Internet advertising is different from traditional TV broadcast advertising. It is suitable for young people. Traditional media advertising can't go beyond geographical restrictions, but can only make an online advertisement in a certain area, which can be seen by netizens all over the world. The second feature is that its cost is relatively low. The advertising prices of radio advertisements, newspapers and magazines are relatively high, which is beyond the affordability of many individuals. Online advertising is worth saving the printing of newspapers and radio stations. The third is that the transaction probability is very high. Generally, quick-frozen advertisements are passively accepted by traditional media, which is not easy to produce results. However, most people who visit advertisements on the Internet come to inquire with a desire to buy. The possibility of a transaction has greatly increased. Fourthly, multimedia dynamic Internet advertisements can be sincere and dynamic multimedia advertisements required by operators, which are incomparable to other newspapers, magazines and radio advertisements. The sixth advantage is that, on the one hand, the release and feedback of information are very timely, which takes only four hours or even less. The fifth is in terms of interactivity. This is a new mode of one-on-one direct communication. Seventh, online advertising can carry a huge amount of information. The presentation mode is not translation, but layer-by-layer click and interaction. The disadvantage of online advertising and Internet advertising is obvious coverage, accounting for only 2% to 10% of the urban population. Another disadvantage is that its effect is difficult to evaluate.