? We have just seen Mi Meng's success, her shame and self-mockery. I think she's funny, she's crazy, she's teasing, and she's funny. However, this is only a superficial phenomenon. But who doesn't know how to do it casually, how can it be copied so easily? In fact, I don't know how many copies I have made in my heart: Why is Mi Meng so successful?
(1) Mi Meng has what all successful people have in common: courage, vision, contacts and professionalism. He holds a master's degree in literature and works in Du Nan. Mi Meng's departure coincided with the budding of the media. In just four months, the click rate of his WeChat official account article exceeded 100. Conveniently established the Everything Growth Media Co., Ltd., and recently opened the company to the fertile soil of Beijing's cultural industry. With such a move, Mi Meng really intends to enter the film and television industry, and she is ready to go. She seems to be hiring recently.
(2) Mi Meng is tough enough. For most entrepreneurial companies, it is natural to talk about investment, advertising and overtime planning. But that's not what I want to say. Mi Meng's cruelty is to the people around him. He is bold enough to criticize and laugh at himself, and knows how to "consume" people around him. For example, she wrote "Oh, my 8-year-old son fell in love for the fourth time", and she consumed her son, and the click-through rate was extremely high. The interaction between the comment area and the fans is very close to the people, and even some daring fans spoof Mi Meng and say that she is his wife, but Mi Meng is not angry. Another example is "I feel happy to be abused by employees every day". Boring office life is written by her. In the eyes of the secular, the scene in the office, employees' flattery and even fear of the boss disappeared. Instead, it is an entertainment spirit that tears and hurts each other. This completely caters to the tastes of white-collar workers who are walking on thin ice in the workplace. As a new human in the workplace, 8090 is eager to have such an office atmosphere. Of course, this is also related to the nature of the work. Some units require meticulous work style and rigorous work attitude. Is it a bit out of place to be too funny and too active? What's more, this is just a reflection of Mi Meng's words. Really can't say that every minute is waiting.
(3) Mi Meng dared to write "I bought a house by helping my friends." Yes, you are not mistaken. This is Mi Meng's style. I thought she would write dirty, even explicit. But in the end, people turn their pens to give you full positive energy. And most of Mi Meng's articles are similar in style. "Laughing and cursing are written" is too common here in Mimeng, and even the Sichuan dialect of swearing sometimes appears in the article, which is not only incomprehensible to read, but also very grounded. This writing may be more in line with people's habit of digesting culture in the fast food era, and it has a thorough analysis of profound and complex social phenomena and unique views. You don't feel that she is preaching, but more like an old friend who is not serious and joking with you. Unconsciously, she has influenced her thoughts imperceptibly. Think about it slowly when you react. Anyway, she has said what she needs to say.
(4) Mi Meng is an out-and-out title party. In its official number, it has repeatedly talked about their company's emphasis on titles. As a hard indicator of new employee assessment, the selection of a professional title needs to be discussed in many ways. Mi Meng said frankly: For WeChat official account's article, if the title is eye-catching, it will naturally increase the click-through rate. Your article is already half successful. (This is worthy of careful study by the Codeword Party.)
(5) Mi Meng is good at advertising soft text. She chats with you like a familiar friend and unconsciously implants advertisements. Sometimes she tells you naked that Amway is coming. Different from popular soft articles, her advertising soft articles start with a story full of sound and emotion, and then the article and the advertisement are seamlessly connected at the end. There are even low-advertising soft articles that show the traces of advertising naked on the title. I have to say that Mi Meng is a master of product placement: people do it in soft language, advertisers take money, and fans' hearts are captured.
(6) Mi Meng interacts frequently with fans and is intimate. Some fans asked Mi Meng to take a photo in the comment area and send photos of the unit's small fresh meat. Others will directly vomit Mi Meng, and Mi Meng's reply is always playful and sharp. In order to make fans laugh, people's replies are very thoughtful. You will find that every article has a bright spot in the comments section. Mi Meng and his fans have been friends for many years.
(7) Mi Meng has a high degree of "self-opening". Claiming to be a female hooligan in the literary and art circles, she laughed at herself for being fat, pie-faced, ugly, foodie and second-rate, and also revealed that she especially likes crayfish. In addition, its employees and their families are also highly exposed. Presumably this is what everyone likes to see, which not only satisfies your curiosity, but also gives you candy to eat. It seems that the person who wrote the article is standing in front of you, and her life emerges in front of you. Readers and friends are very happy to see such Mi Meng, and feel that she really resonates with herself. And I think such a woman is very cute in life. It is not difficult to find such an ordinary woman in life. She has your shadow and mine. In fact, everyone is fascinated by clever marketing. She is too good at using the herd effect to consume the public's psychology. Although it has its own celebrity effect, it has lost its aura and taken the people-friendly route.
(8) Comparing Reading at Ten o'clock: Both of them are big, the click rate is similar, and the comment area is equally wonderful. No matter from the workplace or about the marriage between men and women, we pay more attention to self-awakening and self-growth. The ten-point view is also unique, daring to jump out of fixed thinking and break the tradition. It's only ten o'clock, and we have been following the road similar to traditional literature, cutting into the theme with the story as the fuse, and clearly guarding the pure land. Or break the sediment of death and lead you to think that there should be another way of life.
I have to say that ten o'clock is the WeChat official account that I have been paying attention to. As for WeChat official account in Mimeng, I have already closed it. Yesterday, I brushed my circle of friends and entered an article that caught my attention again, so I wondered why Mi Meng was so successful. Frankly speaking, I didn't think much about Mi Meng's official name before, but I forgot it after reading and laughing. Sometimes I even think that this woman is playing a prank. Her vulgar side is totally out of line with her horse status. ?
? Whether you like it or not, if someone buys her account, it means that Mi Meng has succeeded, so sometimes don't look down on pop culture with the shelf of literati, and don't take it too seriously. Seriously, you lose. Understand that culture is not necessarily a minority. Sometimes, isn't it good to be grounded?
In fact, whether it is ten o'clock or Mimeng, sometimes we really need fragmented reading to kill time. If I want to find a word to describe Mi Meng's article, I think it's best to use her favorite "spicy crayfish". As for the ten-point essay, forgive me for not finding a more suitable word. Maybe "health porridge" is more suitable.
? When you see an article that suits your mood, it may have given you a shot in the arm. However, you remember what you should remember and forget what you should forget. Life is still not slow, you have to pay off the mortgage and car loan, and you have to go to work seriously. If you finish reading the article, your life will be suddenly enlightened and you have the energy to make important decisions. Dear, please believe me. That is really not the energy that the article makes you enlightened. It is something that your subconscious has been brewing for a long time, and now it is finally clearly visible and surfaced.