It is the new strategic goal of Meihua 20 10 to become a leading amino acid enterprise in the world and a leading condiment enterprise in China.
In 2006, Meihua Company became one of the largest producers in the world with an annual output of 400,000 tons of sodium glutamate.
In 20 10, Meihua put forward a more ambitious strategic goal: to become the world's leading amino acid enterprise and the leading condiment enterprise in China, that is, double leading. Facing two fields, Meihua began a new round of expedition. Everything is ready, and the plum blossom begins to transform from 1 to 1+ 1.
The world's leading amino acid enterprise
Plum blossom began to produce amino acids in 2002, and by 2006, the annual output of plum blossom was 400,000 tons. The main product, sodium glutamate, is exported to more than 50 countries and regions, and it is the preferred supplier and strategic partner of famous domestic flour, meat and condiment enterprises and many multinational enterprises.
In 2008, Meihua introduced two strategic investors, Yu Xintian and Dinghui, and began to fully enter the field of high value-added amino acids. In June 5438 of the same year+10, glutamine was put into production; In May, threonine was put into production.
In May 2009, isoleucine, tryptophan and proline were put into production one after another.
On June 20 10, the research and development center of Meihua group was recognized as the national detection and analysis center of amino acid industry by China Fermentation Industry Association.
20 10, 1 1, Meihua joined the strategic alliance of technological innovation in China amino acid industry.
Meihua has three glutamic acid production lines and two threonine production lines, and new amino acids such as glutamine, proline, isoleucine, arginine and valine have also been introduced. Thirteen kinds of amino acid products were put into production and reserved, and threonine and other products began to sprint to the top in the world, and the trend of amino acid industry basically took shape.
Leading condiment enterprises in China
In 2006, Meihua Brand won the title of well-known trademark and the most competitive brand in China.
Sodium glutamate and nucleotide, two food flavors of plum blossom, have been competitive in the global market in terms of scale, technology and quality. Taking this as an industrial springboard, Meihua entered the field of condiments with high profile, hoping to build a leading condiment enterprise in China.
In 2007, Meihua cooperated with CCTV's "Everyday Diet" column to kick off brand building. In 2008, Meihua invited Ni Ping, a well-known domestic host, as the product image spokesperson. After just four years of strong brand campaign, Meihua has completed the transformation from the invisible champion to the top three brands of monosodium glutamate, and has rapidly grown from an industrial brand to a well-known popular brand.
With the advantages of production scale, technology, brand, channel and capital, Meihua will extend from the existing traditional condiments to new ones, provide consumers with healthy, delicious and nutritious condiments, and strive to build a leading brand in the condiment industry. In the near future, plum blossom series condiments will become a beautiful landscape in China kitchen, providing a package of seasoning solutions for China cuisine, and finally realizing the brand strategic vision of "one plum blossom, one China".