1, hot spot: every operator knows hot spots, which is a cliche. Hotspots can be said to be the simplest way of learning, which can incite very high traffic in a short time, which is beyond the reach of ordinary topics.

2, low threshold: the deep logic behind the explosion is called low threshold, and everything that explodes has such logic. A short video that is suitable for all ages or can be understood by a square dance aunt is likely to become an explosion, because its communication cost is very low, not just for a specific group of people.

3. Generate * * * sound: If you want your short video to be an explosion, you must generate * * * sound with the fans of the user. * * * sound is divided into forward * * * sound and reverse * * * sound. Positive * * * sounds are others' recognition of you, while negative * * * sounds are others' disapproval of you. Identity will bring the embodiment of identity value, and disagreement will bring controversy, both of which are easy to cause hot discussion among fans, which in turn will lead to topics, and the probability of outbreak is even greater.

4. Star effect: Stars have enough influence on our lives. It is a good way to interact emotionally with users through entertainment, so that users can enjoy the spirit and convey our own value at the same time. In addition to entertainment gossip, you can also write other content related to stars, and cooperate with stars for live interviews and chats. Such content is actually enough for users.