Planning of grabbing new year's goods activities

Model essay on the activity plan of grabbing new year's goods

In order to ensure the smooth progress of activities, it is often necessary to make an activity plan in advance according to specific conditions, which is a written plan for specific activities to be carried out. So how to make a scientific activity plan? The following is my carefully compiled model essay on the activity plan of grabbing new year's goods, which is for reference only and I hope it will help you.

Grab the New Year's activity plan 1 I. Theme of the activity

This activity mainly relies on the official platform sponsored by Minbei Daily and the professional planning of Eternal Media. Combining the advantages of "Dawuyi E-commerce" online service platform and the popularity of "Northern Fujian Interactive Forum". Together, we will create an online and offline activity with the theme of "gently moving your fingers and delivering new year's goods to your home". The activities are mainly on-site physical display and online commodity purchase.

Slogan: the most powerful e-commerce platform of Minbei Daily.

Second, the activity objectives

1, mainly to promote the "xx purchase" network and implant the initial brand impression into the hearts of the public.

2. Increase the number of followers, registered people and buyers.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchants can sign an intention contract with e-commerce on the spot)

4. On-site driving forces people to get used to using the platform. (For example, scan WeChat attention, give an operation card similar to a bookmark, and the on-site staff will carefully guide the operation)

5. Use this activity to re-establish the function of "Northern Fujian Interactive Forum".

6. Rural commercial bank savings card.

Third, the object of the activity

Nanping's new year consumption groups;

Credit depositors of rural commercial banks, new and old netizens of Northern Fujian Interactive Forum; Distributor of products in Nanping;

Fourth, the activity time:

20xx February 7-8.

Verb (short for verb) Location:

Nanping sports park square

Activity of intransitive verbs

Display area settings:

1, new year's goods and peripheral products display;

Draw a product display area in the activity to display the peripheral products of the organizer and other franchisees. (This activity is mainly performed by Minbei Daily and Eternal Media. )

2. E-commerce purchasing experience; Set up an e-commerce area, eye-catching, mainly looking forward to people's power generation brochures. Guide consumers to register and purchase, and register businesses that need to join. Content design:

1, the concept of e-commerce new year's goods is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmark as the pattern), design an online activity leaflet and distribute it together with the flow card.

2. 1 0-2 rural commercial bank staff can set up a credit card on site (or set up a special area for rural commercial banks). 3. People who register on-site or scan WeChat can get e-commerce New Year gifts (it is recommended to send couplets printed with e-commerce logo).

4. Design the investment promotion scheme according to the on-site investment promotion situation. Fill in the franchisee's cooperation intention form, leave relevant information, and contact you later. (If conditions permit, you can promise preferential policies for merchants to join: merchants can introduce other merchants to join and enjoy xx advertising time, etc. 5. For the new and old users of Minbei Interactive Forum, certain activities can be given on the same day to gather popularity in advance for the next upcoming "Netizen Festival".

Seven. Activity promotion

(1) Promotion time

1, one week before the incident, February 20th * *, 1 to February 8th.

(2) the way of publicity;

1, Minbei Daily

2, mass information, (SMS, WeChat)

3. Interactive forums (other network platforms)

4. Leaflets (printed on leaflets)

Nanping TV Station is at 9: 30 tonight.

(3) Publicity contents:

1, time, place, contact information, activities.

2. The object of discount and the content of discount.

3. Mainstream franchisee information.

Eight, the scene layout

One advertising tent with specifications of 1 and 3*6

2. There are two computers (the more the better), network cables and three power interfaces in the exhibition area.

3. 2 on-site tables, chairs and tablecloths 10.

4.X-stand posters, background paintings and live banners.

Additional conditions: uniform uniforms for staff (uniform badges or trademarks can be worn if conditions permit). Considering that night activities should continue, e-commerce video promotion, voice promotion and sound, live clown performance (which must be completed in advance) (to attract more people) should all provide lights (ordinary lights or artistic lights).

