I. Project background

SPA in Thailand developed from thai massage in ancient India, which has dual functions of strengthening the body and treating physical strain for modern people. Because of its profound cultural heritage and unique exotic customs, it has become a leader in today's spa industry.

The implementation of this business plan stems from the love of authentic Thai SPA. The project leader visited Kuntai several times for the feasibility level of the project. After integrating many high-quality resources, he decided to choose the site next to the Commercial Office of the Thai Embassy in China on the sixth floor of Crowne Plaza Kunming.

Our aim is to create a comfortable and relaxed environment for customers, so that customers can experience an authentic Thai-style SPA, enjoy professional and ultimate service, and enjoy inner peace and beauty of life.

Second, the plan summary

1. Our club belongs to the massage and beauty industry, and its products include beauty, essential oil and shaping.

2. The clubhouse is operated by membership system to meet the multi-level needs of hotel guests and members.

3. The equity distribution of the club adopts partnership system and crowdfunding system.

4. At present, there are high-end SPA clubs in the urban area: Cuihu Hotel, Wangfujing and Golden Eagle.

Third, the product (service) introduction

1. The spa will adopt standardized Thai spa management, with standardized and reasonable processes and special attention to details to maximize the comfort of guests.

2. The essential oil and beauty products operated by the club are all imported from Thailand, which has market advantages in price and efficacy.

3. In order to ensure the service quality of the club, professional technicians from Thailand were introduced, and technicians from China were sent to Thailand for field training.

Four. Environmental Introduction (Hotel)

The hotel is managed by an intercontinental hotel group and invested by Thailand TCC Group. Total beds: 303 beds, with an average annual occupancy rate of over 70%. It is close to the commercial functional area, Nanping Commercial Street, Jinma Bijifang and Golden Eagle Shopping Center.

Evaluation criteria of business plan

1. A successful business plan should have a good start-up plan. Whether the scheme is simple and easy to understand and operate.

2, whether the plan is specific and appropriate, whether the plan includes specific dates and specific people responsible for specific projects and budgets.

3. The plan should be objective, and whether the sales forecast and expense budget are objective and accurate.

4. Whether the plan is complete, whether it contains all elements, and whether the context is smoothly connected.