When Metersbonwe Bang Wei and Samma just founded their brands, China could get very few brand clothes. At that time, many well-known brands did well, on the one hand, because customers' consumption concept was not mature, on the other hand, because the market competition at that time was not so obvious.

I still remember a Shanghai clothing boss I once knew. He applied to register a well-known brand, then went to Qipu Road Market to wholesale clothes and went home to change the trademark logo. After a year or two, he finally started his own famous brand, which is still the top brand in Shanghai. Naturally, these well-known brands pay for star packaging and join the chain, expanding their own camp, promoting their own sales and expanding their popularity.

The fundamental reason why they did well at that time was that there were not many competitors in the domestic market at that time, and then they felt worse and worse. That's because more and more competitors, such as Uniqlo, have a great impact on those well-known brands. I still remember that two years ago, Uniqlo and many well-known brand enterprises released a lot of clothes with joint names, and every news was pushed to the market, which became a hot cake, indicating that the demand in China clothing market may be quite large. But why Uniqlo can do so well, the important thing is that the quality of their products is really popular. These three famous brands all rose in the same era, and some of them have declined in this era.

In their heyday, they were huge and influential among young people. However, because of its large size, independent innovation is not as good as new well-known brands or small well-known brands, and it is not well integrated with the current self-media platform, which is also fulfilling the law of "the ship is difficult to turn around". If these three famous brands have no overall change countermeasures, it is estimated that they will be killed on the beach by wave after wave.