sea cucumber porridge
Ingredients: sea cucumber, stem rice or glutinous rice 100g.
Method: Soak the sea cucumber and cut it clean. Slice it in water and cook it with rice to make porridge.
Function: tonify kidney and essence, nourish blood. Can be used for treating nocturnal emission, asthenia, sexual hypofunction, nocturnal emission, kidney deficiency, and frequent urination.
Yizhi stewed flower glue
Ingredients: Alpinia oxyphylla 10g, Morinda officinalis 19g, Lycium barbarum 10g, gelatin 75g, 2 pieces of ginger, 2 pieces of jujube (peeled) and a little salt.
Methods: Soak the flower glue in advance and cut it into blocks for later use. Put Fructus Alpinae Oxyphyllae, Radix Morindae Officinalis, Fructus Lycii, Rhizoma Zingiberis Recens, Fructus Jujubae, and Colla Corii Asini into a stewing pot, add appropriate amount of water, cover the stewing pot, put into the pot, simmer with water for 5 hours, and then take out. Season with salt.
Functions: Indications: kidney deficiency, soreness of waist and knees, weakness of legs and feet, frequency elimination, strangeness or lengthening, enuresis after drowning, nocturnal emission and premature ejaculation.
Fried oyster cake
Ingredients: 500g of fresh oyster meat, 80g of bean flour, egg 1 piece, green garlic sprout15g, cooked oil100g, salt, soy sauce and pepper.
Method:
(1) Add water to the bean flour and mix with the market sauce. Add salt and minced garlic, pour on the oyster meat and mix well.
(2) heating the lard in the pot, evenly spreading the oyster meat on the bottom of the pot, beating in 1 eggs, evenly spreading on the oyster meat, turning over after the lower layer of the oyster meat is crisp, adding a proper amount of lard, frying on both sides, adding soy sauce and pepper, and serving.
Function: Yiyang tonify kidney
Sea cucumber pigeon eggs decoction
Ingredients: 20g of cistanche deserticola, 0g of sea cucumber150g, 4 red dates (removed), 0/2 pigeon eggs/kloc-0, a little salt.
Method:
(1) Soak sea cucumbers thoroughly with water in advance, remove internal organs and inner wall membranes, and wash them with water for later use.
(2) Cook pigeon eggs in a clear water pot, take it out, soak it in cold water, and peel off the shell for later use.
(3) Wash Cistanche deserticola with clear water and slice it for later use.
(4) Four red dates, washed with clear water, and drunk for later use.
(5) Put all the above materials together in a clay pot, add a proper amount of water, cook for 3 hours on medium fire, and add a little salt to taste.
Function: It can be used to treat nocturnal emission, fatigue, impotence, nocturnal emission, etc.
Braised leek in oyster sauce
【 eat leek for tonifying kidney and strengthening yang 】
Ingredients: 30g oyster sauce (mussel meat can also be used instead), 60g leek, and a little salt.
Method:
(1) Soak oyster sauce thoroughly in warm water, wash leek and cut into pieces.
(2) Put the leek and oyster sauce into the pot, add a proper amount of water, simmer over high fire, and season to serve.
Efficacy: nourishing yin and strengthening yang. Shrimp-Shrimp tastes delicious and has high nourishing and medicinal effects. Traditional Chinese medicine believes that it is sweet, salty and warm, and has the functions of strengthening yang, tonifying kidney, replenishing essence and promoting lactation. Anyone who has been ill for a long time, is short of breath and weak, and doesn't think about diet can take it as nourishing food. People often eat shrimp, which has the function of strengthening the body.
Mussels-Mussels are also called pearl vegetables and shell vegetables. It is rich in protein, iodine, B vitamins, zinc, iron, calcium and phosphorus. It is salty in taste and warm in nature, and has the effects of warming kidney, solidifying essence, benefiting qi and tonifying deficiency. It is suitable for male sexual dysfunction, nocturnal emission, impotence, house fatigue and diabetes. Men who eat regularly can keep fit and enhance sexual function.
Misgurnus anguillicaudatus contains high-quality protein, fat, vitamin A, vitamin b 1, nicotinic acid, iron, phosphorus and calcium. Sweet in taste and flat in nature, it has the effects of invigorating the middle energizer, nourishing the kidney and producing sperm. It has a good effect on regulating sexual function. Misgurnus anguillicaudatus contains a special protein, which can promote sperm formation. Adult men often eat loach, which can nourish and strengthen the body.
