1, prepare an enemy.

Sun Tzu's art of war says, don't fight unprepared battles. As an enterprise, the reason is the same. Many tea merchants who have just started their careers usually have a misunderstanding that they can sell their tea by talking glibly, but this is not the case at all. You need to practice every link from tea knowledge to quality analysis, from tea history to sales skills until you know it backwards.

Investigate the market, be aware of it, and promote tea with the market trend in different seasons. Nowadays, customers always like to misinform promoters, and there are many discounts wherever they are cheap. If you can't clearly understand these situations, you will be very passive when facing customers.

Step 2 pay attention to details

Now there are many books about promotion skills and successful cases, which are basically about hospitality. But in reality, many tea merchants can't understand the essence, thinking that enthusiasm is a smile and initiative. In fact, this is also wrong. Everything should be measured, and excessive enthusiasm will have a negative impact.

Step 3 take advantage

Sales is a process of integrating resources. How to make rational use of various resources is of great help to tea business. When doing business, tea merchants often use a very effective method, that is, playing with colleagues.

4. The sooner the better.

The biggest fear of doing business is dragging your feet and not making a decision. At the tea sales site, the best time for customers to stay is 5-7 minutes. Some promoters are not good at reading words and deeds, can't seize the opportunity to promote sales when customers are ready to buy, and still introduce products endlessly, which leads to sales failure.

5. Give you a ride

There is a saying in the business world that the cost of developing a new customer is 27 times that of retaining an old customer. You know, the old customers who sell tea bring much more business than expected. Pay great attention to maintaining good relations with customers who have already made deals. Actually, it is very simple to do. Just help him pack his bags carefully and bring a sincere farewell.

When selling tea, health preservation is one of the important basic skills of tea ceremony. From the point of view of tea planting areas, there are differences in southeast and northwest, cold, hot and cold, and the brewing technology is also different. Strictly speaking, not all teas are good for health.

Common sense of buying tea:

1, gentle

What needs to be mentioned here is that the most tender fresh leaves also need a bud and a leaf for preliminary display. It is not appropriate to be selective unilaterally. Because the bud center is an incomplete growth part, the content of each component is not comprehensive, especially the chlorophyll content is very low. Therefore, we can't make tea with bud heart just for the pursuit of tenderness.

2. Police

Stripes are certain shapes and specifications of all kinds of tea, such as fried green strips, round pearl tea, flat longjing tea, broken black tea particles and so on. Generally speaking, long tea should be tight, straight, strong, thin, round and light; Round tea depends on the compactness, uniformity, lightness and ethereality of the particles; Flat tea depends on its smoothness and whether it meets the specifications.

Step 3 color

Tea color is closely related to the tenderness of raw materials and processing technology. All kinds of tea have certain color requirements, such as black tea, green tea, oolong tea and black tea. But no matter what kind of tea, good tea requires consistent color, bright color and fresh oil. If the color is different, the depth is different, it is dark and dull, which means that the raw materials are different, the workmanship is poor and the quality is poor.

4. decisive

Fragments are the shape of tea leaves and the degree of fragments. It's best to divide it equally and then break it. The standard tea tasting is to put the tea on a plate, so that the tea can be layered according to its shape, size, weight, thickness and crushing degree under the action of rotating force. Among them, the thick layer is on the top layer, the dense layer is concentrated in the middle layer, and the broken layer is deposited on the bottom layer.