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How to make the design of flower shop door reasonable?
Hello, everyone, I am the head of the advertising department of the top 500 private enterprise groups who resigned and started a business. On this issue, let me share some of my experiences, thank you!

Let me first talk about the characteristics of traditional (ordinary) flower shops:

1, white characters on green background, mostly solid colors or fake grass on green background. Although it is feasible for flower shops to get some green, it is always too satisfactory;

2. There are many words, besides the words of a flower shop, there are also weddings, opening, birthdays, bouquets, gift boxes, green plants, contact numbers and so on. The whole door is dense, the more you want to show, the less the main promotion effect, which is the taboo of graphic design;

3, multi-purpose pvc words, not atmospheric.

To sum up, I think the door design of fashion flower shops should start with the following points:

1, LOGO LOGO, a good store should have its own brand, and LOGO will increase customers' trust in the flower shop;

2, the design is blank, except for the LOGO and store name, other literature and art should be avoided as much as possible, and at most one contact information should be put to give people a simple and refreshing feeling;

3, fonts, moderate size, not easy to be too big, although eye-catching, but not refined; Don't use official script and Song style, this is the font of every personal computer. Use something special. There are many fonts in the design library, so you can try more.

4. Tone is the most important link, which directly determines the grade of the flower shop. If you don't have any ideas, it's the simplest in black on a white background. The florist suggests medium gray, light blue or light brown.

5, hard clothes, since it is higher, materials can not be saved. For example, rust characters, black stainless steel word, etc. Everything is fine.

The above personal suggestions are for reference only. Please correct me. Thank you!

1, choose a wide but not deep facade. It doesn't matter if the storefront is irregular, it doesn't matter if there are many columns, but the facade design is not wide. The facade is wide and the door is naturally big. Unfortunately, the facade is too shallow, but there are many partitions in the decoration of the integrated ceiling, which can be effectively avoided through the design of the door head. If the facade is not deep, the area of the natural storefront will not be very large, and the relative rent will be cheap, which is an advantage. The most taboo is that the storefront is narrow and long, with large area, not wide facade and long depth, which is very unsuitable for integrated ceiling. Be sure to remember this. Choose a small facade on the first floor and a big facade on the second floor. The store is too small to show the effect. But in a good place, the store rent is expensive. A better way is to find a big facade on the first floor and the second floor in the mainstream area. The rent on the second floor will be much cheaper than that on the first floor. More importantly, the second floor can be the gate. Be the door of "indomitable spirit". The facade will always encounter various conditions, and it is difficult to be perfect. If the ready-made door head conditions are insufficient, consider extending the door head up, down, left and right. In this way, the door head is often too long and too high, and some have obstacles to avoid, which is called special-shaped door head. For the special-shaped door head, it is required to have a good door head design. When making the door head, the dealer should listen to the opinions of professionals as much as possible in material selection, color and LOGO treatment. Of course, this means that investment will increase. But all things considered, this kind of investment is worthwhile. When designing the door head, there are not many words, which are generally the attributes of brand name, industry or product, store, which words are big, which words are small and which can be omitted. For different cities, even different markets in the same city, the information to be emphasized at the door is actually slightly different, and it cannot be mechanically "one size fits all". Generally speaking, the most important thing is the brand name, product or industry name, which must be large, while the store attributes, telephone number and address are relatively secondary. However, there are still some "small stresses" in different situations: First, there are differences between in-store stores and independent stores. Independent stores require all information to be at the front door, and all words should be written basically. Shop-in-shop, because it is in the professional market, emphasizes the brand, the brand name should be prominent, the publicity LOGO should be prominent, and other words can be omitted or smaller. Secondly, stores with different market maturity also need to be different. In large and medium-sized cities with high market maturity, brands are emphasized at the door and products or industries are weakened. On the contrary, in small and medium-sized cities, sometimes it is often necessary to emphasize products or industries, but the brand should be relatively weakened. Dealers of door text messages need to appreciate it carefully. As for the materials and approval of the door, these are all things that professionals or companies have to complete.

People's requirements for the living environment are gradually increasing, and correspondingly, in the current interior design, there are higher requirements for the color of soft and hard clothing. Combined with the demands of the current market and interior decoration design, and considering the style preference and recognition of flower shop decoration design, on the basis of comprehensive factors, this paper discusses the design of color soft and hard clothes in flower shop decoration design, with a view to providing useful reference for the current decoration design.

The door head is actually designed according to the name.