Donkey meat-As the saying goes, "There is goose meat in the sky and donkey meat on the ground." Donkey meat tastes delicious and is a kind of meat with high protein, low fat and low cholesterol. Chinese medicine believes that donkey meat tastes sweet and cool, and has the effects of invigorating qi and nourishing blood, nourishing yin and strengthening yang, calming the nerves and relieving annoyance. Donkey kidney, sweet and warm, benefits kidney yang, tendons and bones. Can be used for treating impotence, soreness of waist and knees, etc.
Oysters-Oysters are also called oyster clams and oysters. It is rich in zinc, iron, phosphorus, calcium, high-quality protein, sugar and other vitamins. It is salty in taste and slightly cold in nature, and has the effects of nourishing yin and suppressing yang, tonifying kidney and astringent essence. Men who often eat oysters can improve sexual function and sperm quality. It has a good effect on male nocturnal emission, fatigue, kidney deficiency and impotence.
Quails-Quails As the saying goes, "If you want to eat birds, count the quails first". Quail meat is tender and fragrant, fragrant but not greasy, and has always been listed as the top grade among wild birds. Quail meat is not only delicious and nutritious, but also contains a variety of inorganic salts, lecithin, hormones and a variety of essential amino acids. Quail meat and eggs are good supplements, which have the function of nourishing and strengthening. Chinese medicine believes that quail meat can "replenish five internal organs, benefit essence and blood, warm kidney and help yang". Men often eat quail, which can enhance sexual function, increase strength and strengthen bones and muscles.
Eggs-Eggs are the nutritional carrier of human sexual function and the best "reducing agent" to restore vitality after sexual life. A few days before the wedding, Arabs mainly burn eggs with scallions to ensure the happiness of sex on the wedding night. Indian doctors suggest that couples should drink more rice porridge boiled with eggs, milk and honey before having sex. In our country, the custom of frying eggs and eating wedding wine is also very popular. Newlyweds have frequent sexual life and consume a lot of energy. Supplementing eggs helps to restore physical strength quickly.
Snake meat-In recent years, eating snake meat has become a fashion. When two snakes mate, it will last for a long time (6 ~ 24 hours for a poisonous snake), and eating snake meat can effectively prolong sexual life.
Dove meat-Pigeons have strong reproductive ability and strong sexual desire, and males and females mate frequently. This is because the secretion of sex hormones in pigeons is particularly strong, so people regard pigeons as a wonderful product to help yang and strengthen the body, and think that they have the functions of tonifying kidney and qi and enhancing sexual function. The effect of white pigeon eggs is better than that of white pigeon meat. According to the determination, pigeon eggs, like pigeon meat, are rich in protein, vitamins, iron and other ingredients, and have high nutritional value. The following dietotherapy remedies have a good effect of replenishing essence and tonifying kidney.
(1) Take half pigeon meat, Morinda officinalis 10g, Yam 10g, Lycium barbarum 10g, stew the meat and eat the meat in soup. Or use squab with medicine. If it is dry after taking it, you can also stew squab with tremella in proper amount to make it up but not dry.
(2) Or take 2 white pigeon eggs, Lycium barbarum 10g and longan meat 5g, and put them into the white pigeon eggs to cook. You can add a little rock sugar when eating. If you don't like sweets, you can add a little salt to taste, or you can take medicine and introduce it into your kidneys.
Dog meat-dog meat is sweet, salty and warm, which is beneficial to the spleen and stomach, nourishing and strengthening yang. According to Compendium of Materia Medica, dog meat has the functions of "calming five internal organs, benefiting qi, tonifying kidney and regulating stomach". Warm waist and knees, strengthen strength, repair five strains and seven injuries, and repair blood vessels. Roasting dog meat with black beans and drinking soup can treat impotence and premature ejaculation. Boiling dog meat with ginger can warm kidney, strengthen yang, dispel cold and relieve pain. Dog meat is warm, and if you eat too much, you will get angry. Not suitable for people in the summer sun.
Leek-Leek is also called Cao Yang, Lazy Vegetable, Longevity Leek, Flat Vegetable, etc. Many famous poets in ancient China mentioned leeks in their poems, such as Du Fu's "Chopping leeks in spring rain, a pipe in a new kitchen". Su Shi, a poet in the Song Dynasty, said: "The east wind blows me cold, and Artemisia annua tries spring vegetables." It can be seen that leeks have been loved and valued by our people since ancient times. Leek is not only fresh and delicious, but also nutritious. According to the analysis, every 500g of leek contains more than protein10g, 3.0g of fat, 0.9g of carbohydrate/kloc-9, 280mg of calcium, 225mg of phosphorus, 6.5mg of iron, 95mg of vitamin C and 0.7.5mg of carotene/kloc-(except cauliflower, the highest content).
