The company's production base is located in Luzhou, the famous wine city, the birthplace of Luzhou-flavor liquor with a long history. It has more than 600 employees, fixed assets of 60 million yuan, annual production capacity 10000 tons, and automatic wine filling and packaging production line 12. "Quality as the root, reputation as the first, win-win as the foundation" is the development purpose of Tang Xiaomi wine industry, and "commitment to customer success" is the business philosophy of Tang Xiaomi wine industry. Tang Xiaomi Wine Industry adheres to the policy of "making good products and making friends", vigorously improves the quality and enterprise grade of liquor, and constantly builds a strong brand of liquor.
The company focuses on internal management, expands the market, tries to integrate external superior management resources with internal superior production resources, realizes the combination of production, science and technology, information and service, and promotes the socialized industrialization development of production and circulation.
In view of the liquor market with upgraded market consumption, in 20 18, the company grandly launched the cultural wine gathering order, banquet order and light bottle aristocratic order. These series of products are emerging liquor brands tailored for young consumers after 80s and 90s in Tang Xiaomi liquor industry.
Jujiuling is the first liquor company in the liquor industry to develop 365 kinds of creative contents of Jiuling, with a product capacity of 50 ml, and developed various creative contents for party scenes. Highlighting the characteristics of products "delicious", "fun", "high" and "good to burn" set off a gathering and drinking climax among online celebrities.
The wine gathering order is a general order, and each wine bottle has a different wine order. Tearing off the outer label shows that everyone at the party takes turns to order. At the same time, the design of the wine list is very entertaining and interactive, which not only conforms to the warmth of young people's gathering, but also abandons the vulgarity and noise of the traditional general menu, and can easily create a good gathering atmosphere that conforms to the aesthetic taste of the post-80 s and post-90 s.
Wine collection order
Banquet order is the first concept of special wine such as wedding banquet, full moon banquet, celebration banquet, thank-you banquet and student banquet. It breaks the limitation of traditional 500 ml banquet wine, boldly designs 65,438+000ml high-value wine and advocates the new concept of healthy drinking, which is sought after by more and more young consumers.
Banquet order
Digital order is a major product plan of Tang Xiaomi wine industry in the next five to ten years, and it is also a trend to cater to the upgrading of light bottle wine consumption below 100 yuan.
"Getting rid of packaging, drinking good wine and letting consumers drink genuine pure grain and good wine have been carried out in the big family of Tang Xiaomi wine industry. The concept of "speaking with numbers" is emphasized everywhere in the product, from the proportion of grain to the terminal retail price in the wine label, which gives consumers the most intuitive visual impact.
In the future, the company will strive to build the core brand of "Light Bottle Noble Digital Order" to satisfy more and more consumers.
Digital order
Light bottle noble series light bottle wine adopts natural spring water. Through traditional brewing technology and modern equipment production technology, five high-quality green grains of wheat, peas, sorghum, rice and corn are used to develop high-quality liquor with "transparent wine quality, mellow taste, sweet taste and long aftertaste".
Survey data of domestic wine industry
The data shows that the rising speed of young consumer groups is on the rise, and the proportion of young male elite consumer groups with high education and high income in liquor consumption is increasing year by year. The three series launched by Tang Xiaomi Wine Industry combine unconventional hot topics in product design, and can also be freely played in combination with party scenes, which greatly enhances the interactive entertainment atmosphere of the party and shows the elegant cultural taste of the new generation of noble wine in light bottles.
If something is rare, its price is high-the rarer the better.
The upstart product "Guangping Noble Order" launched by Tang Xiaomi among many new liquor brands has broken through many consumers' previous impressions of Guangping Liquor. The product is represented by the digital content of grain proportion, speaks with numbers, and casts vivid digital memory symbols of Tang Xiaomi with unique ecological green resources and natural aristocratic quality.
In the future, light bottles of wine will once again stand at the forefront of the market. In the pursuit of liquor aesthetics, Tang Xiaomi is destined to become a natural aristocrat in the high-end market of light bottle wine.