First, innovation and difference.

To create a good logo, you must innovate. The purpose of the sign is to distinguish. If two symbols are the same, they lose their functional meaning. However, an image symbol can have many symbolic meanings. For example, roses can symbolize love and temptation. Although we have limited choices when making signboards, you may use leaves to design signboards of pharmaceutical companies, or you may use leaves to design environmental protection companies, tea companies, agricultural companies, health centers, botanical gardens and so on. The same pattern symbol can be applied to different signs. But you can't all use the same form of leaves to design! This requires designers to extract different forms, express the same symbol in different ways and distinguish them.

You can try the following methods:

1. Summarize the same thing from different dimensions.

2. By means of outline or silhouette

Zoom in and out

Cut off and break

5. Deformation produces an exaggerated image.

Graft together

7. Texture produces visual differences

8. From the same kind of things, look for the characteristics of different or the same things and seek a sense of form.

Second, coordination and cooperation.

There are three fonts on it, representing three different personalities-authoritative, friendly and full of entertainment.

If you are a fashion lover, you enter a fashion information network with a very serious serif font and a rigid layout. Will you continue browsing? The answer should be no.

The design should be in harmony with the content. Similarly, Logo design is the same, and reasonable design should be used to cultivate users' trust.

Third, independence.

Nike's Logo design is very good. Slogan and Logo can be used independently, and the combination effect is also excellent.

Many Logo designs need to combine slogans. Nike's "hook" and "Just Do It" are often used together. But when they are used independently, the effect is also good. In other words, sometimes when designing a Logo image, it is best to design the image as "unique", even if there is no advertising language, the brand can be well interpreted. The slogan is the same.

Fourth, the logo reset, reasonable expectations.

Don't expect too much at the beginning of Logo redesign We made a small survey, that is, after the Logo was redesigned, most users would feel worse than before. It doesn't matter. Generally speaking, it's not your design. It is because of the sudden changes that users are at a loss, and gradually they will use the new Logo.

Five, require customers to be professional.

When your Logo design is finished, don't ask customers some vague questions, such as "What do you think?" "Do you like it?" This kind of question, you should ask, "Does it look simple?" "Can you convey the core values of the brand? "If they are embarrassed to answer, they don't like it. They must ask their professional and popular opinions from the design point of view.

Sixth, the size is flexible.

Customers' needs are varied, some require scaling, some require decomposition of the elements in the Logo, and some require black-and-white work. So your Logo design needs to be flexible, whether it's newspapers, mobile phones or computers, it can play a role.

When designing, you can print out multiple versions of Logo with different sizes, and stick them on the wall one by one for comparison. See if there are any deformed, unclear and invalid ones, and improve them one by one.

I hope I can help you adopt it.