Modern medical research has proved that leek not only contains more cellulose, which can increase gastrointestinal peristalsis, is beneficial to habitual constipation and is of great significance to the prevention of intestinal cancer, but also contains volatile oil and sulfur-containing compounds, which can promote appetite, sterilize and reduce blood fat. Therefore, it is beneficial to patients with hyperlipidemia and coronary heart disease. Leek is also a traditional Chinese medicine, which has been widely used since ancient times. "Herbal Supplement" wrote: "Chinese chives warm the middle and lower the qi, tonify deficiency, harmonize viscera and make people eat them, Yiyang." Compendium of Materia Medica also says that leek can nourish the liver and life, and cure frequent urination and enuresis. Amaranth is called "Cao Yang" in Pharmacopoeia because it warms the liver and kidney, helps yang to solidify sperm. Leek seed is an excitant, which has the functions of consolidating sperm, strengthening yang, tonifying kidney, treating leukorrhagia and warming waist and knees, and is suitable for impotence, nocturnal emission and polyuria. Grinding leek seeds into powder and taking it with boiling water every morning and evening 15g is effective in treating impotence. Taking leek root decoction orally can cure night sweats and spontaneous sweating.
Litchi-Litchi contains pectin, malic acid, citric acid, free amino acids, fructose, glucose, iron, calcium, phosphorus, carotene, vitamin b 1, vitamin C and crude fiber. Traditional Chinese medicine believes that litchi is sweet in taste and warm in nature, and has the effects of nourishing qi and blood, replenishing essence and marrow, promoting fluid production, harmonizing stomach, strengthening muscles and caring skin. It is not only a health-care fruit for strengthening the body and caring skin, but also can be used to treat diseases such as body fluid deficiency, kidney deficiency, wet dream, diarrhea due to spleen deficiency, amnesia and insomnia. Modern medical research has found that litchi can improve people's digestive function and blood circulation, so it has the function of moisturizing and beautifying; Can improve human sexual function, and can be used for treating nocturnal emission, impotence, premature ejaculation, chills, anemia, soreness of waist and knees, insomnia and amnesia caused by kidney-yang deficiency. For patients with thin skin, dark skin, impotence and premature ejaculation, take dried litchi 10 tablets, Schisandra chinensis 10g, and Cherokee rose 15g, and take them in water once a day. Long-term use can strengthen the body and treat diseases. But litchi is warm and can't be eaten more. People with internal heat and liver fire should not eat litchi.
Sparrow-Sparrow meat contains protein, fat, carbohydrates, inorganic salts, vitamin b 1, vitamin b2, etc. According to the secret recipe of food supplement, sparrow meat can "replenish the five internal organs, replenish essence, warm the waist and knees, open the yang channel, reduce stool and treat women's bloody leukorrhagia." Chinese medicine believes that sparrow meat can nourish yin and replenish essence, which is a good product for strengthening yang and replenishing essence. It is suitable for treating impotence, lumbago, frequent micturition and qi deficiency of five internal organs caused by kidney-yang deficiency. Roasting cooked food or soaking in wine with sparrow meat has the effect of warming yang. It has a good curative effect on yang deficiency, impotence, premature ejaculation and leukorrhagia. Bird eggs and bird brains also have a good nourishing effect. Sparrow brain can tonify kidney and benefit ears, and cooked food can cure male impotence and nocturnal emission; Bird eggs have the effects of tonifying kidney, strengthening yang and nourishing yin. It can be used for treating impotence, lumbago and cold semen. Sparrows are hot, and are not suitable for people suffering from various fevers and inflammations in spring and summer.
Sheep kidney-sheep kidney is also called sheep kidney. It is rich in protein, fat, vitamin A, vitamin E, vitamin C, calcium, iron and phosphorus. Its taste is sweet and its nature is warm. Has that effect of nourishing blood, strengthen yang and tonifying kidney. "Japanese Materia Medica" says that sheep kidney can "tonify deficiency, weaken yin, strengthen yang and benefit kidney". Suitable for people with kidney deficiency and impotence.
