Our mission is to make China men's beauty care stronger and bigger, and lead men's beauty care to the peak!

Our aim is: reject theory, pay attention to actual combat and help customers improve profits!

Our spirit is: simple, dedicated and stubborn!

Our style is: keep your promise, make no excuses, obey absolutely and never give up!

Our values are:

Customer: everything is based on the value of the customer.

Team: Qi Li broke the gold medal with one heart and one mind.

Provisions: system first, leadership second.

Gratitude: Be a grateful person and win respect with love.

Responsibility: Be responsible for yourself, the enterprise and the society.

Standard: always stand at the top of your game and aim for the first place.

Our core idea is:

Survival concept: Only the right path can last forever.

Entrepreneurial concept: Suffering is a compulsory course for successful people.

Development concept: self-sacrifice, self-completion.

Business philosophy: gather famous teachers from all over the world and talents from all sides to create a better future.

Competitive idea: Surpass yourself and defeat the enemy without fighting.

Sales concept: Everything is sold for love.

Service concept: customer-centered, dedicated service.

Brand concept: brand creates value and value creates wealth.

Wealth view: money is a thing outside the body, and growth is the first wealth in life.

Work concept: it is a trick to practice simple methods to the extreme.

Life philosophy: to pour money is enough to gather people, to win people widely, to lead people first, and self-discipline is enough to convince people.

Concept of employing people: excellent talents are assets, while mediocre employees are liabilities.

Salary concept: there are rewards for results, and it is a shame to have no results.

Organizational philosophy: create a platform and achieve yourself.

Promotion concept: create achievements, train talents and get promotion.

Achievement concept: ordinary people pursue goals, outstanding people surpass goals, and outstanding people create miracles.