There must be direct sales in China. First, it's just a marketing tool. As a marketing method, we don't have to regard it as a tiger or a leopard. Under the guidance of the Party and the government, we can make bold use of it according to China's national conditions. Yu Guangyuan, a famous economist, once said: It is a sales model combining communication and sales. As far as the mode is concerned, there is no question of right or wrong, but a question of choice and how to do it well. He also said: it is a better marketing method, and market circulation is to engage in various forms, of course. As a marketing method, if you can accept the effective management of the government, abide by the law, and the enterprises and employees can self-discipline and standardize their operations, won't you be able to play its role effectively? Who would disagree? A market economy means letting a hundred flowers blossom. As a marketing method, direct selling certainly has its living space as long as it abides by laws and regulations. Second, direct selling into China is a necessity of "invigorating the economy and reforming and opening up". This marketing method originated in the United States in the 1940s, and now it has entered hundreds of countries, with tens of millions of people operating it, and dozens of them are standardizing the operation. Why didn't Chinese mainland have a chance to survive before the reform and opening up? Because it should be consistent with the comprehensive factors such as the level of economic development, the degree of democratic consciousness, the level of legalization, and the maturity of consumers. Reform has gradually loosened policies, improved the legal system, improved the economic level and improved people's living standards. Regardless of the increase in foreign exchanges between the government, enterprises and individuals, many factors have contributed to the direct selling industry in China, which is brought together by three aspects; The first is foreign companies. They have been coveting this fat meat in China market for a long time, so it is natural to push it forward at the right time. Followed by domestic companies. With the increasingly cruel market competition, although they have made great efforts, they still can't get rid of the embarrassment of poor sales and backlog of goods. As soon as foreign companies clear the obstacles, they naturally want to take their chances. Private enterprises, in particular, can make great achievements by relying on the advantages of freedom of decision-making and autonomy. Finally, there are practitioners. The spring breeze of invigorating the economy at home and opening up to the outside world has awakened people's economic consciousness and made their pent-up energy come out of generate. They have been looking for opportunities to do business in the sea to try their hand. When most people don't have capital (including experience, education, social relations, capital and other factors) and can't bear the risk of investment, this kind of industry with no investment or less investment, and consumers, that is, industries with independent entrepreneurial qualifications, will naturally be favored by people. Three or ten years have proved that the direct selling industry has a broad soil in China. Since direct selling landed in China, although there have been many unsatisfactory places, we should focus on its mainstream and essence. In fact, poisonous weeds will naturally coexist with fragrant flowers, and darkness will naturally coexist with sunlight. Moreover, many disappointments are not unique to direct selling, and there is no need for us to condemn direct selling. The operation of so many direct selling companies and the participation of so many people are actually human desires. This desire just cultivated the soil for direct selling to take root, sprout, blossom and bear fruit in China. Now that China has joined the WTO and is completely open to the outside world, the world direct selling will definitely penetrate on a large scale. Fourthly, direct selling adapts to China's national tradition and realistic national conditions. People in China like to get together and chat. Regardless of their size, they can invite friends and relatives for a drink and chat. Pursuing harmony and stability, cherishing friendship and attaching importance to relationships are all consistent with the ideas advocated by direct selling. With people's attention to business, business awareness is generally enhanced, and more and more business people. Since the great industrial revolution, the circulation link (that is, middlemen at all levels) has accounted for more than 60% of human wealth. When people discover this phenomenon, it will naturally lead to more and more people doing business crazily. With the advent of the Internet era, the transformation from industrialization to informationization will inevitably lead to the transformation of the traditional concept of employment. Direct selling can provide a lot of employment and entrepreneurial opportunities. Direct selling education is also to arouse people's enterprising spirit and guide people to be self-reliant, self-reliant and entrepreneurial. Therefore, direct selling not only conforms to the traditional people's feelings, but also adapts to the actual national conditions. As long as the management is perfect, it will be of great benefit to promoting social stability and people's living and working in peace. V. Opportunities for National Enterprises to Rush to the World Private enterprises in China, especially direct selling enterprises, have been able to grow up rapidly because they have made use of many advantages, such as favorable weather, geographical location, and human relations. Five thousand years of civilization and health culture are fertile soil, and reform and opening up have made a good climate. Their strong national consciousness and love for national conditions are the seeds of their success. In summing up "Ten Common Characteristics of the Rich in China", Forbes magazine pointed out that with the continuous expansion of enterprises and wealth, they are more and more confident to enter the international market. In the competition with international counterparts, we have a strong national self-esteem, which often becomes the driving force to create greater wealth. Private enterprises shoulder the heavy responsibility of revitalizing national enterprises. They want to attack the world and rush out on behalf of China to prove that there is a land in the east of the world called China. In the process of going global, direct selling enterprises have more advantages. The most important thing is that its way is interpersonal communication. Now it can be said that Chinese people are all over the world and enter by direct sales, which can relatively avoid many risks for individuals and enterprises. For foreigners, with China's accession to the WTO and Beijing's successful bid for the Olympic Games, on the one hand, they should know the needs of China as soon as possible; On the one hand, they also need a 5,000-year-old health culture and high-quality health care products, and health has no borders. Therefore, China enterprises and China products will soon win the trust and welcome of people all over the world. At this point, a northern enterprise took the lead in creating a model of great reference value for the international development of domestic enterprises. In just three years, he has won the support and support of people from 86 countries.

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