Chinese wolfberry-Chinese wolfberry is also called Chinese wolfberry. Contains carotene, vitamin b 1, vitamin b2, nicotinic acid, vitamin C, vitamin E, various free amino acids, linoleic acid, sweet taro alkali, iron, potassium, zinc, calcium and phosphorus. Chinese medicine believes that Lycium barbarum is sweet in taste, flat in nature, and enters the liver, kidney and lung meridians, and has the effects of nourishing liver and kidney, benefiting eyesight, nourishing blood and moistening dryness, caring skin and nourishing hair. It is a healthy drug to improve the sexual function of men and women. Can be used for treating yin deficiency of liver and kidney, dizziness, nocturnal emission, sexual impotence, dull complexion, dry hair, soreness of waist and knees, cough due to yin deficiency, and thirst of the elderly. Modern medical research has found that Lycium barbarum has the functions of enhancing immune function, enhancing body resistance, promoting cell regeneration, reducing blood cholesterol content, resisting atherosclerosis, improving skin elasticity, and resisting organ and skin aging. Taking Lycium barbarum regularly can delay aging, beautify skin and improve sexual function. Lycium barbarum has nerve-stimulating effect, and it is not suitable for people with hypersexuality.
Pine nuts-Pine nuts are important aphrodisiac food. Chinese medicine believes that pine nuts are sweet in taste and slightly warm in nature, and have the effects of strengthening yang, nourishing blood, nourishing face, moistening lung, relieving cough and relaxing bowels. Modern medical research has found that pine nuts contain more unsaturated fatty acids, high-quality protein, various vitamins and minerals. Regular consumption has the functions of strengthening the body, improving immune function, delaying aging, eliminating skin wrinkles, moisturizing and beautifying, and enhancing sexual function. It is a nourishing health food for middle-aged and elderly people. It has a good effect on anorexia, fatigue, nocturnal emission, night sweats, dreaminess, physical weakness and erectile insufficiency. Pine nuts contain oil, which can nourish the skin and make it delicate and soft.
Sparrow eggs-Sparrow eggs are rich in high-quality protein, lecithin, cephalin, vitamin A, vitamin D, vitamin b 1, vitamin b2, iron, phosphorus and calcium. Chinese medicine believes that sparrow eggs are sweet, salty and warm, and have the effects of nourishing essence and blood, strengthening yang and strengthening kidney. It is suitable for people with insufficient blood and essence, tepid limbs and fear of cold. People with impotence caused by kidney-yang deficiency, amenorrhea caused by deficiency of essence and blood, dizziness and poor complexion often eat sparrow eggs, which have the functions of strengthening body, beauty beauty and enhancing sexual function. People with yin deficiency and hyperactivity of yang should not eat sparrow eggs.
In real life, there are many people with kidney deficiency, and people usually need to eat some foods that tonify the kidney. This kind of food is the top grade for nourishing and assisting symptoms such as waist and knee pain, impotence, nocturnal emission and abnormal urination caused by kidney deficiency. You can choose suitable varieties and cooking methods according to your personal dietary preferences.
Animal kidney: Eating animal kidney has the function of tonifying kidney and replenishing essence, which is the concrete embodiment of the theory of "nourishing viscera with viscera" in traditional Chinese medicine. Because it is rich in protein, fat, vitamins and some rare trace elements, it has both nourishing and body-building functions.
Sea cucumber: it can tonify kidney and essence, nourish yin and strengthen yang. Rich in trace elements such as iodine and zinc. Can participate in regulating metabolism and reducing blood lipid. Protein and other polysaccharide components contained in it have the functions of lowering blood lipid and anticoagulation, promoting hematopoiesis, delaying aging, nourishing skin and repairing tissues.
Shrimp: skillful craftsman, tonifying kidney and strengthening yang, promoting lactation and detoxifying. It is rich in protein, lipids, minerals, vitamins, especially calcium and phosphorus, and is a good bone strengthening product. Shrimp meat extract also contains immune enhancing substances.
Euryale ferox: It has the functions of tonifying kidney, solidifying essence, invigorating spleen and removing dampness. Contains starch, vitamins and minerals. You can cook porridge with medlar.
In addition, animal meat, eggs, bone marrow, black sesame, cherry, mulberry, yam and so on. It also has different degrees of kidney-tonifying effect.
Bushen has a long history in China. In recent years, with the efforts of various kidney-tonifying health care products, there is a general trend of kidney-tonifying all over the country. In the process of the gradual growth of the market, there are also some symptoms of "kidney deficiency".
First, the kidney-tonifying food market rises from "sex"
Shenyang Longfei's feast baby liquid can be regarded as the pioneer of China Bushen food market (now it can be called a martyr). In the early1990s, Longfei skillfully attributed the distress of some embarrassing men to "kidney deficiency". With the help of the folklore of "tonifying kidney and strengthening yang" and the overwhelming advertisements, he finally became a big shot in the health care industry in China at that time.
