditional Mid-Autumn Festival and the second long holiday "National Day" in China, we can attract the popularity of Tongren Yuyan Yangshengtang, create a second sales peak, enhance the brand image of Tongren Yuyan Yangshengtang, and slow down the downward trend of sales in view of the cold market after the long holiday.
Theme: Celebrate Mid-Autumn Festival, welcome National Day and give gifts.
Activity content:
1, Moon Biting Competition
Number of participants: limited to 64 people.
Competition time: September 13, 14.
Registration method: As long as you shop in 50 yuan, you can register on the spot with the shopping receipt.
Operation details:
* * * Divided into 8 groups, with 8 people in each group participating in the preliminary round, with an average of one moon cake of the same size per person. Within one minute of the specified time, whoever eats the fastest and does not violate the rules will be the winner. During the competition, the staff will time according to the cards, and the moon cakes will not be thrown on the ground. Violators will be considered invalid. Choose the first place in each group, participate in the finals, and select the first, second and third prizes and participation prizes.
Prize setting:
Two first prizes, each worth 248 yuan, a set.
3 second prize winners, each with a bottle of 68 yuan Pure Dew.
Five third prizes, one 28 yuan facial cleanser for each prize.
54 participants will receive a discount card worth 10 yuan.
2. If the shopping price reaches 100 yuan, you can get coupons from 30 yuan if you buy more!
30 yuan coupons can only be used when the consumption exceeds 100 yuan.
Activity publicity
1, in-store poster: (activity content)
2. Banner: Tongren Yuyan Yangshengtang celebrates the Mid-Autumn Festival and welcomes the National Day to send a gift.
3. Invite old customers by phone
4, TV flying word: Tongren Yuyan Yangshengtang celebrates the Mid-Autumn Festival to welcome the National Day, and gives a big gift to bite the moon, buy 100 and get 30 free.
5. Small banners in communities and crowded places, with the above contents.
Scenes and props layout
1, layout outside the store:
Couplets at the door: family reunion welcomes the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and horizontal couplets: celebrate the festival;
2. Shop layout
Placement of medicinal tea: assemble a gift box, the most conspicuous place of medicinal tea cabinet.
Creativity: small activities on couplets
The topic is: 18 kinds of medicinal teas for healthy drinking.
As long as you handle the couplets neatly, the content is relative, and the meaning of the upper and lower couplets is related, you can get a small gift. (It can be a discount card for 10 yuan)
Placement of umbilical therapy powder and medicated bath: Next to each product, an obvious signboard with indications is placed.
Cosmetic placement: beautiful and novel
Precautions for activities:
1. Personnel pre-activity training: including reception etiquette and activity content.
2, a clear division of labor, responsibilities.
3. Make detailed activity registration forms and establish customer files.
Delivery scheme
1, this activity needs to pay 20xx yuan, and the goods will be delivered at the normal discount. In addition, we will give away prizes: 4 sets of boxes, 6 bottles of pure dew and 10 cleanser.
2. Distribute 100 discount cards
Novel makeup activity plan 3 I. Activity theme
Welcome the Olympic New Year gift. Lucky 100% money, triple surprise and gift.
Two. Activity time: 2008 1 October 1 day-February 20081day.
Three. Activity content
(1) Surprise 1: Lucky 100%, the money arrived at once:
Activity details:
1: All female customers who enter the store during the event can get gold for free, and the winning rate is 100%.
2. All beauty salons (shops) and shopping malls should set up lottery boxes at the front desk, and a box of candy bars should be placed in the prize box. Each candy bar is affixed with a 50-cent coin and the corresponding prize card.
3. Awards are set as follows: 60% are 20 yuan vouchers, 10% are 18 yuan hand cream, 5% are 68 yuan Pure Dew, 5% are 99 yuan Premium Experience Card, 5% are 50 yuan vouchers and 3% are 18.
4. Customers can grab as much gold as they can according to the maximum capacity of one hand. The principle is that the hand can be taken out of the prize box smoothly and the prize box cannot be damaged.
5: The prizes are exchanged on the spot.
(2) Surprise 2: Empty bottle exchange.
Activity details:
1: Anyone who holds an empty bottle of a certain brand of cosmetics during the activity can exchange the corresponding products in the store or at the counter of the shopping mall.