Nine. Details of site materials

X. Activity flow

Work arrangement:

I. On-site flyer sales

Second, the front desk information answering personnel

Third, online operators.

Four. Sign the intention to join.

Grab the New Year's Plan 2 I. Purpose of the activity

The Spring Festival is the warmest and grandest of the traditional festivals in China. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the New Year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this festival aims to provide a county-level online shopping platform integrating purchasing, entertainment and consumption for Zhuanglang people and even the whole country through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote township e-commerce service stations. Accelerate the transformation of local business marketing model, lay the foundation for building a "Zhuanglang model" suitable for the development of e-commerce in poor areas, so that ordinary people can truly experience the impact of the network economy and businesses can truly feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.

Second, the activity time and carrier

1, time: 20xx65438+1October18—20xx February 23rd.

2. Carrier: Zhuanglang Life Treasure "Save the Mall"

Three. Activity organization and requirements

1, hold a kick-off meeting:

It is tentatively scheduled for June 5438+1October 65438+August to hold the kick-off meeting of Zhuanglang's first e-commerce "Welcome the Spring Festival, Send the Spring Festival" at the New Time and Space E-commerce Training Center.

2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to participate.

3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, do a good job in selling goods on shelves, and make the transaction volume of village-level service points on Zhuanglang e-commerce platform reach a certain amount.

4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the fast, high-quality and efficient circulation of goods according to the order address of the platform. 5 km is free, 1. 5 kilometers away, according to domestic standards at the best price delivery.

5. Zhuanglang New Space-Time E-Commerce Company is responsible for organizing online sales enterprises and businesses participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality guarantee for the products provided, and actively do a good job in after-sales work of the products.

Fourth, the active object.

Residents of Zhuanglang County, people from other places, and people who care about Zhuanglang's economic development.

Verb (short for verb) is the theme of the activity.

Developing e-commerce and prospering local economy

Sixth, the propaganda slogan

1, buy new year's goods and go to Zhuanglang Life Treasure;

2. Where to find this year's new year's goods, everything is on the treasure of life;

3. Where is the new year's goods this year, both online and offline;

4, e-commerce is really convenient, and the new year's goods are delivered home;

5, cheap and good new year's goods grab, kill life treasure in a limited time.

6. A new channel for farmers to increase their income. Agricultural products will be the treasure of the city's life.

7, supermarkets and shopping malls have everything, convenience is still a treasure of life.

8, big bags are no longer mentioned, and new year's goods flow into the house.

9, don't worry about going out, send an online order to send homesickness.

10, this year's Spring Festival is different, just because of the Spring Festival.

Seven. activity

1. discount coupon: the whole mall will be reduced 100 yuan (coupons can only be used for full reduction activities).

2. Full reduction: the audience is full of 50 yuan MINUS 7 yuan; 99 yuan minus 1 1 yuan; Full 139 minus 20 yuan (all fees are reduced from the lowest price provided by the manufacturer, only for registered users of business treasure platform and users who pay attention to WeChat).

3. Time-limited snap-up: Organize all participating businesses to actively do business activities of special price and time-limited snap-up according to the nature and classification of products. (Only registered users of Lifebao platform and users who follow WeChat)

4. New Year gift package: made according to the product mix provided by various businesses in the county.

5. New Year gift certificates: New Year gift certificates are distributed to other enterprises and can be used on the business treasure platform through the gift certificate code.

6. Full red envelopes: buy 50 yuan and above at one time and send 5 yuan red envelopes, and then send small gifts (offline users).

7. Distribution of flagship stores and e-commerce service points in the same city: flagship stores and e-commerce service points support distribution in the same city, place orders online and collect logistics at home. 1. Free delivery within 5km,1.5km delivery fee1from 0 yuan.

8. Sending New Year's Goods on behalf of Zhuang Lang: If Zhuang Lang borrows money from foreigners or friends of Zhuang Lang, and orders 500 yuan through the platform, the platform party or merchants can help him deliver the New Year's Goods to his home, and the freight is in accordance with the logistics rules in the county.