After the success of the baby liquid feast, many people flocked to make a fuss about "tonifying kidney" and "strengthening yang". Various manufacturers have deliberately misinterpreted the theory of traditional Chinese medicine out of context and come up with various concepts about "kidney deficiency" and "kidney deficiency", which finally point to the most primitive desire of human beings-sex. It can be said that the rapid growth of the kidney-tonifying market in China is largely due to the sexual health needs of ordinary people after they have enough food and clothing. The most successful of these should be Huiren Shenbao mixture, which quickly hit the world of mortals in pursuit of harmony between husband and wife by virtue of the TV advertisement "He is good, I am good".
Is the kidney representative?
Second, tonifying kidney and strengthening yang.
According to the theory of traditional Chinese medicine, kidney is "the foundation of nature" and "the source of life". Its physiological functions are storing essence, controlling water, controlling qi, controlling bone and generating marrow, which are closely related to human bones, blood, skin, teeth and ears. Kidney deficiency can be divided into kidney yin deficiency and kidney yang deficiency.
1, kidney yin deficiency
Kidney yin, also known as true yin, Yuan Yin and kidney water, refers to the yin essence of the kidney. Kidney yin has the function of nourishing viscera and is the basis of human body's yin fluid. Jingyue Quanshu said: "The Yin Qi of the five internal organs cannot be separated from its nourishment." The symptoms of kidney yin deficiency are: five upset, hot mouth, dry mouth, poor sleep, red tongue, less coating on the tongue and rapid pulse.
Liuwei Dihuang Pill is the main product aimed at the symptoms of kidney yin deficiency at present, which was developed by Qian Yi, a famous pediatrician in Song Dynasty, according to Bawei Shenqi Pill, a famous prescription of Zhang Zhongjing. At present, the domestic Liuwei Dihuang Pills have reached the market scale of annual sales of 1 100 million yuan, and the main brands are Zhongjing, Huiren, Tongrentang, Jiuzhitang and Lanzhou Foci.
2. Kidney-yang deficiency
Kidney yang is also called "true yang" and "yuan yang", and "fire of life gate" refers to kidney yang. Kidney yang has the function of warming and nourishing viscera, which is the basis of human yang. Kidney-yang and kidney-yin depend on each other and jointly maintain the physiological functions and life activities of human body. The symptoms of kidney-yang deficiency are: cold limbs, chills, pallor, impotence, premature ejaculation, listlessness, pale tongue, thin tongue coating and slow pulse.
After reading this, we can find that sexual health problems such as impotence and premature ejaculation have a certain relationship with kidney-yang deficiency. The so-called "aphrodisiac" of various kidney-tonifying products is aimed at kidney-yang deficiency of TCM theory. In fact, the theory of "tonifying kidney and strengthening yang" in traditional Chinese medicine is the theory of Chinese medicine against diseases. Both men and women can tonify the kidney and strengthen the yang, not the narrow and literal male penis.
Third, pulse condition and kidney health food market.
It is estimated that the market capacity of kidney-tonifying food is above10 billion. Although it has grown rapidly in recent years, it has not reached half of the market capacity. So many manufacturers are optimistic about this market. Bushen food market is also a long-term market, because the demand of ordinary people is really there. Therefore, it is wrong to enter this market with the mentality of grabbing and leaving. Although you can earn short-term profits, you will give up a bright future.
The rise of the kidney-tonifying food market comes from the people's demand for "sexual happiness". In the process of market development, most products have made use of people's misunderstanding of "tonifying kidney and strengthening yang" and achieved partial success. In recent years, the concept of "tonifying kidney and strengthening yang" is almost rotten. The main reason is that the people have failed to achieve the expected results after trying, and the supervision of advertisements by relevant departments has become more and more strict.
We can find that most products, especially health care products, which play the concept of "aphrodisiac" in the regional market now are directly appealing to the results, rather than "tonifying the kidney" in a circle. Huiren brand Shenbao mixture market played a role of "edge ball" for sexual health in the growth period, and later it was changed to "warming kidney and strengthening yang" because of advertising restrictions, which just realized the sustainable management of Huiren Shenbao and still holds the top spot in the kidney-tonifying market. Looking at the main "aphrodisiac" products, none of the successful products, such as feast baby liquid and royal cistanche deserticola, have been spared.
