SPA and beauty salon have great differences in positioning and narrow service content. SPA beauty club has a very high-end positioning and clear goals. Whether it is the decoration, internal facilities or the consumer groups of the SPA beauty club, it is a very high-end beauty club.

However, beauty salons have wide positioning, various types and very large coverage. The service items covered by different beauty salons vary greatly. Even for the same type of beauty projects, there are great differences in the beauty products used and the operation methods of the projects.

Second, the scale is different.

SPA club is very large, with an area of at least 100 square meter. Even some high-end five-star SPA beauty clubs cover thousands of square meters. Usually, the bigger the SPA beauty club, the more investment is needed. At the same time, the higher the grade, the easier it is to attract high-end customers and occupy a certain advantage in peer competition.

For beauty salons, there are many large and small beauty salons. Beauty salon investors can open a beauty salon that suits them according to their own financial situation and ability. There is no minimum standard for the size of beauty salons. As long as you are good at learning and managing, you are likely to open a beauty salon.

Third, pay attention to different consumer groups.

SPA clubs, located at high-end customers from the beginning, are high-end upper-class consumer groups in terms of floor space, decoration grade and store positioning, facing customers with certain social status and identity. Therefore, the business model of spa beauty club is very different from that of beauty salon.

Beauty salons face customers from all walks of life, with different prices, ranging from beauty projects that meet low-end consumers to high-end ones, with strong flexibility.

Fourth, the main projects have different characteristics.

SPA club mainly has some facial care and maintenance projects, fitness projects, spa projects, steaming projects and so on. , pay more attention to long-term care and maintenance, pay attention to long-term enjoyment of services, and there are few projects with strong curative effect. There are many kinds, including basic facial body care projects, some beauty projects that pay attention to curative effect, and of course, anti-wrinkle and anti-aging projects, body shaping projects, health preservation projects and so on. And there are many kinds.

And beauty salons choose to launch suitable projects according to their own positioning.