The development of beauty industry originated in 1980s, and its qualifications are still shallow, but its development momentum should not be underestimated. Now, the industry even calls it the "fifth consumption hotspot" after real estate, automobiles, electronic communication and tourism. According to the analysis report on the market prospect and investment strategic planning of beauty institutions in China by Prospective Industry Research Institute, the market capacity of beauty institutions in China has reached 535 billion yuan at present, and it is expected to continue to rise in the future.

In the future, China's beauty industry will develop in the following four aspects. 1. In view of the current consumers' lack of confidence in consumption and strong demand for their own health and beauty, plan a gradual combined conference marketing model with customer participation to enhance consumers' consumption confidence and correct concept of health and beauty. Second, brand companies have established a close cooperative relationship in the vertical industrial chain to the terminal club, and * * * is responsible for undertaking and delivering health care to consumer customers and improving the service level to consumer customers. Third, it is fundamental to strive for perfection in quality, dig deep into the deep concept and culture of brand products and give them higher spiritual value. Fourth, strengthen organization and team building to create the most professional beauty industry team.