There are still many problems in the market of kidney-tonifying food. Consumers don't know much about kidney-yin and kidney-yang, and they can't clearly judge their own causes only by the instructions on the product packaging box. Even some products deliberately obscure the symptoms of "kidney deficiency" during publicity. For example, Liuwei Dihuang Pill was originally designed by pediatrician Qian Yi for children with kidney yin deficiency, but now many middle-aged and elderly consumers with kidney yang deficiency are taking it, and the result can only be more "yin and yang deficiency". For example, Jingui Shenqi Pill and Guifu Dihuang Pill, which are used to treat kidney-yang deficiency, are also famous prescriptions from Zhang Zhongjing. If the marketing strategy is proper, they should have a better development. In addition, women's kidney-tonifying food market can not be ignored. Platinum Planning suggested that the industries should unite to carry out the education work of correctly tonifying kidney. Only when consumers are rational can the market become rational.
Fourth, how to tonify the kidney in the kidney food market
Neijing says, "Yin and Pingyang are the secret, and God is the rule". Traditional Chinese medicine believes that the treatment of kidney deficiency depends on tonifying (tonifying kidney deficiency) and purging (purging kidney turbidity) to achieve the balance of yin and yang. Platinum Planning believes that the healthy development of the kidney-tonifying market also needs the above two steps.
1, supplement: supplement marketing shortcomings.
At present, most of the regular kidney-tonifying products are over-the-counter drugs (the approval of health care products does not have this effect, and the operation in the direction of tonifying kidney and strengthening yang is illegal). At the same time, the symptoms of kidney deficiency are not obvious, and the therapeutic effect of kidney-tonifying products is not so obvious. Therefore, Platinum planners believe that the marketing of kidney-tonifying products needs to combine some excellent marketing methods of drugs and health care products. At present, except for a few big brands, most products are laissez-faire, and there are shortcomings in marketing.
Because the symptoms of kidney yin deficiency and kidney yang deficiency are similar, but the mechanism is just the opposite, if the product selection is wrong, it will fall into the wrong direction. Therefore, the sales channel of kidney-tonifying products should be mainly pharmacies, and it is best to have doctors to guide consumers to buy. Simple terminal promotion is likely to "do bad things with good intentions" for customers.
Kidney-tonifying products should be a daily health care product for consumers, and the pricing should be within the range that consumers can bear after taking them for a long time. For example, the daily average price of Liuwei Dihuang Pills is generally 1-2 yuan, which is suitable for ordinary people; The daily average price of Taiji Bushen Yishou Capsule is 4-6 yuan, targeting high-end elderly groups.
In addition, there are a large number of kidney-tonifying drugs approved by the state, but most of them are labeled with similar names such as "Bushen Pill" and "Zhuangshen Capsule", which cannot be distinguished from competitive products and it is difficult to make them bigger. Therefore, the brand and product name should be obviously different from similar products. Zhang Daning Rejuvenation Ruyi Capsule is better at this point.
2. Diarrhea: Avoid illegal propaganda
Among the illegal advertisements of medical and health products investigated and dealt with by the central and local authorities, the two most common categories are kidney-tonifying products and tumor products. The illegal propaganda of kidney-tonifying products is mainly excessive commitment and false propaganda in "sex"
From June 5, 2004 to February, 2004, there were 68 kinds of illegal drug advertisements that were investigated and dealt with more than five times according to law. Among them, Shen Rong Sanshen Capsule of Beijing Tongrentang Hongri Pharmaceutical Co., Ltd. ranked first and second appeared 37 times, and Sheng Qiang Chongli Bushen Shen Qiang Capsule of Jilin Shenhui Pharmaceutical Co., Ltd. appeared 36 times.
In 2003, the popular Zhang Daning Rejuvenation Ruyi Capsule also benefited from the demand of "tonifying kidney and strengthening yang" to improve sexual ability. The advertisement claims that "on the day of taking it, you can feel refreshed, the male physiological response is strengthened, and the blood is full in 2-3 days. ....., the sexual quotient has been comprehensively improved, and the physiological function is young 10 years old. " I told you, it won't last long. If you change to a gentle "make-up" route, you can make good use of the previous brand effect (popularity). There is no need to cling to some new "supplementary" products; Don't worry about the inspection of prohibited ingredients by the management department; Not to mention being notified every few days.
In addition, Jiujun brand Suoyang Gu Jing Pill, Luwei Bushen Pill, Bushen Pill, Gushen germinal pill, Longtai Yiqi Bushen Capsule and other kidney-tonifying products have also been investigated for illegal advertisements.
The healthy development of the kidney-tonifying food market also depends on the law-abiding and honest operation of enterprises. Don't betray your conscience and deceive the ignorance of ordinary people for short-term benefits.
