Work Summary of Health Care Products Sales Staff (1)
I came to work in xxxx, and now I work in the marketing department. Looking back on the work process of health care products this year, as the sales staff of the company, we have made some achievements, but there are still many problems. In order to better complete the marketing work of the project and achieve a win-win situation, we summarize the phased sales work.
I. Work in the past year
Second, some experiences in the work
When I first arrived in the sales planning department, I was not very proficient in sales and planning, and I was not familiar with the new environment and new things. With the help of company leaders and colleagues, I quickly understood the nature of sales, the sales target, and the nature and content of mutual cooperation. As a member of the sales department, I feel a great responsibility. As the facade and window of an enterprise, a person's words and deeds also represent the image of the enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills.
Third, their own problems and corrective measures
After more than a year of training, my personal ability has also been exercised and improved. Summing up the intense and orderly work this year, I personally think we can sum up the following aspects.
1. The follow-up visit to the merchant was not timely. For various reasons, our sales staff have less opportunities to go out, thus reducing the communication with customers. In this case, many customers will forget us completely, and many cooperation opportunities will be lost in this case.
2. Without paying attention to the promotion of their own sales theory knowledge, the ability to actively learn theoretical knowledge needs to be improved.
3. Communication with customers is not in place. Due to the lack of sales experience and incomplete thinking, some thorny problems will arise.
Fourth, the direction of work efforts in xx years
Looking back on the past is to better grasp the future. In the new year, I will have higher requirements for myself, work with a stable attitude and give myself an accurate and positive position.
1, actively strive to fulfill the company's requirements and make contributions to the company.
2. Strengthen all aspects of learning, strive to improve their professional level and strengthen the study of professional theoretical knowledge.
3. Do a good job of customer information summary, pay a return visit to customers in stages, and conduct regular surveys on the sales market in order to accurately locate.
4. Communicate with customers actively and enthusiastically, and solve problems in time when found.
Finally, I am very grateful to the company for providing me with a good platform, so that I can get exercise and gradually mature in this big family. Thank leaders and colleagues for their concern and help. I believe I will work in a better state next year.
Work summary of health care product sales staff (2)
I have been in the company for two months, and I have learned product knowledge through training and self-study, and I have also made some summaries by expanding various channels. Through observation and understanding, I realized the company's corporate culture, the company's advantages and the places that need to be worked hard. I have improved myself in the past two months, but I also know that there are still many shortcomings. Try to give full play to your strengths and make up for your shortcomings in future work. Now I report my work and ideas to the leaders and colleagues.
1. Understanding of company products and sales.
However, it is mainly marketable products and health nutrition products, which have been sold for more than three years before. I seldom come into contact with the extracts of precious Chinese herbal medicines. After two months of study, I learned something about Dendrobium, Gastrodia elata, Eucommia ulmoides, Pueraria lobata and American ginseng. The company has certain advantages in raw materials, Dendrobium planting technology and production and processing technology. The planting technology and production and processing technology are mature, and the products have high quality, good curative effect and no toxic side effects, which has potential demand for consumers' health. However, through a large number of field channel expansion, I understand that the popularity and reputation of our products still need to be improved. In the long run, we intend to make our products last for a long time and our company last for a long time. Only by branding products, improving their popularity, cultivating consumers and inculcating them through various means? Medicine and food are homologous? The importance of health care, consumers will more easily accept the company's products, enterprises will have greater development. In all future work, we will devote ourselves to the promotion of the company's products, and we can do some publicity activities in a proper amount, such as the promotion of high-end residential areas, if it is in line with cost saving.
Second, an overview of product channel expansion
Hospital, ran a lot of channels. Shang Chao, fitness clubs, gift companies, pharmacies, etc. In the past, the company only involved in the drug development of pharmacies, and rarely involved in hospitals, fitness clubs, gift companies and other channels. After nearly a month and a half of expansion, I broadened my horizons, learned about the sales channels of health food, contacted the bosses of some companies and expanded my knowledge. At the same time, I also realize that some channels are difficult to develop, such as drugstore channels, because most pharmacies have low prices of health food, with advertising support and no support, and it is difficult to sell products in pharmacies for the time being.
Because most hospitals can only prescribe prescription drugs, and there are restrictions on policies and systems, it is difficult for hospitals to make breakthroughs at present. The consumers of fitness clubs have high purchasing power and are suitable for the sales of company products. They have been to many health centers. At present, they have cooperated with a massage health center and will continue to do this work in the later period. Gift company has a wide range of customers, high-end and low-end gifts have markets, wide demand and flexible cooperation methods, so it is also suitable for the sales expansion of the company's products. In the future, we will focus on this aspect, and the work direction will change from comprehensive expansion to key expansion. Combine the characteristics of the company's products, run more channels suitable for the company's products, strive for breakthroughs in these areas, and take fewer detours? .
3. Understand the corporate culture of the company
I always think that the corporate culture and management of a company are very important. Since I entered the company, I have been very quiet at work in the morning. Everyone is doing their own thing, no chatting, no idle play, colleagues are very practical, easy to get along with, and the atmosphere is very harmonious. But at the same time, I feel that there is too little communication between management and employees, and I hope to get communication and criticism to help correct my work and self-deficiency.