9, sell new year's goods, send Spring Festival couplets. Can be combined with rural culture.

Eight. Activity promotion

1, WeChat circle of friends: a. New Time and Space Customer Service Department is responsible for the promotion of WeChat circle of friends; B marketing promotion in the official account of WeChat; C. participating businesses (enterprises) actively participate.

(Forwarded by friends circle, posted by major forums in Pingliang City, Baidu Post Bar, Weibo)

2. Distribute leaflets: a. Distribute leaflets on a part-time basis (the number of part-time employees is about 6 per day): Distribute leaflets on a part-time basis in 65 yuan per day, leaving contact information. There are two X tables, two tables, and a small gift of 1000, starting from 65438+1October 25th and ending at 65438+1October 365438.

3. Online promotion of life treasure; The production department is responsible for: a, product beautification; B, banner advertising production; Check and test the ordering process

4. Media advertising: county media such as county TV stations.

5. Publicity videos: mobile phone videos and website publicity videos.

6. Public welfare publicity: send new year's goods to the elderly and cleaning staff.

Eight. Activities to prepare

Production department:

1, event materials: event theme posters, dm sheets, banners, in-store theme materials, couplets and mascots. The design shall be completed before 65438+1October 20th from the date of product photography and scheme establishment;

2. The improvement of online stores of merchants and service points, the creation of theme atmosphere of activities, the design of advertising themes, the artistic design of products, the setting of discount coupons, etc. have been completed before June 22, 65438 since the establishment of the scheme.

Ministry of Commerce: a. Since the establishment of the plan; B, 65438+1get the required products before October 20th.

Operation Department: a. From the date when the plan is formulated; B, the implementation of warehouse and warehouse management; C. Establishment and construction of venues

Customer service department: a, daily order statistics; B, count the number of registered users; C, active product portfolio entry

Vehicle use: New Time and Space and related enterprises and businesses.

Nine. cost of activities

The preliminary estimate is about 654.38+10,000 yuan, which is to be raised by various businesses and supported by the County Bureau of Commerce.

X. New Year's Goods:

Merchants provide, register

XI。 social welfare

15, our county was identified as a comprehensive demonstration county of rural e-commerce in China, and offline experience stores have been built in county, township and village service outlets. However, the actual situation is that only a few outlets and individuals sell agricultural products or domestic brand goods in the county through national third-party platforms such as Taobao and Dian Wei, which has not obvious social effects on county economic development, stimulating consumption and helping farmers to increase their income. Offline experience is like a rootless tree. In order to create an e-commerce development atmosphere in the county, activate the enthusiasm of merchants and enterprises in the county to participate in the network economy, accelerate the transformation of local commercial marketing methods, promote the further development of e-commerce, and lay the foundation for creating a "Zhuanglang model" suitable for the development of e-commerce in poverty-stricken areas. In addition, the first online "New Year Festival" will be held in this country this year. We can take this opportunity to hold a vigorous "New Year Festival" in the local area, so that ordinary people can truly experience the network economy.

Grab the New Year Plan 3 I. Promotion Background

Before and after the Spring Festival holiday, it is the peak season for toy products and other gift industries, and it is also the golden time for toy manufacturers to take action to seize the market. In order to further increase the sales volume, strengthen the brand promotion of Pipi Bear and launch the national brand of Pipi Bear, this activity is specially planned.

Second, the purpose of promotion

1. Take advantage of this once-in-a-lifetime opportunity to further increase product sales and increase the promotion of Pipi Bear brand;

2. Expand the popularity of Pipi Bear series products through on-site promotion activities, launch national brands and build world-famous toy brands;

3. Effectively attack competitors, gain opportunities and win the market;

4. Promote the sales of other products by promoting products;

5. Enhance the confidence of dealers in our products and achieve our sales target next year in the first battle;

Third, the promotion time.

