Since its establishment, Liaoning Li Shen Health Beverage Co., Ltd. has established the development direction of health functional beverages with the starting point of developing local economy and improving the quality of life, the development concept of "health and safety as the basis, organic characteristics as the basis and advanced technology as the advantage" and relying on the advantages of being located in the national Liaoning (Benxi) Biomedical Science and Technology Industrial Base Park. The company invested in the acquisition and reorganization of Liaoning Yeshanli Co., Ltd., using the original production technology and equipment foundation and brand value of Yeshanli Company to further improve the management structure and clarify responsibilities; Improve the management system and coordinate the operation. It has successively established cooperative relations with Northeast Agricultural University, Shenyang Agricultural University, Liaoning Academy of Agricultural Sciences, Provincial Food Research Institute, Beijing Sanan Science and Technology Group and other scientific research units to improve the research and development capabilities of enterprises, develop high-tech, high-quality, healthy and safe health drinks, and put forward the development plan of "three steps for low, middle and high" and put it into practice.
"Low" means to restore the low-end products-Wild Mountain brand series beverages, optimize the introduction of eight new varieties of Wild Mountain beverages, sort out the sales channels, establish a sales network, restore the market, and lay the foundation for development;
"Zhong" means developing mid-range products, introducing new healthy and nutritious products with local characteristics, making full use of the rich local natural resources, and developing products such as "Yeshanli" pine nut walnut dew, coix seed peanut butter, iced grape juice, soda mineral water, etc., so as to improve product added value and market competitiveness. "Wild Mountain" pine nut walnut dew, coix seed peanut dew series plant protein drinks will fill the gap in beverage production in our province. At present, market research and product development have been completed, and equipment installation and debugging will be ready soon.
"High" means creating high-end products and developing "Li Shen" super-organic series of fruit and vegetable health drinks and traditional Chinese medicine health drinks. The advanced development concept will become the new development direction of health drinks (super-organic chicory ginseng tea currently developed).
Liaoning Li Shen Health Beverage Co., Ltd. now has seven automatic beverage production lines in ten series, including two-piece metal cans, three-piece cans, glass bottles and PET bottles, with an annual production capacity of 6 million boxes, a total output value of 95 million yuan, and a profit and tax190,000 yuan. At present, there are "Yeshanli" carbonated drinks, fruit juice drinks, glucose salt soda and other products, and the leading product Yeshanli sparkling beer drinks are favored by consumers. This product was recommended as a best-selling beverage at 1996 Liaoning Beverage & Food Exhibition, won the second-class gold award for excellent new products in Liaoning Province in 1997, won the national excellent project award for scientific and technological progress in food industry in 1999, was awarded the third-class award for scientific and technological progress by Liaoning Provincial Government and the second-class award for excellent new products by Provincial Department of Light Industry. Awarded the second prize of scientific and technological progress by this magazine, it was recognized as a provincial scientific and technological research achievement by the Provincial Science and Technology Commission, as a famous food in Liaoning by the Provincial Food Industry Association, as an outstanding new product award and recommended product of the national food industry scientific and technological progress by the China Food Industry Association, and as the second prize of the provincial light industry scientific and technological progress by the Provincial Light Industry Association. "Wild Mountain" was awarded as a famous trademark in Liaoning Province.
Liaoning Li Shen Health Beverage Co., Ltd. will rely on the perfect total quality management system, sound financial internal control system, scientific distribution system and modern management level, seize the opportunity, build an industrial base, improve its operational strength, gather many outstanding talents, use advanced human resources and technical means, pay attention to the introduction and development of science and technology, implement the sustainable development strategy of enterprises, and continuously expand the development space of enterprises. Relying on the modern ecological characteristic agricultural planting base, the agricultural industrialized enterprises that make drinks with high-quality characteristic agricultural products as raw materials are committed to the research and development, production, marketing and brand planning of organic functional health drinks according to market demand and their own advantages, focusing mainly on high-end catering channels, supermarket channels, group purchase channels, gift channels and circulation channels, and strive to achieve an annual production capacity of 30 million boxes with an output value of 470 million yuan. Thanks to the joint efforts of all staff, the company's product quality qualified rate reached 65,438+000%, customer satisfaction continued to improve, and product sales increased substantially. The company's goal is to make "Li Shen" beverage into a real famous brand in five years, base itself on Liaoning, go to the whole country, and let more consumers drink satisfactory products.