First, catering: food+takeaway. Gourmet is the basis of beauty group and comment, and it is also the most frequent demand in life.
Second, wine tour: accommodation, transportation, domestic and foreign tourism.
Third, comprehensive life.
1, low frequency
Marriage, home improvement, study and training, exercise and fitness.
This kind of goods generally need to be compared, and the comments on the platform will have a great impact on the final transaction.
2. Intermediate frequency
Life service, parent-child, medical health, cars, pets.
These are generally vertical, there are car owners and baby owners, and all shovel officials are looking for services for their babies, cars and pets. Or wash your teeth, stay healthy, and so on.
3, high frequency
K songs, movie performances, beauty, beauty cosmetics, shopping.
These may be less frequent than food, but they are also high-frequency places for life and entertainment. Three or five friends, eat together, go shopping, watch movies, sing songs, and girls can also do hair and manicure.
Outside of work, you can find comments in any physical space you may go. It is only the first step to actively or passively publish most of the physical space of life on the platform in the form of basic information for consumers to browse. The second step is to cut into the service experience process by reading/writing comments, so as to provide consumption reference for in-store experience and gain the attention of merchants. The third step is to cooperate with merchants in commodity sales, coupon experience, group purchase, ranking and checkout. From information display, user decision-making, to store experience, payment and comment, a closed loop of product experience is formed. Moreover, this business model can be extended to all categories, and the high-frequency vertical category can be independently developed into an independent business department, and even a company can be established independently. For example, cat's eye movies, US group takeout, US group wine tours and so on.
The whole life category layout, high-frequency vertical industry develops independently, high-frequency drives low-frequency, pays attention to unicorn opportunities with key low-frequency opportunities, and develops O2O without boundaries. The genes of reviews and group purchases enable multiple scenes to land on the platform smoothly, while platform users can flow between different categories on the platform, and the acquisition cost of users who go online with new categories is lower. Firmly grasped more than 200 million C-end users, and the platform has stronger control over B-end users. In the B-end product supply chain, new B2B opportunities can also be found, such as the procurement of raw materials for restaurants.
Theoretically, the beautiful blueprint of the whole life category O2O is beautiful and magnificent, but it needs better services and products.