Since its establishment in 2009, the company has been taking "truth, goodness and beauty" as its culture, "serving the people wholeheartedly" as its purpose, adhering to the central idea of people-oriented, and comprehensively focusing on the layout of people's livelihood industries. From the initial single physical industry and products, it has developed into a large-scale online and offline Internet enterprise rooted in six provincial capitals, 15 industries and a thousand manufacturers alliance. The company has nearly 1,000 direct sales stores, more than 4,000 full-time business personnel and nearly 10,000 part-time promotion personnel throughout the country. With a strong sales team and physical stores as the network format, combined with a professional Internet R&D team, fresh department stores, decoration and construction, home decoration, entertainment and education, nutrition and health, Chinese and Western medical care, tourism culture, beauty and health, logistics in the same city, recruitment and training, making friends, advertising games, self-operated products, live video.