When a media novice just starts to do it, don't study everywhere, just aim at a point and start creating. First of all, you should know what your strengths are, what you are good at, what you can do and what you want to do, and then screen out your strengths. This advantage is a very important key for us to gallop from the media in the future. After we know the advantages, we need to choose the field, but we need to have a direction of attention when choosing. It is our chosen field, and it must be a small field in a very large field. For example, I want to choose the maternal and child field now, but there are many other tracks in the maternal and child field. The maternal and child field is just a big track, and there are many small tracks in it. For example, maternal and child health care, for example, is only aimed at Ma Bao, but also at infants and young children, and there are infants and young children aged 0 to 3, 3 to 6, and 6 to 12. There are also some courses on maintenance, diet and education. Which track segment do you want to make? Why do you have to divide it so finely? The finer the track, the more likely you are to lap fast. If you say that I only choose one mother-baby track and then I create everything, you may feel a lot of pressure. Because you are not very focused on creating content, you can't know exactly what you are doing. You said that you are from the media in the field of mother and baby, so which mother and baby are you going to be? As we said, what is the Internet? Is it operation, marketing, writing, shooting or which one? So we must divide this piece very carefully. Third, we only need to conduct benchmarking analysis, because we have just started to create, but many people have done very well in any small subdivision. We just need to find these excellent people and learn from them. Of course, you can't directly ask him why you are doing so well, but look at their accounts and their content, from their account planning to content output. Better take a list and record it. People who care don't necessarily need much. 10 to 20 is enough. Finally, we need to slowly produce our own characteristic content under the condition of vertical deep ploughing. Because if you have been learning from others, you will certainly learn neither fish nor fowl, and only create your own characteristics. Even if you have your own expression style, different content interpretation methods and different angles, you can quickly gain more fans and attention. As long as your content is very valuable, everyone is very willing to learn from you, learn from you and see your content. It's hard to say from the media, and it's not hard to say. As long as you find a way, it's really super easy, right?