Wu Xiangdong founded Hua Ze Group on 1996, and Hua Ze's English name "VATS" means many vats of wine in English. Hua Ze Group, formerly known as Jinliufu Enterprise, has become a comprehensive group company involving finance, cultural tourism, new energy, Internet, wine industry and other industries after 20 years of rapid development.
Hua Ze Group now has total assets of 6 billion, annual turnover of 6 billion, and its business covers 365,438+0 provinces, municipalities and autonomous regions in China.
Hua Ze Group initiated the establishment of Jin Dong Capital Investment Co., Ltd. to invest in outstanding growth enterprises in emerging industries under the background of China's economic transformation. At present, he is involved in investment business in new energy, new technology, finance, cultural tourism and other fields. Hua Ze Group also owns 15 enterprises engaged in liquor brewing, production, marketing and brand building, and is the largest chain sales enterprise of fine liquor in China. In addition, Moet Hennessy and Moet Hennessy jointly established Moet Hennessy Shangri-La (Deqin) Co., Ltd.
Jin Dong Capital's investment business includes Zhangjiajie Charm Xiangxi Cultural Tourism Co., Ltd., Hunan Shenghua Technology, a leading lithium battery material enterprise, Liuyang Zhongzhou Fireworks Co., Ltd., the world's largest fireworks manufacturer, and the emerging Internet project life circle C.
Entrepreneurial process
Since entering the liquor industry, Wu Xiangdong Liquor Group has owned 15 liquor production enterprises and one of the largest fidelity liquor chain stores in China. Building a huge liquor industry map is the best witness of Wu Xiangdong's entrepreneurial process.
From 65438 to 0997, Wu Xiangdong founded Jinliufu Liquor Industry.
1998, the first bottle of Jinliufu wine rolled off the production line of Wuliangye. Under the operation of Wu Xiangdong and his core team, the brand legend has been started for more than ten years, and on this basis, many domestic high-quality regional famous wines have been integrated:
200 1, acquisition of shangri-la liquor co., ltd.
200 1, the original "Guangdong Wei Long Health Products Company" was acquired and renamed as "Guangdong Deqing incomparable health wine Co., Ltd."
In 2003, it acquired the former Shaoyang Winery in Hunan Province and changed its name to Hunan Xiangjiao Winery Co., Ltd., and acquired the former China Yuquan Winery in Anhui Province and changed its name to Anhui Linshui Winery Co., Ltd.
In 2005, it acquired the original "China Zhonghenghua Liquor Factory" and changed its name to "Sichuan Jinliufu Liquor Co., Ltd."
In 2006, Wu Xiangdong founded Hua Ze Group, and on this basis, he acquired the former Jinghe Liquor Co., Ltd. and changed its name to Tengzhou Jinyuan Chun Liquor Co., Ltd., and acquired the former Hengyang Yan Hui Dianfeng Distillery and changed its name to Hunan Yanfeng Liquor Co., Ltd.
In 2007, it held "Heilongjiang Yuquan Liquor Co., Ltd."
In 2008-09, Hua Ze Group successively acquired Xiangshan Liquor, Lido Liquor, Yushu Qian Liquor and Guizhou Zhen Liquor, holding Shaanxi Taibai Liquor.
At this point, the wine industry in Wu Xiangdong has been completely built.
It is worth mentioning that in 2005, Wu Xiangdong opened the first Huazhi liquor store in Liling, Hunan Province, which was mainly a fidelity chain liquor store, and achieved great market success, opening the era of China liquor commercial retail chain.
In recent years, Hua Ze Group has developed waist-sealed liquor and popular liquor according to market demand, and continuously developed new channels. 15 liquor production enterprises include 1 1 liquor factory, 3 red wine factories and 1 health care wineries, namely Hunan Xiangjiao Liquor Industry, Hunan Yanfeng Liquor Industry, Shandong Jinyuan Chun Liquor Industry, Sichuan Jinliufu Liquor Industry, Anhui Linshui Liquor Industry, Guilin Xiangshan Liquor Industry, Heilongjiang Yuquan Liquor Industry, Jilin Yushuqian Liquor Industry and Jilin Liquor Industry.