The first trick: hide the sky and cross the sea
Many brands are under the slogan of 100% imported or imported brands. The actual merchants only import a small part, and most of them are produced with domestic materials and technology.
Imported products are the same as domestic products in packaging, size and even color. Merchants sell at import prices. Can you tell the truth? In order to prove the "authenticity" of their imports, merchants can also issue import declaration forms and certificates of origin, and promise to pay 10% for one fake, so that you can believe it. If you buy this kind of fake goods, if you want to distinguish between imported goods and domestic products and get justice, you must become an employee of the company and inquire into the inside story, otherwise your chances of winning the case are almost zero.
The second trick: the tree blooms.
The base material of reinforced composite wood floor is made of logs which are crushed, cooked at high temperature to eliminate all kinds of molds, and then pressed with formaldehyde glue. The standard product color is the color of wood itself (white, yellow, brown). Many consumers are looking for a healthy, green and environmentally friendly product because the reinforced composite wood floor will release formaldehyde into the air, which will do harm to air quality. Some enterprises have found that many consumers are not very clear about the difference between green and green. Therefore, green pigment was added to the substrate, and the substrate was dyed green for publicity. In the production process of green substrate, green environmental protection factors are added or green products are promoted to be more waterproof and reduce formaldehyde release than natural substrates. In fact, green and non-green have nothing to do with waterproof, formaldehyde emission and environmental protection. For a time, every household is engaged in green environmental protection, which seems to have strengthened the environmental protection of composite wood floors and made great progress. Those consumers who choose green substrates have become victims of 100%.
The third measure: fish in troubled waters
The quality of laminate flooring depends on the selection and collocation of raw materials and the processing accuracy of products. There is no difference in size between imported plates and domestic plates, and there is no difference between imported plates and domestic plates if they are produced according to the same technical requirements mentioned above. The product has nothing to do with the length and width of each board. Some manufacturers see floors of a certain size, such as 1290* 195*8 or 65438. The price of long board has risen accordingly, and the sales volume is good. Manufacturers no longer argue about the length of plates, but reduce the production of short plates and mass produce long plates. At one time, "imported" boards surged, and consumers could buy "imported boards" at a lower price than imported boards. The biggest beneficiary is that long boards are all imported boards, confusing the market and winning by chaos.
The fourth measure: stealing the beam and changing the column.
The tongue-and-groove socket structure adopted by the first generation of reinforced composite wood flooring can ensure that the products will not be stitched and degummed during installation and glue pouring. In practical use, it is found that in China, the ground height difference is too large (as high as 10mm/m, the standard requirement is less than 2mm/m), the installation of workers is not serious enough, and the gluing is uneven and unsatisfactory, so that some floors of individual households will crack. Merchants then introduced thickening plates and locking plates to solve the above problems. Some merchants produce so-called "double locking", "three locking" and "four locking" floors in order to increase their "locking" function in publicity, which gives consumers the impression that the higher the locking level, the better the quality. In fact, whether the floor is firmly connected does not depend on the locking stages, but on the chamfering angle and chamfering area of the locking plate, just like using too many locking stages. At the earliest time, manufacturers produced locking plates to increase the adhesion of floors, but in the end they increased the number of locking stages and produced locking floors to deceive consumers.
The fifth measure: anti-customer first
Merchants who pay attention to quality and brand always sell their products in the image of a specialty store or a single brand. Judging from the current situation, an old brand with a single brand for more than 8 years can be called a brand board. The quality is guaranteed and the sales volume has been good. Such as Icon, Life Home, Parker and other brands. But those new entrants don't care so much. They take more brands of floors and sell them in every store, big and small. A unit (or enterprise) packages several brands, and dozens of brands are sold in various stores. The products are divided into three or five categories with good quality. Occasionally it can pass the national standard, and its service life can reach 5-6 years. The poor quality is that none of them can pass the national standard, and the product can only be used for three to five months.
Although each brand of these businesses doesn't sell very well and its popularity is not high, the sales of dozens of brands add up to a considerable number, even reaching the top spot, realizing the strategy of "turning customers into customers", and the customers who buy these brands are out-and-out victims. What's more, such manufacturers join hands with decoration and engineering companies to promote this low-quality and low-priced laminated flooring to consumers, which is also called "preferential treatment".
