Advertising language should be fluent and catchy, with proper emphasis on pronunciation, intonation and phonology, so as to be readable and grasp the eyes and hearts of the audience. It is not difficult to find that many advertising words are rhyming, such as Nongfu Spring, which is a little sweet, well-conditioned, made by Gree, dandruff disappeared without a trace, hair is more outstanding, and so on.
Creative standards of advertising language
The theme is prominent, and the advertising title is a high summary of the advertising text. The advertising theme and information it summarizes must be clear and concentrated, so that people can understand what the advertisement mainly promotes when they see the advertisement. An advertising language can choose different appeal points, that is, emphasize different things, but always highlight one aspect.
For example, the slogan of Shenzhou water heater is safe and gas-saving, which makes it easy to focus on the differences of water heaters and grasp the special requirements of consumers for quality. Another example is Nokia's advertising slogan "people-oriented technology", although this sentence was not first put forward by Nokia.
However, it showed the company's entrepreneurial concept to consumers, which made everyone feel convinced of the company and products, thus generating trust in product quality and after-sales service.