Young people's clever plan to protect kidneys
During kidney deficiency, most patients have symptoms such as listlessness, backache, fatigue, poor sleep (including insomnia, dreaminess and lethargy) and sexual dysfunction.
Health self-test-kidney deficiency self-test male sexual fatigue self-test Do you know your health status?
When kidney yin deficiency occurs, symptoms such as nocturnal emission, polyuria or urine such as ointment, dizziness and tinnitus appear. In severe cases, there are deafness, dry mouth, night sweats, low-grade fever, red cheekbones, hot hands and feet, etc.
Kidney yang deficiency is accompanied by backache, decreased libido, nocturnal emission, premature ejaculation and impotence.
Factors leading to kidney deficiency
There are many factors that cause kidney deficiency, but the common reason is frequent sexual intercourse and excessive excretion. The frequency of sexual intercourse varies from person to person. Generally speaking, it is enough to feel comfortable when you are tired the next day after sex. From the age point of view, 2-3 times a week for young couples and 1-2 times for middle-aged couples are appropriate.
Bushen food
There are many foods that can tonify the kidney, among which Yangbeigu decoction is the simplest, feasible and economical.
Wash and cook the back bone of sheep for two hours, and add onion and ginger to make soup.
For those who are weak due to kidney deficiency, fatigue, backache, you can chop up the sheep spine, add 30g of cistanche deserticola and1-3g of silk (wrapped with cloth) and water, then take juice and rice and cook it into porridge for 2-3 hours, and add seasonings to eat.
Sheep kidney also has more therapeutic effects on lumbago, soreness of feet and knees, nocturnal emission and impotence caused by kidney deficiency.
Winter cold is the time to tonify the kidney.
Around winter, people take supplements one after another to accumulate nutrition and keep fit. Through practice, health experts of past dynasties have proved that the winter with biting cold and heavy snow is the best season to maintain kidney qi.
Traditional Chinese medicine believes that the kidney has the functions of storing essence, controlling growth, development and reproduction, and controlling water and liquid metabolism, which is called "congenital foundation". Deficiency of kidney essence is one of the important factors leading to dysfunction of viscera and diseases. Therefore, many health care experts regard tonifying kidney as the key to anti-aging and anti-aging.
Take measures. Nourishing the kidney can start from the following aspects:
Nourish essence and protect kidney. The aging and longevity of human body largely depend on the strength of kidney qi. Huangdi Neijing pointed out: "Essence is the foundation of life" and "Shou Shi Bao Yuan" said: "Essence is the master of kidney, so we should properly control our sexual life in winter, and we should not expose our sexuality and hurt kidney essence." The above health experts remind that essence is the basic substance that constitutes the human body, and whether essence is vigorous or not is also the key to determining people's longevity. Too much loss of essence will hinder the "destiny". Winter belongs to water, and its gas is cold, mainly in Tibet. Therefore, in winter, it is advisable to nourish the essence first and have a moderate sexual life in order to live longer.
Take medicine porridge to warm kidney and replenish marrow. The essence in the kidney depends on the subtle support of Shuigu, making it constantly full and mature. In winter, the temperature is low and the kidney is warm. People with kidney deficiency are nursed back to health through diet, and the effect is better There are many kinds of foods for tonifying kidney. Generally, walnuts, medlar, dog meat, mutton, black sesame seeds and longan can all be used as isothermal foods in winter. Kidney deficiency can be divided into yin deficiency and yang deficiency. Only taking medicine according to symptoms can achieve remarkable results. Kidney yang deficiency can be matched with mutton porridge, deer kidney porridge and leek porridge. People with kidney yin deficiency should choose ginseng porridge, rehmannia porridge, wolfberry porridge and other products that nourish kidney essence.
Proper exercise can strengthen the body. Functional activities of limbs. The movement of tissues including joints and tendons is dominated by liver and kidney, so there is a saying that liver and kidney are homologous. People who are good at keeping in good health pay more attention to physical exercise in winter, so as to achieve the effects of nourishing tendons and bones, relaxing tendons and activating collaterals, dredging blood vessels and enhancing their own resistance. Exercise in moderation. Walking, jogging, fitness and playing Tai Ji Chuan are all good ways to exercise. As long as you persevere, you will certainly achieve the goal of strengthening the kidney and strengthening the body.
Tremella, rock sugar, nourishing yin-kidney-nourishing food
[Ingredients] Tremella 10g, egg 1 piece, 60g rock sugar, and proper amount of lard.