2. The exchange rules are as follows:
Empty bottles of the first generation products (including Tongren Yuyan series)
Three empty bottles can be exchanged for a hand cream worth 18 yuan.
Five empty bottles can be exchanged for a generation of whitening and rejuvenating cleanser made in 66 yuan.
Empty bottles of the second generation products
1 hand cream, convertible value 18 yuan.
3 pieces of pure dew with convertible value in 68 yuan.
Five second-generation LPS professional skin care cleansers, exchange value 145 yuan.
(3) Surprise 3: Add more gifts to the ceremony, and good luck will continue.
Activity details:
Any customer who enters the store (counter) and spends all of 300 yuan at one time during the activity will be presented with a year-end thank-you lottery card worth 300 yuan and a ticket for a large salon association. At that time, they can participate in the large-scale year-end appreciation salon association held by our company as VIP, and have the opportunity to win a thousand yuan prize, and so on, taking a single trip to 300 yuan as an opportunity. See the activity plan of Salon Club for details.
First, the planning purpose:
1, it must be "a hit" in the opening momentum, reflecting the characteristics of grand scale.
2. Quickly improve the popularity of "Tongren Yuyan Yangshengtang" and attract consumers to participate in the opening activities.
3. There will be good sales performance when starting a business.
Second, the planning ideas:
1. Plan activities to attract consumers and make "XXX brand" full of popularity when it opens.
2. Refine attractive selling points, highlight selling points in publicity and attract consumers to buy.
3. Design an incentive promotion plan to make consumers buy again, improve market competitiveness and increase sales.
Third, the planning scheme:
1, refining appeal (publicity) selling point:
Shoujia community ideality health house
Low price, good service and excellent quality.
2. Design the promotion plan:
Scheme 1: Opening Ceremony Performance and Opening Ceremony
Attract consumers with performances.
All-day performance
Option 2: consumers should know "to build an ideal community health house"
Highlight the "ideal" that is, price and service.
Announce to the public in a newspaper
Announce to the public at a huge amount
Option 3: be polite and have a lot of red envelopes.
2 yuan's vouchers are designed as red envelopes.
During the opening period, everyone will send one.
Option 4: launch 1 special products every day.
Can be implemented for a long time
If the sales volume is large, the impact will be great.
Option 5: If the accumulated consumption reaches RMB ××××, give gifts.
Give away practical daily necessities or products.
After opening for one month, you can consider sending other low-priced and high-quality products.
3. Design promotional activities:
Scheme 1: human body advertisement
Choose a crowded place for publicity, such as the intersection in front of the store.
Choose a time when people have a lot of traffic, such as going to work in the morning and getting off work at night.
There must be more than five people to have momentum and publicity effect.
Fourth, publicity.
1, flying word advertisement: XXX brand store opens politely.
So-and-so shop is full of politeness and surprise.
2. newspapers
Copywriting: With the continuous improvement of people's living standards, health and health care have attracted more and more attention from the society. So-and-so brand is the product of the trend. "Brand" brings together more than 500 kinds of health and beauty products, and its products inherit the fine tradition of Tongrentang for 338 years. Tradition and fashion go hand in hand, health and beauty are perfectly integrated, and they are really close to life and love the people and the people.
Finally, Tongren Yuyan Health House officially settled in XX in October, and held a special reward activity at that time!
5 yuan, enjoy 1 Rose Moisturizing Cleanser 28 yuan to solve dry skin!
12 yuan, enjoy 68 yuan 1 bottle of pure dew! The smell is rich and smoky.
Continue to promote sales within one month of opening, and the surprise should not be missed!
Address:
Telephone:
3. Opening banner: XXX entered the store with courtesy and surprise.
4, the opening balloon: XXX courtesy surprise into the store.
5. In-store posters:
5 yuan, enjoy 1 Rose Moisturizing Cleanser 28 yuan to solve dry skin!
12 yuan, enjoy 68 yuan 1 bottle of pure dew! The smell is rich and smoky.
6. Cross frame
5 yuan, enjoy 1 Rose Moisturizing Cleanser 28 yuan to solve dry skin!
12 yuan, enjoy 68 yuan 1 bottle of pure dew! The smell is rich and smoky.
7. Other publicity: start a military band or yangko team.
Verb (abbreviation of verb) cost budget