Four: my strengths and weaknesses in my work.
Because I have been engaged in conference marketing of health food for three years before, and I have also worked as the store manager and regional sales manager of health nutrition specialty store in Deweikang Bioengineering Co., Ltd., the company attaches great importance to training and learning, so I have accumulated some sales of health food. I worked in Deweikang for half a year, never being late or leaving early, and worked as a miner. I strictly abide by the company's rules and regulations, attach importance to the relationship between colleagues, do not discuss the right and wrong between the company and colleagues, safeguard the company's image, especially abide by the company's financial system, and do not be greedy for things that do not belong to me. What I care about is the improvement of my ability. I have a suitable platform to play my strengths, but there are also many shortcomings.
I feel that my professional knowledge is not perfect and I am not good at it, so I will read some books about Gastrodia elata and Dendrobium in the future.
2. The knowledge of marketing and management is far from enough, so we should strengthen our study in this field in the future.
3. Improve their own business level, be familiar with the work flow of each position, and improve their ability to find, analyze and solve problems.
Cultivate the habit of summarizing frequently, summarize daily, weekly and monthly, find out your own shortcomings, improve work efficiency and performance through improved methods, and improve negotiation skills, management ability, professional knowledge and execution. In short, I will devote myself to learning, summarizing and improving in the future.
Five: Some suggestions
Because there is no perfect product information to visit customers at present, which is not conducive to the development of the work, it is recommended to make simple and clear product information in time.
2. Communication between departments, communication between leaders and employees, so as to understand the company, planning, as well as their recent work deficiencies and other information.
Six: the direction of future efforts
I applied for the position of regional sales manager, and in the following work,
I will strive to improve my quality, improve my professional knowledge and learn marketing management knowledge. Only by being familiar with professional knowledge can we convince customer service and learn marketing management knowledge, and we can understand the operation, objectives, performance management, social responsibility and primary functions of the enterprise in more detail. At the same time, I will actively pay attention to training my eloquence, communication skills, adaptability, coordination skills, organizational skills and leadership skills, and continue to learn and make progress in my work.
Work summary of health care product sales staff (3)
I mainly studied product knowledge in the early stage. Since I entered X month, my main job is to expand product channels and visit a large number of clinics, hospitals and pharmacies. Secondly, I participated in the company's training and questioning about product knowledge, and discussed and summarized various channels in the marketing department. I also learned more product knowledge, negotiation skills, the importance of execution and so on.
Clinics and pharmacies visited more than a dozen, ranging from large chain stores to small single stores. Generally speaking, customers have strong spending power, but they are not very interested in drugs. At present, they only deal in their own products. During the visit, we also learned that some companies like Amway had approached these chain stores before, but most of them did not accept them. The main reason is that the other party deals in beauty products, has no knowledge of drugs and has no experience in drug sales. Therefore, it is necessary to improve product information and increase the number of visits in the later period, so that the other party can better understand the company's products and health care. There are also companies interested in the company's products. Therefore, it is necessary to formulate some promotion plans and incentive policies in various channels in the later stage. Every store has its own specific situation. Because it is suitable for the sales of high-end drugs, we will continue to follow up this expansion in the later stage.
I visited and bought a pharmacy in Gong Hui. Gong Hui Pharmacy has three stores in Kunming, mainly dealing in advertising drugs and medicines. The price is mainly 100 to 400. Customers are mainly middle-end people. There is basically no cost for products to enter the store, which is easy to talk about. However, the other party thinks that our price is high, and it is difficult to sell even if we enter the store without advertising support, so it is suggested that we do appropriate advertising and sell well. I have also been to Xiaoximen Kangyuan Pharmacy. Basically, half of them are medicines, half are health products, and most of them are advertising products. Pharmacy management also believes that the company's products are expensive and it is difficult for ordinary people to consume. At the same time, without advertising support, products are not recommended to enter the store. So at present, the company's products are not suitable for pharmacies. Take the drugstore channel, increase product popularity and make a good sales plan.
I visited the director of xx Hospital, and the other party thought that the price of our products was too high for the general public to accept. However, we can consider cooperation with the leasing department. Specifically, in the hospital leasing department, we can use the advantages of the hospital and the company's products to promote sales. The rent is about 4000 yuan, and there are no other expenses. But at present, the company has not advertised its products, so this method will not be considered for the time being.
I visited xxxx medical care products co., ltd., and the other party has a specialty store on the first floor of Carrefour on xxx street, which mainly deals in medicines and medical devices. The location is good, the flow of people is large, and the product price is moderate in 100-400 yuan. I discussed it with the boss of the company, and the other party thought we could cooperate. However, due to the good business of its specialty store, the products entering the store have guaranteed sales requirements and some expenses, and the feasibility will be discussed at the marketing meeting later.
I went to some high-end fitness clubs, such as running fitness clubs, where there are drug counters, and I will continue to follow up in the future.