6 February-February 15

Fourth, the promotion theme

Promotion theme: PPBear celebrates Christmas and welcomes the new year, and holds Bile for New Year's Day.

Slogan: Pippi Bear brand creates a happy world. Pippi bear

Happy Pippi Bear China can make you laugh more than Doby.

Verb (abbreviation of verb) promotes the object and scope.

1, promotion target: consumers

2. Business scope: major dealers in China and major amusement parks in Shenzhen.

Sixth, the promotion method

On-site publicity includes big reward activities, New Year's Day lucky draw (amusement park only), "Pippi Bear Drifting Man", Pippi Bear teaches children to learn knowledge, and children buy products at half price, with 8.8% discount on products and gifts.

1, promoting products

Product: Compared with Lele's original price of 298 yuan, the promotional price is 228 yuan.

Aidudu original price 268 yuan promotional price: 208 yuan

Original price 188 yuan, promotion price 138 yuan.

Flat original price 88 yuan promotion price: 68 yuan

Yellow 7th original price 63.00 yuan New Year special price: 38 yuan (daily limit 10)

Other products will be discounted at 8.8% during the promotion period, and the original price will be restored after the promotion.

2. Gift form

Customers who buy this promotional product can get a beautiful Pippi bear toy (random skin color, 5CM high) and a beautiful Pippi bear pictorial (except for the above special price) for free.

3. Live demonstration

Promotional products: Bilele, Aidudu, Xiaolebi and Huangqi.

Publicity location: at the gates of major dealers and amusement parks in Shenzhen.

Website layout requirements: multiple posters, multiple banners, products and gifts, balloons, flowers, ribbons, etc. Beautify the website and create a promotional atmosphere. Products and gifts should be stacked separately, and the words "gift" or "gift area" should be marked on the gifts.

Special website:

New year lucky draw

Activity time: 20xx year 1 October18: 00-1Sunday.

Activity: New Year Lottery.

Specific operation: All customers who have purchased Pippi Xiong's promotional products during the promotion period and all the children present can participate in the lucky draw and get the "1 raffle ticket".

The following awards are set for this activity: 1. Grand prize 1 name: Lele toy 1 name (a gift worth 398 yuan); 2. Two first prizes: one for Aidudu (a gift worth 268 yuan); 3. Four second prizes: one Lele toy (a gift worth 65,438 yuan); Fourth. Twenty third prizes.

Publicity tools: ① Publish this activity on a poster ② The description of the sponsor, broadcast and publicize.

Seven. Promote cooperation

1, product

Each point of sale is fully stocked according to the expected monthly sales, especially promotional items and special offers.

2. Material preparation

The marketing department will distribute banners, promotional information lists and gifts to dealers 20 days ago; Dealers can add some new promotion methods, such as small gifts, according to the new trend of the local market, but they must not violate the company's business philosophy, and must make arrangements for the promotion activities before the arrival of the promotion activities.

3, division of labor and responsibility

General Manager of Activities-Mr. Zhu

Event leader-Yang Shenghui

Scheme preparation, distribution and verification-Marketing Department

Material Distribution-Marketing Department

4. Training and selection of promoters

Dealer managers and business department managers should do a good job in training promoters in products, contents and methods of promotional activities. Promoters' requirements: childlike innocence, wearing Pipi bear propaganda clothes, neatly dressed, wearing a work permit on the chest, wearing a Pipi bear hat, loud voice, clear articulation, natural movements, affinity and humor.

5. Activity performer

Marketing manager, marketing director of major dealers

8. Promotion target: (calculated according to the monthly sales volume in the local market)

Regional products Shenzhen South China (except Shenzhen) North China Northeast Northwest

Bibile

Aidudu

Xiaolebi

Yellow 7

other

be equal to

Nine. promotion expenses

Promotional clothing, hats, banners, pictorial gifts, floating population, promotions, salaries, etc.