Choose to join the brand must pay attention to:
1, first look at brand awareness.
Good brands are naturally well-known, and investors can get brand support by choosing well-known brands. Secondly, well-known brands often have a high market share, and franchisees are easily favored by consumers, so popularity is very important.
2. Secondly, look at the overall strength of the brand.
A good brand is naturally both internal and external, so the overall realization of the brand can not be ignored. Investors can look at the size of the headquarters of the brand, the number of snack franchise stores and the support provided to investors, so as to make a decision.
3. The cost performance of the final brand.
If the overall strength of a brand is good, but the high price makes investors bear too much investment costs, it is also very unsuitable for investors to choose, so investors must pay attention to the cost performance of the brand. For example, the investment cost of opening a snack shop to join a brand is only about 80,000 yuan, but investors say that the profit is very large, so Sweep Light has always been a brand with high cost performance in the industry.