In 20 19, the top ten soft drinks accounted for 42.5% of the market, the top four accounted for 27.7% of the market, and Nongfu Spring ranked fourth, accounting for 6.29% of the market.
In terms of sales channels, traditional channels and modern channels account for 44% and 22.3% respectively.
2. Company profile
Nongfu Spring is the absolute leading enterprise in packaging drinking water in China, which is 1.5 times higher than the second enterprise. The main products include packaged water, tea drinks, functional drinks and fruit juice drinks. In 20 19, the revenue accounted for 59.7%, 13. 1%, 15.7% and 9.6% respectively, and the market position was the first 20.9%, the third 7.9% and the third 7.9% respectively.
From 20 17 to 20 19, the revenue increased by 17. 1% and 17.3% respectively, and the three-year net interest rates were 19.4% and13% respectively.
Nongfu Spring has laid out ten high-quality water sources in different parts of the country, covering the national market supply and effectively reducing the transportation radius.
At present, Nongfu Spring adopts a dual-engine pattern of packaging drinking water and beverages, which is roughly 64%.
3, the company's product development process
1996 In September, Zhong Shanshan established Xin 'anjiang Yangshengtang Drinking Water Co., Ltd.
Nongfu Spring Drinking Water 1997 was listed, and Nongfu Orchard Beverage was listed in 2003.
In 2004, functional drinks entered the market screaming.
Oriental leaf tea beverage 20 1 1 went online.
In 20 14 years, fresh fruit products 17.5 orange drinks went on the market.
20 15 was listed as Nongfu Spring in Moya Spring of Changbai Mountain.
2065438+2009 Carbon-cut coffee drinks are on the market.