Health products are the popular name for health food. Article 3 of GB 16740-97 "General Standard for Health (Functional) Foods" defines health foods as: "Health (Functional) foods refer to a kind of foods that have the commonness of general foods, can regulate human functions, and are suitable for specific people to eat, but are not aimed at treating diseases." Therefore, in the promotion of products, there can be no related words such as efficiency and success rate. In today's society, the health function of health food is gradually accepted by the masses.
Health products are the general name of Chinese mainland, and other areas are generally called dietary supplements.
Logo definition
The logo color of health food is sky blue, and the words health food are written below the icon (see overview). In the notice recently issued by the State Administration for Industry and Commerce and the Ministry of Health, it is stipulated that in visual advertisements such as movies, newspapers, printed matter, shops and outdoor advertisements, the area of health food signs shall not be less than 1/36 of the total advertising area. Among them, the diameter of health food signs in newspapers and printed advertisements shall not be less than 1 cm.
In recent years, with the development of economy and the improvement of living standards in developed countries, coupled with the progress of modern medicine, the life expectancy in the world has been rising. According to the statistics of 1982, the average life expectancy of Japanese is 77 years, that of the United States is 75 years, and that of other developed countries has also increased to 74-79 years. This phenomenon will inevitably lead to changes in the population structure, that is, the proportion of the elderly population is increasing.
1982, the elderly population over 65 years old in Japan accounted for 9% of the total population in Japan. Exceeded 10% at 1985 after three years. It is predicted that 2/kloc-0 will reach 15% at the beginning of the century and will exceed 20% in 2020. European and American countries are also showing the same trend. 2 1 At the beginning of the century, it is estimated that the elderly population will account for 15% of the total population.
The consequence of the overall increase in the proportion of the elderly population is the soaring medical expenses, and another prominent problem is the increase in diseases among the rich. Take Japan as an example. From 65438 to 0980, 40% of Japan's total medical expenditure was spent on circulatory diseases and diabetes. These two projects cost 2.2 trillion yen.
In the United States, the incidence of heart disease, myocardial infarction, hypertension and diabetes is extremely high in recent years, especially obesity, which is the source of all diseases, has become an urgent problem in American society today. In this situation, using food to prevent diseases has gradually become a means of fitness for people all over the world. Traditional Chinese medicine health food has many advantages in preventing and treating diseases, so with the development of society, the development of traditional Chinese medicine health food has attracted more and more attention from people all over the world. The development of society will certainly promote the progress of Chinese medicine health food industry.