(1) Personnel promotion: As the manager of a hot pot restaurant, you should consciously promote your hot pot restaurant to potential consumers when they come to the store for consumption or on other occasions, introduce yourself with a smile, hand in your business card with a very polite hand, and introduce our dishes and features, so that potential consumers can clearly know the name, geographical location and characteristics of your store. So the next time you want to eat hot pot, you will probably come to your store for consumption. As a waiter in a hot pot restaurant, he should not only provide high-quality service, but also master the selling skills, be good at observing and improvising, improve his language expression ability, grasp the psychology of consumers and aim at their needs. Guide consumers to spend, so that consumers have a strong desire to buy. Hotpot restaurants will also use famous teachers to promote sales and attract a large number of consumers. When necessary, famous teachers can personally deliver special varieties to consumers, and explain the raw materials, characteristics and eating methods of dishes. When the special dishes and excellent service leave a deep impression on consumers, then the influence of consumers on potential consumers can surpass all promotional means.
(2) Advertising: Today's society is in the information age. We use newspapers, magazines, radio, television, outdoor advertisements, store tips, online and other means to convey information for our stores, establish corporate image, create demand, guide consumers to buy, and stimulate consumers' desire to buy, thus expanding sales and increasing the economic benefits of enterprises. The production and dissemination of advertisements should follow the following principles: first, ideological. The content and expression of advertisements shall conform to national laws and regulations, national conditions and folk customs. Second, authenticity. The content of the advertisement must be realistic and truly introduce the style and characteristics of our store. Commitments to consumers (such as discounts, gifts, etc.) must be fulfilled as scheduled, and false advertisements shall not be published to deceive consumers. Third, artistry. Advertising strives to be novel, striking, vivid and unique. It has a strong artistic quality, which can enhance the attractiveness of advertisements to consumers, further promote sales and achieve the purpose of increasing economic benefits.
(3) Commercial promotion: Commercial promotion refers to all kinds of promotional activities that can stimulate consumers' desire to buy and expand consumers' consumption behavior except personnel promotion, advertising and public relations promotion. Such as famous teacher performances, green booths, cultural performances, gifts, preferential rewards and other unconventional and non-recurring activities to promote sales.
(4) Public * * * relationship: refers to a modern management function that enterprises use communication means in a planned way to win the understanding, cooperation and support of the public at home and abroad, and establish and maintain the excellent image of enterprises and products. Hot pot restaurants make use of the extensive contacts between enterprises and all walks of life to hold exhibitions, food festivals and hot pot festivals, and sponsor and support social welfare activities. For example, care about the next generation of Hope Project donations, sponsor sports and cultural activities, and donate money to the affected people. These activities were widely reported by the news media, from which enterprises gained popularity, won the trust of all walks of life, and made enterprises and the public understand and trust each other. Create a good external environment for enterprises, establish a good image and reputation of enterprises, win the trust and support of consumers, improve the visibility of enterprises, thus promoting sales and improving the economic benefits of enterprises.