The sixth trick: a series of tricks
Since the quality of laminate flooring is inseparable, selling qualified products and unqualified products can only be decided by the professional ethics and conscience of merchants, and a large number of merchants are not subject to such constraints. In order to turn low-quality and low-priced or qualified laminate flooring into qualified, "famous brand" and "imported" laminate flooring for consumers, merchants use a series of means to package inferior products and integrate their images. In order to convince customers that low-quality products are good products, a large number of circumstantial evidence, case proofs, inspection reports and other means are used to publicize, so there is a strange phenomenon in laminated wood floors-certificates are flying all over the sky. The types of certificates are: China Top Ten Brand Certificate, Consumer Trustworthiness Certificate, Quality Gold Certificate, Import Declaration Certificate, Forest Products Association, Consumers Association, Decoration Association Recommendation, Wood Floor Association, Green Building Material Certification, Waterproof Certificate, European Environmental Protection, European Floor Association Certificate, 3. 15 Quality Certificate, ten ring Certificate, Product Quality Exemption Certificate, Comfortable Demonstration Project Certificate, Quality Miles, and so on. Kloc-0/400 environmental management certification, ISO900 1 quality and technology certification, provincial famous product certification, insurance company guarantee, contract-abiding letter of credit, national authoritative testing certificate, non-toxic certification and other hundreds of certificates, plus exquisite packaging and posters full of "foreign flavor", can consumers believe it? Of course, I also believe that some certificates are "real", but when you buy them, do you have to check whose certificates are real and whose ones are fake before you buy the board? China people have the habit of believing in certificates. With the promotion of a series of certificates, who will not be fooled?
The seventh measure: Li Stiff
In order to realize the "competition" between inferior boards and qualified boards, the sample selection of inferior boards in shopping malls is the same as that of qualified boards, even exceeding the quality of brand boards, and consistent with qualified boards in product specifications, colors, prices and publicity materials. In the publicity, I used misleading methods to say that my plate is "XX deck" and "full drilling" series, 18000 turns ultra-wear-resistant, 36000 turns ultra-wear-resistant, how low the formaldehyde content in the product is, and how hard the substrate is. How can consumers know that the hardness of the substrate is related to the amount of formaldehyde glue? How can consumers immediately judge the wear resistance of laminate flooring at rpm? How can consumers know "XX"? No matter what the standard is, whether it is the industry level or the misleading of the merchants, the merchants will finally install ordinary laminate flooring or low-quality laminate flooring as usual, and the merchants will achieve their goals.
The eighth measure: rebirth
In order to further reduce the cost of laminate flooring, it is outdated to reduce the density of substrate and alumina wear-resistant layer. Now some manufacturers have adopted formaldehyde glue instead of melamine glue and white sugar glue instead of formaldehyde glue. These laminated wood floors are not only wear-resistant, but also have no adhesion between layers and weak waterproof and deformation resistance. As a result, the color of the floor changed after a few months. The glue used for bonding is white latex instead of D3 glue, and the degree of bonding is reduced. The mulch film is single-layer instead of double-layer, and sand is added to the substrate to increase the "weight" and "strength" of the substrate, giving people a feeling of high hardness. You have to ask how low the price of laminate flooring is, depending on how high the manufacturer is. In short, no matter how low the price is, the merchants will keep enough profits. The lower the price of laminate flooring, the higher the profit rate.
The ninth trick: honey trap
The reinforced composite wood floor has formaldehyde release, and the detection methods are divided into:
Test method limit standard limit sign
Puncture extraction method ≤9mg/ 100gE 1 grade.
Dryer method ≤ 1.5mg/m3E 1 grade.
Climate box method ≤0. 12mg/m3E 1 class.
The three detection methods have different values and the same quality. In order to cover up the shortcomings of household pollution caused by formaldehyde release, most merchants show consumers the test reports of climate box method and dryer method, which seem to be of low quality, giving customers the illusion that there is almost no formaldehyde release. In order to prove that their formaldehyde emission is small, some merchants adopt a high reward method, promising that whoever finds that the formaldehyde content of their products exceeds the national standard will be rewarded heavily, and put a harmless coat on the strengthened floor, which will give customers an illusion. In many countries, it is forbidden to use laminate flooring at home, and it can only be used in public places, which is why laminate flooring is harmful and unsolvable. In fact, products that meet national standards are harmful as usual, just as cigarettes that meet national standards are harmful to people. Smoking harms one person and formaldehyde pollution harms the whole family. In addition, please invite a famous star to advertise and add some anti-counterfeiting functions to the product. It can also achieve the purpose of reassuring consumers. The name of the company is very nice: "XX Import and Export Service Company" gives the impression of importing floors, but in fact?
The tenth trick: walking is the best.
The quality of laminate flooring can't be distinguished by naked eyes, but businesses know when laminate flooring will go wrong. Before customers complained a lot, they changed their company address and contact number, and the mall changed another brand label, door-to-door advertisements and promotional materials, giving people the illusion of changing the owner and brand. In fact, they are still the same boss and sell the same inferior board. These bosses have caught the customers: "cheap products, ten people look at nine people's hearts", and they don't make a fortune by making use of this irrational consumption, but also do the strengthening floor business? There are several inferior board kings in Shenzhen who have changed dozens of brands, and their business is booming. The market of reinforced composite wood flooring below 75.00 yuan /m2 (inclusive) is almost monopolized by these landlords.
Do you think these deceptive tricks in the floor market are "clever"? In fact, as long as you read the above carefully, you will never be fooled by these businesses again next time.