First, there is no requirement for shops.
Be careful when you meet a project brand that claims to be able to open a store in a large area! Because a mature milk tea franchise brand must have a mature franchise model, which should include the following contents: product positioning, market positioning, price positioning, site selection strategy, business strategy and so on. Therefore, every link of opening a store will have requirements. If there is no requirement, brands that only know that they want money are likely to be liars.
Second, the joining fee is free.
Nothing for nothing. Some swindlers claim that the joining fee is free, but in fact they just change the cost. Think about equipment and raw materials, and ask investors for money, which is often very expensive.
For example, a milk tea brand has an initial fee of 20,000 yuan, and the franchisee promises to distribute the goods for free of charge of 25,000 yuan. Isn't this a free profit for franchisees? Actually, it is not. In fact, the swindler distributes goods to franchisees at the so-called guided sales price, and the actual cost is only several thousand yuan. They are just catching the trap set by greedy franchisees.
Third, the location of stores is not required, and the number of stores is unlimited.
Site selection plays a decisive role in the life and death of milk tea franchise stores, that is to say, shops with successful site selection will basically not lose money, and shops with failed site selection will inevitably lose money. But as long as you have a place, he will tell you that you can open a shop.
Therefore, entrepreneurs must be careful when they encounter such brands, so as not to be deceived. Regular milk tea franchise stores need at least 10 square meters, and businesses will have regional protection, so it is impossible not to limit the number of stores.
Fourth, the number of shops is fraudulent.
Mature milk tea brands will have many franchise stores all over the country. If you ask him where all the franchise stores are, he is vague and changes the subject to attract your attention, it must be a liar.
Extended data
Matters needing attention in joining milk tea
1. funds: plan the storefront, milk tea materials, rent and other issues of the tea shop according to your own funds, and rationally allocate all funds to avoid the problem of difficult capital turnover.
2. Market analysis: Do a good job in market analysis before opening a store, determine your own market goals, and set different sales prices according to your different customers; Pay attention to public tastes and social trends, so as to design publicity programs.
3. Store location: Store location is very important. The location of the tea shop should pay attention to the places where there are many people and young people, and it also depends on whether there are the same types of shops competing around the shop.