【 Practice 】 Remove the pedicels of water-soaked tremella, pick out impurities, rinse, add appropriate amount of water, boil with fast fire, then cook with slow fire until tremella is crisp and rotten, add rock sugar and stir until it dissolves. Mix egg white with a little water, put it in a pot, boil it with slow fire, add a little cooked lard and take it out of the pot.
[Usage] Take it in the morning or before going to bed.
【 Function 】 Runfei Yiqi, Ziyin Bushen. It is suitable for AIDS patients with cough due to lung deficiency, hot flashes in the afternoon, night sweats and irritability, palpitation and insomnia and chronic loose stool.
[Comment] Polysaccharides contained in tremella can improve the immune function of AIDS patients. Egg white, rock sugar and lard are mixed together to adjust the taste. This medicated diet looks pure and clean, has attractive color and fragrance, tastes sweet and soft, and melts in the mouth. It is a traditional health-care medicated diet.
Reinforce the kidney and strengthen the body, eat pork loin or medlar.
In the past, the practice of tonifying kidney was often achieved by eating pig kidney, but now it is even more worrying because of the high cholesterol in viscera and seafood. Traditional Chinese medicine says that foods rich in vitamin E and free of cholesterol are good kidney tonics, including stone fruits and black sesame seeds. Walnut is one of the recommended drupes.
Other kidney-tonifying foods suitable for the elderly include yam, lily, medlar, black beans and lotus seeds. None of them have a strong medicinal flavor and are suitable for cooking. Yam can be used to make soup or cook rice, which has anti-aging and hypoglycemic effects. People who are often troubled by phlegm can often eat lily to cook or stew rock sugar to maintain. Lycium barbarum also has the function of tonifying kidney and strengthening yang, but it is not suitable for people with hypertension or diabetes. Black beans should be boiled or stewed. Although it is good to soak in medicinal liquor, the elderly should avoid drinking. In addition, there are tremella, pollen, longan, royal jelly, malt, garlic, onions, mushrooms and so on. It also has the effect of tonifying kidney.
Red shrimp is not fresh —— Talking about Bushen food
Shrimp is a kidney-tonifying food, which is rich in protein and its decomposition products and has a special taste. No matter which cooking method you use, you can make mouth-watering delicious food. Prawn also has a great advantage, that is, it has no thorns and no fishy smell, so it is loved by people.
What shrimp is the freshest? Some people think that red shrimp is the best. In fact, most fresh prawns are blue or blue-white after being combined with protein. However, this combination is unstable. With the extension of storage time or improper storage in marketing, protein in shrimp will be gradually hydrolyzed into simple compounds under the action of enzymes and microorganisms. Because of the change of protein, astaxanthin is unstable, so it gradually decomposes to make shrimp turn red. This shows that the quality of shrimp has obviously decreased and it is not fresh. When the cooked prawns are cooked at high temperature, the protein in the prawns will solidify when heated, and astaxanthin will decompose quickly, and the color will turn red soon. It is normal to turn red at this time, which is different from raw prawns.
Recommend several foods for tonifying kidney.
Yam: It is a kind of "top grade" medicinal material in Chinese medicine, which has the functions of tonifying lung and spleen, tonifying kidney and replenishing essence. People with kidney deficiency should eat it often.
Scallop: Also known as Jiang. Sweet and salty in nature, it can tonify kidney and nourish yin, and people with kidney yin deficiency should eat it regularly.
Perch: Also known as sea bass and perch. Being flat and sweet can not only replenish the spleen and stomach, but also replenish the liver and kidney and benefit the bones and muscles.
Chestnuts: warm and sweet. It not only has the function of strengthening the spleen and stomach, but also has the function of tonifying kidney and strengthening waist. Most suitable for people with kidney deficiency and low back pain.
Lycium barbarum L.: It is flat and sweet, and has the functions of tonifying kidney and liver, benefiting eyesight, strengthening bones and muscles, removing low back pain, and prolonging life after long-term use. Especially middle-aged women with kidney deficiency.
Polygonum multiflorum Thunb.: It has the functions of nourishing liver and kidney and benefiting essence and blood. Physicians in past dynasties used it for people with kidney deficiency. Anyone with kidney deficiency, premature gray hair, weak waist and knees, sore bones and muscles, or nocturnal emission of men and women, is suitable for eating.
Avoid or eat less: water chestnut, persimmon, raw radish, raw cucumber, raw sweet potato, watermelon, wax gourd, onion, pepper, mustard, clove, fennel, pepper, mint, water shield, chrysanthemum, salt, sauce, white wine and cigarettes.