1. content positioning: there is a difference between enterprise number positioning and personal number positioning. The biggest difference is that the enterprise Tik Tok should not only pay attention to the realization value of Tik Tok, but also pay attention to the brand value of the enterprise.
2. Interaction: Interaction with fans is the key to improve corporate exposure and fan stickiness. You can interact with fans by replying to comments, likes and private messages.
3. Activities: Holding some interesting activities can attract more fans to pay attention to the enterprise number, such as lottery and punching cards.
4. Marketing: Marketing through coupons and discounts. It can improve the purchase intention and conversion rate of fans.