1. It is suggested to find a modern personalized store name.

(such as a flower fairy decorated with love)

2. With a good name, the whole doorframe will

Good design, a lot.

3. Choosing the main color is not too complicated.

The font design is ingenious, and some strokes are replaced by flower elements.

If you don't like the above personal views, don't spray them.

1, the importance of door image design

The door is the first impression of the shop, just like other people's faces, which directly determines the customer's attitude towards the flower shop. After all, no one wants to know your pure heart through your sloppy appearance now. Door design should accurately reflect the store category and operating characteristics, publicize the store operating content and theme, and reflect the characteristics and connotation of goods.

2, flower shop window design

The window is a good place to show the flower level of the flower shop. The unique design of the window itself is a good advertisement. In addition, we should also pay attention to the environment in front of the door and see if we can create some private plots with light boxes and other facilities for the flower shop. When the Spring Festival and Valentine's Day are busy, you can appropriately expand and borrow the space on the street.

3. Color matching

If you walk into a small flower shop, although you feel that the bloom in front of you is brilliant, it is difficult to find the unique beauty of each bunch of flowers and will not arouse your desire to buy. At this time, the decoration of the flower shop is very important, and the color matching is very important. Let your flowers have bright spots and characteristics, so that people can find and buy them and pay for them voluntarily. It's a good idea to place flowers at will, but when decorating a small flower shop, be careful not to have too complicated colors, which is not good.

4. Door head material

Most flower shops are exposed to the sun and rain outdoors, which consumes a lot of water. The material of flower shop door should be durable and waterproof. Recommended: aluminum-plastic board, ecological wood, luminous characters, glass, etc.

Design a fairy to spread flowers, colorful and fragrant.

It mainly reflects the meaning of flowers, and achieves the expected effect through embellishment, which can be reflected in the door design renderings first, and then the overall planning.

Choose a wide but not deep facade.

It doesn't matter if the storefront is irregular, it doesn't matter if there are many columns, but the facade design is not wide.

The facade is wide and the door is naturally big.

Unfortunately, the facade is too shallow, but there are many partitions in the decoration of the integrated ceiling, which can be effectively avoided through the design of the door head.

If the facade is not deep, the area of the natural storefront will not be very large, and the relative rent will be cheap, which is an advantage.

The most taboo is that the storefront is narrow and long, with large area, not wide facade and long depth, which is very unsuitable for integrated ceiling.

Be sure to remember this.

Choose a small facade on the first floor and a big facade on the second floor.

The store is too small to show the effect.

But in a good place, the store rent is expensive.

A better way is to find a big facade on the first floor and the second floor in the mainstream area.

The rent on the second floor will be much cheaper than that on the first floor. More importantly, the second floor can be the gate.

Be the door of "indomitable spirit".

The facade will always encounter various conditions, and it is difficult to be perfect.

If the ready-made door head conditions are insufficient, consider extending the door head up, down, left and right.

In this way, the door head is often too long and too high, and some have obstacles to avoid, which is called special-shaped door head.

For the special-shaped door head, it is required to have a good door head design. When making the door head, the dealer should listen to the opinions of professionals as much as possible in material selection, color and LOGO treatment. Of course, this means that investment will increase. But all things considered, this kind of investment is worthwhile. When designing the door head, there are not many words, which are generally the attributes of brand name, industry or product, store, which words are big, which words are small and which can be omitted. For different cities, even different markets in the same city, the information to be emphasized at the door is actually slightly different, and it cannot be mechanically "one size fits all". Generally speaking, the most important thing is the brand name, product or industry name, which must be large, while the store attributes, telephone number and address are relatively secondary. However, there are still some "small stresses" in different situations: First, there are differences between in-store stores and independent stores. Independent stores require all information to be at the front door, and all words should be written basically. Shop-in-shop, because it is in the professional market, emphasizes the brand, the brand name should be prominent, the publicity LOGO should be prominent, and other words can be omitted or smaller. Secondly, stores with different market maturity also need to be different. In large and medium-sized cities with high market maturity, brands are emphasized at the door and products or industries are weakened. On the contrary, in small and medium-sized cities, sometimes it is often necessary to emphasize products or industries, but the brand should be relatively weakened. Dealers of door text messages need to appreciate it carefully. As for the materials and approval of the door, these are all things that professionals or companies have to complete.

The design of the flower shop entrance is combined with your own way of thinking. It's best to find a designer's design style and wish business chess.

Look at personal preferences and highlight the characteristics of flower shops.